MXtoolbox's DMARC reporting is part of its broader suite of email deliverability tools. We found it focuses heavily on diagnostics, providing detailed insights into various aspects of email configuration and performance. It's designed to help users identify and resolve issues that might impact email delivery.
Their platform includes essential DMARC features like deployment assistance, DMARC analytics, and protection against domain impersonation. Beyond DMARC, we appreciated the SPF flattening and extensive blocklist (or blacklist) monitoring, which are crucial for maintaining sender reputation and ensuring emails reach the inbox.
ReachMail integrates DMARC management and reporting within its marketing automation platform. This means that DMARC is not a standalone product but rather a component that supports email marketing efforts. We observed that it aims to protect brands and maximize email delivery for marketing campaigns.
The DMARC capabilities include creating and managing DMARC records, with support for a single custom domain in its Basic plan and unlimited domains in its Pro plan. The focus is on ensuring the authentication protocols (SPF, DKIM, and DMARC) are in place to bolster the deliverability of their marketing emails.
How easy is each product to use
User experience
MXtoolbox offers a functional, no-frills interface that prioritizes data presentation. We found that navigating the various diagnostic tools and reports is straightforward, although the sheer volume of information can be a bit overwhelming for new users. The platform is built for users who are comfortable with technical email concepts.
While effective, the user interface feels somewhat dated compared to more modern platforms. We appreciated the clear categorisation of tools, but a unified dashboard view for all monitoring results would enhance the experience. Despite this, its utility for quick lookups and detailed analysis remains high.
ReachMail provides a more streamlined experience, especially for users primarily focused on email marketing. The DMARC reporting is integrated into a larger marketing suite, making it feel less like a standalone security tool and more like an extension of email campaign management.
For users already accustomed to marketing automation platforms, the interface should feel familiar. However, for those seeking deep-dive DMARC forensics, the integrated nature might mean less granular control or detailed views compared to a dedicated DMARC platform. It focuses on ease of use within its broader context.
Which product has the best support
Support
MXtoolbox offers support primarily through online resources and direct contact channels for paid plans. We found their documentation to be comprehensive, providing detailed explanations for their various tools and common email issues. For technical users, this self-service approach is quite effective.
However, we noted that direct support for paid customers can sometimes involve calling their phone system, and processing cancellations or refunds had some documented challenges, as detailed in user reviews. This suggests that while technical assistance is available, administrative processes might require persistence.
ReachMail provides different levels of support based on the chosen plan. Their free plan includes email and chat support, while Basic and Pro plans extend this to include phone support. We found that the presence of phone support for paid tiers is a significant advantage, particularly for businesses that require immediate assistance.
Their experienced deliverability team also offers support to help users understand DMARC reports, which can be invaluable for less technical users. The integrated nature of their platform means support is available for both marketing and DMARC-related inquiries within a single channel.
Who should use each product
Suitability
MXtoolbox is best suited for IT professionals, system administrators, and email deliverability experts who need powerful diagnostic tools. It excels at deep-diving into DNS, MX, SPF, DKIM, and DMARC records, as well as extensive blacklist monitoring. It's a go-to for troubleshooting complex email issues.
For MSPs (managed service providers), MXtoolbox offers robust monitoring capabilities across multiple clients, although multi-tenancy features are not explicitly highlighted in the same way a dedicated DMARC platform might. SMBs (small to medium businesses) with in-house technical staff will find it invaluable, while enterprise users benefit from its comprehensive diagnostic power, particularly for maintaining large-scale email infrastructures.
ReachMail is ideal for marketing teams and small businesses that require an integrated solution for email marketing, complete with built-in DMARC management. It's for users who want to ensure their marketing emails are authenticated and delivered effectively without needing to manage DMARC as a separate, highly technical discipline.
For SMBs focused on marketing, it provides an all-in-one platform. Enterprise users might find its DMARC features adequate for marketing but could seek more advanced DMARC-specific solutions for broader organizational security. MSPs might find the DMARC features useful for their clients’ marketing efforts but less so for comprehensive DMARC enforcement across all email streams.
How does MXtoolbox compare with ReachMail?
DMARC report analysis
Analyzes DMARC aggregate and forensic reports.
Comprehensive DMARC analytics and deployment assistance
Basic summary of DMARC reports, original documents available
Source detection
Identifies legitimate and illegitimate sending sources.
Verified source management via DMARC reports
SPF and DKIM signature management for authentication
Provides real-time alerts for DMARC policy changes or issues.
Alerts for blacklist monitoring and deliverability issues
Reporting
Offers customizable reports on email authentication and deliverability.
Email delivery performance reports and configuration analysis
Basic DMARC report summaries
API
Provides an API for programmatic access to data and features.
API for integrating with SIEM tools (mentioned in reviews)
SMTP or API for email relay service
Multi-tenancy
Supports managing multiple client domains under one account.
Multiple users feature in Basic/Pro plans
SPF flattening
Helps avoid SPF lookup limits.
Included in Delivery Center Plus tier
Hosted DMARC
Manages DMARC records on your behalf.
DMARC deployment assistance implies hosted records
DMARC management for custom domains
BIMI
Supports Brand Indicators for Message Identification.
MTA-STS/TLS-RPT
Supports enhanced email encryption standards.
Blocklists and reputation
Monitors IP and domain reputation against major blocklists (or blacklists).
Weekly and adaptive sender blacklist monitoring
AI copilot
Utilizes AI to assist with email deliverability or DMARC management.
Artificial Intelligence included in Basic/Pro plans
DNS monitoring
Monitors DNS records for changes or misconfigurations.
DNS health checks and monitoring tools
Self hostable
Ability to host the software on your own infrastructure.
Free trial/free tier
Offers a free version or a trial period.
Free tier with weekly blacklist monitoring
Free plan with essential marketing features
Drawbacks and what to watch out for
MXtoolbox's primary drawbacks revolve around its user experience and, for some, its business practices related to paid plans and refunds. The interface can feel outdated, and issues with trial cancellations have been reported. ReachMail, on the other hand, faces challenges in DMARC-specific depth, as it integrates DMARC into a broader marketing platform, which may not satisfy users looking for dedicated DMARC forensic tools or advanced email security features beyond marketing.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.1 / 5(29)
0 / 5(0)
Business Practices are scammy
0.0 / 5
It helped us solve the small issue we had with our emails going to customers spam folder. I initially signed up online for a month-to-month contract, but then a salesperson got a hold of me and sent me a quote. The quote he sent me was for a year contract which I did not want, so I signed up for the month to month. Once the problem was fixed I tried to cancel and I couldn't do it online. I emailed them and they told me I had to call them. After lots of back and fourth they told me I signed a year contract and I couldn't cancel. I would have never signed up for a year. It was a very scammy business practice. Eventually they stopped responding so I had to stop the payments from my credit card. I don't recommend them because of their shady business practices. fixing a problem with emails going to spam
Sam B.
IT Director Mid-Market (51-1000 emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Think twice before doing their paid plans. Deceptive "risk-free" 30 day trial
0.0 / 5
I suspect many of the people responding favorably on this forum are using their free tools. Their free tools are very useful -- but think twice before upgrading to their paid plans. Like many other software vendors - they make an offer of a risk-free one-month trial. However, they don't actually refund you your money if you cancel before 30 days. Here is my example: I signed up for their delivery center option on November 10, 2018 and was promptly billed $99. I used the service for 2 days, realized the paid features were overkill for my own and customers' needs, so called to cancel November 12 (two days after signup.) They acknowledged my cancellation by email but never credited back my account for the $99. On December 17th I called their toll-free line. Matt on the phone said ("getting a refund would require managers approval and it's not a certain thing.") No sign of any refund as-yet, no confirmation from the company following the call of what to expect on refund. On December 15 I emailed. Their response to my email was "Sorry, we can't process that sort of thing by email. Either call or create a support ticket." Unfortunately, the support ticket option is available only for active subscribers -- so you are left with calling their phone system and having no record of exchange. Attached is an image from their website taken December 2018 in which they describe their "risk-free" offer. https://postimg.cc/mhgzm197 In summary -- Be aware that their free trial is not like how most other software vendors manage their trial promotions. They are opportunistic about billing you and (in my experience) don't honor the refund they promise as part of their risk-free trial. Use their free tools (they are good.) Their paid tools are overpriced, and they have a misleading "risk-free" plan that will end up costing you $99. Their free tools will help you diagnose MX configuration issues.
jon b.
Jon Small-Business (50 or fewer emp.)
Beware their "30 day free trial" of the Delivery Center!
0.5 / 5
The free tools are good, and one wouldn't mind paying something for them, but one does object to being defrauded - see below. Tried to cancel free trial only a couple of days in, but $99 had been taken from my card and they have not responded to repeated requests to end it and refund the money. It looks like attempted fraud. Simple things like reverse DNS lookup helped us to check our email setup.
Alexander S.
Small-Business (50 or fewer emp.)
Makes email management easy
3.5 / 5
-Affordable pricing -Setting up is very easy -Useful dashboards -Makes email reputation checks easier This tool covers everything required for email management, there is nothing to dislike about. I have used this tool for domain reputation checking for phising mail analysis also I am using this for some of my projects to check mail deliverability and reputation of the domain to make sure the domain is not being blacklisted due to sending loads of emails.
Nitin R.
Software dev Small-Business (50 or fewer emp.)
MXToolBox is great for blacklist testing
3.5 / 5
MXToolBox is suitable for Blacklists, DMARC, Diagnostics, Email Health, and DNS Lookup checks. For a free tool, I'd say MXToolBox is pretty top-notch. I used MXToolBox for DNS look-ups and blacklist checks.
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
Pricing
MXtoolbox offers a clear tiered pricing model based on message volume and domains, whereas ReachMail's DMARC capabilities are bundled within contact-based email marketing plans.
4.1 / 5(29)
