MXtoolbox provides a suite of essential DMARC and email deliverability tools. We found its core strength in its diagnostic capabilities, offering quick lookups for MX records, DNS, SPF, DKIM, and DMARC. It's particularly strong for identifying blocklist (or blacklist) issues and providing immediate alerts.
Beyond the foundational tools, MXtoolbox's Delivery Center expands into monitoring, allowing us to keep tabs on email configuration, inbound and outbound mailflow, and domain impersonation protection. Its SPF flattening feature is a practical addition for domains with complex SPF records, helping to maintain compliance.
Everest, from Validity, is designed as a more holistic email success platform, encompassing a broader range of deliverability metrics. We experienced its robust features across reputation monitoring, inbox placement testing, email validation, and competitive intelligence. It's tailored for deep dives into email performance, offering a comprehensive view.
The platform goes beyond DMARC, providing extensive engagement and tracking analytics, design tests, and powerful API integrations. For organizations focused on optimizing every aspect of their email program, from pre-send validation to post-send performance analysis, Everest offers a rich and integrated feature set.
How easy is each product to use
User experience
The user interface of MXtoolbox is straightforward and functional. We found the free tools incredibly easy to access and use for quick diagnostics, often requiring just a domain or IP address input. The dashboards for paid plans are clear, presenting key information without unnecessary clutter.
However, navigating between various diagnostic tools can sometimes feel a bit segmented, requiring multiple clicks to access different reports. While efficient for specific tasks, a more integrated view across all monitoring aspects could enhance the overall flow for comprehensive analysis.
Everest presents a more modern and comprehensive user interface. We appreciated the customizable dashboards, allowing us to tailor the view to our specific deliverability metrics. The ability to aggregate data from multiple sources like GPT and SNDS into one place significantly streamlines monitoring efforts.
While powerful, Everest's extensive features can introduce a steeper learning curve, especially for new users. Some reviews mention that navigating the deep functionality initially requires some exploration, but once mastered, it offers granular insights. The setup process can also be more involved due to its integration capabilities.
Which product has the best support
Support
Our experience with MXtoolbox support indicates a primarily responsive, albeit channel-specific, approach. For free users, documentation and community resources are key. Paid users can access direct support via email or phone, which we found helpful for technical queries related to their services.
However, some user feedback points to challenges with their cancellation and refund process, suggesting that direct phone communication is often required for such matters, which can be less convenient than online options. Overall, technical support for product usage is generally perceived as good.
Everest, being a more enterprise-focused platform, typically offers dedicated customer success managers, especially for its Professional and Enterprise tiers. We found this personalized approach highly beneficial for onboarding, strategic guidance, and resolving complex deliverability challenges.
While the quality of direct support is often lauded, some users have noted that basic support can sometimes take longer for technical questions, or that there can be a learning curve for integrating the API. The commitment to a customer success model, however, ensures robust, ongoing assistance.
Who should use each product
Suitability
MXtoolbox is particularly well-suited for small to medium-sized businesses (SMBs) and individual IT professionals who need reliable, quick diagnostic tools for email health and DMARC compliance. Its free tier offers invaluable utilities for ad-hoc checks, making it accessible for those with limited budgets.
For Managed Service Providers (MSPs) and enterprises, MXtoolbox serves well for foundational monitoring and alerts, especially regarding blocklist status and basic DMARC configuration. However, for a holistic, deeply integrated deliverability strategy across a large scale, its offerings might require supplementation.
Everest is designed for enterprises and larger organizations with significant email sending volumes and a critical need for advanced deliverability insights. Its comprehensive feature set, including competitive intelligence and deep analytics, supports complex email marketing strategies and teams.
MSPs managing multiple clients with diverse email needs will find Everest's multi-tenant capabilities and extensive reporting beneficial. While SMBs might find the Elements tier useful, the higher pricing and feature depth of Professional and Enterprise editions make it a strong contender for organizations focused on maximizing email program ROI.
How does MXtoolbox compare with Everest?
DMARC report analysis
Analyzes DMARC aggregate and forensic reports.
Source detection
Identifies legitimate and unauthorized sending sources.
Verified source management
Detailed sender insights
Forward detection
Detects email forwarding issues that impact DMARC.
Sophisticated algorithms
Spoof detection
Identifies malicious email spoofing attempts.
Domain impersonation protection
Advanced threat intelligence
Notifications and alerts
Provides real-time alerts for critical email events.
Blocklist and mailflow alerts
Customizable alerts for performance
Reporting
Generates reports on email deliverability and security.
DMARC analytics, deliverability reports
Comprehensive, customizable dashboards
API
Offers an API for integration with other systems.
Integration with SIEM tools
Extensive API for integrations
Multi-tenancy
Supports management of multiple client domains.
Manage multiple domains (5 max standard)
Designed for multiple users/clients
SPF flattening
Helps simplify complex SPF records to avoid lookup limits.
Available in Delivery Center Plus
Hosted DMARC
Provides DMARC record hosting and management services.
BIMI
Supports Brand Indicators for Message Identification (BIMI).
MTA-STS/TLS-RPT
Monitors and reports on MTA-STS and TLS-RPT implementation.
Blocklists and reputation
Monitors blocklist (or blacklist) status and sender reputation.
Adaptive sender blocklist monitoring
Comprehensive reputation monitoring
AI copilot
Leverages AI for insights and recommendations.
DNS monitoring
Monitors critical DNS records for changes or issues.
MX, DNS, SPF, DKIM monitoring
DNS health as part of deliverability
Self hostable
Option to host the platform on private infrastructure.
Free trial/free tier
Offers a free trial period or a perpetually free service tier.
Free tools available
Monthly Elements tiers are like a trial
Drawbacks and what to watch out for
Having used both platforms, we note a few key areas for consideration. MXtoolbox users have reported issues with billing and cancellation processes, particularly regarding their 'risk-free' trials. For Everest, the significant cost and potential setup complexities, especially when migrating from other platforms, are often highlighted. Its extensive features can also lead to a steeper initial learning curve.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.1 / 5(29)
4.2 / 5(189)
Business Practices are scammy
0.0 / 5
What do you like best about MXToolbox?It helped us solve the small issue we had with our emails going to customers spam folder.What do you dislike about MXToolbox?I initially signed up online for a month-to-month contract, but then a salesperson got a hold of me and sent me a quote. The quote he sent me was for a year contract which I did not want, so I signed up for the month to month. Once the problem was fixed I tried to cancel and I couldn't do it online. I emailed them and they told me I had to call them. After lots of back and fourth they told me I signed a year contract and I couldn't cancel. I would have never signed up for a year. It was a very scammy business practice. Eventually they stopped responding so I had to stop the payments from my credit card.Recommendations to others considering MXToolbox:I don't recommend them because of their shady business practices.What problems is MXToolbox solving and how is that benefiting you?fixing a problem with emails going to spam
Sam B.
IT Director Mid-Market (51-1000 emp.)
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest?The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for GmailWhat do you dislike about Everest?Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice.Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.Recommendations to others considering Everest:Find another supplier, these guys are sharksWhat problems is Everest solving and how is that benefiting you?Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Think twice before doing their paid plans. Deceptive "risk-free" 30 day trial
0.0 / 5
What do you like best about MXToolbox?I suspect many of the people responding favorably on this forum are using their free tools. Their free tools are very useful -- but think twice before upgrading to their paid plans.What do you dislike about MXToolbox?Like many other software vendors - they make an offer of a risk-free one-month trial. However, they don't actually refund you your money if you cancel before 30 days. Here is my example: I signed up for their delivery center option on November 10, 2018 and was promptly billed $99. I used the service for 2 days, realized the paid features were overkill for my own and customers' needs, so called to cancel November 12 (two days after signup.) They acknowledged my cancellation by email but never credited back my account for the $99.On December 17th I called their toll-free line. Matt on the phone said ("getting a refund would require managers approval and it's not a certain thing.") No sign of any refund as-yet, no confirmation from the company following the call of what to expect on refund.On December 15 I emailed. Their response to my email was "Sorry, we can't process that sort of thing by email. Either call or create a support ticket." Unfortunately, the support ticket option is available only for active subscribers -- so you are left with calling their phone system and having no record of exchange. Attached is an image from their website taken December 2018 in which they describe their "risk-free" offer. https://postimg.cc/mhgzm197In summary -- Be aware that their free trial is not like how most other software vendors manage their trial promotions. They are opportunistic about billing you and (in my experience) don't honor the refund they promise as part of their risk-free trial.Recommendations to others considering MXToolbox:Use their free tools (they are good.) Their paid tools are overpriced, and they have a misleading "risk-free" plan that will end up costing you $99.What problems is MXToolbox solving and how is that benefiting you?Their free tools will help you diagnose MX configuration issues.
jon b.
Jon Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest?Setting up Dashboards to monitor all deliverability metricsWhat do you dislike about Everest?Support is okay, but it could be lot betterNavigational aids are not comparable to other industry-rated tools.Recommendations to others considering Everest:New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere.What problems is Everest solving and how is that benefiting you?Improving inbox placementLowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Beware their "30 day free trial" of the Delivery Center!
0.5 / 5
What do you like best about MXToolbox?The free tools are good, and one wouldn't mind paying something for them, but one does object to being defrauded - see below.What do you dislike about MXToolbox?Tried to cancel free trial only a couple of days in, but $99 had been taken from my card and they have not responded to repeated requests to end it and refund the money. It looks like attempted fraud.What problems is MXToolbox solving and how is that benefiting you?Simple things like reverse DNS lookup helped us to check our email setup.
Alexander S.
Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest?Able to help in domain and IP blacklisted daily checking.Quick display the domain reputation status.After using Inbox placement service and domains/IP pools, feel their interface is nice and clear.What do you dislike about Everest?Does not provide the IP or domain score with ISP like Hotmail and Yahoo.Inbox percentage in accurate due to need send to all seed's ISP just able to get the score.Inbox percentage for Hotmail does not accurate.Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system.What problems is Everest solving and how is that benefiting you?None of the problem have been solving through this Everest. It just a inbox placement display system only.Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Makes email management easy
3.5 / 5
What do you like best about MXToolbox?-Affordable pricing-Setting up is very easy-Useful dashboards-Makes email reputation checks easierWhat do you dislike about MXToolbox?-This tool covers everything required for email management, there is nothing to dislike about.What problems is MXToolbox solving and how is that benefiting you?I have used this tool for domain reputation checking for phising mail analysis also I am using this for some of my projects to check mail deliverability and reputation of the domain to make sure the domain is not being blacklisted due to sending loads of emails.
Nitin R.
Software dev Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest?I like the accessibility to create dashboards and share across the org.What do you dislike about Everest?The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, BrazeWhat problems is Everest solving and how is that benefiting you?Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
MXToolBox is great for blacklist testing
3.5 / 5
What do you like best about MXToolbox?MXToolBox is suitable for Blacklists, DMARC, Diagnostics, Email Health, and DNS Lookup checks.What do you dislike about MXToolbox?For a free tool, I'd say MXToolBox is pretty top-notch.What problems is MXToolbox solving and how is that benefiting you?I used MXToolBox for DNS look-ups and blacklist checks.
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest?We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part.What do you dislike about Everest?We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.Recommendations to others considering Everest:Prepare for a longer-than-estimated setup process.What problems is Everest solving and how is that benefiting you?Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
MXtoolbox offers a free tier and competitively priced paid plans focused on monitoring, while Everest's pricing starts significantly higher, reflecting its broader suite of enterprise-grade deliverability tools.