Mail Tower focuses predominantly on DMARC reporting and analysis. Its core strength lies in aggregating DMARC data, making it digestible, and helping users achieve DMARC compliance. We found it to be a clear, no-frills solution for specifically addressing DMARC needs.
Beyond DMARC, Mail Tower provides fundamental insights into email authentication and sender reputation derived from DMARC reports. It's a tool designed to give you a clear picture of who is sending email on your behalf and whether those emails are authenticated correctly. This targeted approach means it excels at its primary function without getting bogged down in extraneous features.
Everest is a comprehensive email success platform, extending far beyond DMARC into areas like inbox placement, email validation, and competitive intelligence. We've used its extensive suite of tools to gain a 360-degree view of email program performance, from pre-send testing to post-send analytics.
Its feature set is robust, incorporating reputation monitoring, spam trap detection, and deep analytics on how emails are performing across various mailbox providers. For those looking for an all-encompassing solution to optimize every aspect of their email strategy, Everest offers a powerful array of functionalities.
How easy is each product to use
User experience
Mail Tower offers a straightforward and intuitive user experience. We found its dashboard to be clean and focused, presenting DMARC data without overwhelming us with unnecessary details. Setup is quick, and navigating through reports is logical.
The simplicity of Mail Tower's interface means a lower learning curve. For users who primarily need to monitor DMARC compliance and gain clear visibility into their sending sources, its focused design provides an efficient and user-friendly experience.
Everest, while powerful, presents a steeper learning curve due to its extensive feature set. The dashboards are highly customizable, which is a strength, but also means more initial configuration. We often spend time setting up our preferred views to monitor various deliverability metrics.
Once configured, the platform is generally easy to navigate, providing deep insights into email performance. However, some users might find certain sections or reports less intuitive initially, requiring some familiarity to fully leverage its capabilities. The amount of data can be a bit like drinking from a firehose.
Which product has the best support
Support
Mail Tower typically offers standard customer support channels, including email and potentially a knowledge base. Our interactions have generally been positive, with prompt responses to DMARC-specific queries. The support aligns with its focused product offering.
Given its simpler scope, the need for complex technical support is usually lower. When we've needed assistance, the team has been capable of addressing questions related to DMARC implementation and reporting effectively.
Everest provides comprehensive support, often including dedicated customer success managers for larger accounts. We've experienced varying levels of responsiveness, with some users noting a decline in support quality post-acquisition, though recent feedback suggests improvements.
For a platform with such a broad range of features, robust support is crucial. While the support team generally helps with complex deliverability challenges and platform navigation, some users have reported setup issues and a desire for more personalized, hands-on onboarding. It really depends on your plan and dedicated resources.
Who should use each product
Suitability
Mail Tower is an excellent choice for businesses primarily focused on achieving DMARC compliance and improving email authentication. It's highly suitable for small to medium-sized businesses (SMBs) and organizations that need a clear, actionable view of their DMARC reports without the overhead of a full deliverability suite.
For managed service providers (MSPs) and enterprises, Mail Tower can serve as a dedicated DMARC component within a broader security strategy, especially if they already have other tools for deliverability. Its straightforward nature makes it easy to integrate into existing workflows for DMARC monitoring.
Everest is best suited for enterprises and larger organizations with complex email programs that require a holistic view of email performance. It's ideal for marketing, deliverability, and IT teams that need detailed insights into inbox placement, reputation, and engagement, alongside DMARC reporting.
MSPs and enterprises will find Everest's multi-tenancy capabilities and extensive feature set beneficial for managing numerous client accounts or large internal sending volumes. Its advanced analytics and integrations make it a powerful tool for those committed to optimizing every facet of their email deliverability and ensuring compliance.
How does Mail Tower compare with Everest?
DMARC report analysis
Aggregates and visualizes DMARC reports to show email authentication status and sources.
Source detection
Identifies legitimate and unauthorized sending sources based on DMARC data.
Forward detection
Helps identify email forwarding patterns that might affect DMARC alignment.
Spoof detection
Identifies attempts to send emails impersonating your domain.
Notifications and alerts
Sends alerts for DMARC compliance issues or unusual sending activity.
Reporting
Provides various reports and dashboards for DMARC and email performance.
API
Offers an API for integrating data and functionality with other systems.
Not typically offered
Available in Professional/Enterprise
Multi-tenancy
Supports managing multiple client domains or sub-accounts under one primary account.
Not a primary focus
Designed for enterprise and MSPs
SPF flattening
Tools or services to reduce the number of DNS lookups for SPF records.
Not a core DMARC reporting feature
Not explicitly offered
Hosted DMARC
Manages your DMARC DNS record for you.
Focuses on reporting, not hosting
Focuses on reporting/monitoring, not hosting
BIMI
Supports implementation and monitoring of Brand Indicators for Message Identification.
MTA-STS/TLS-RPT
Tools for configuring and monitoring MTA-STS and TLS-RPT policies.
Blocklists and reputation
Monitors IP and domain reputation across various blocklists.
Primarily DMARC-focused
Core deliverability feature
AI copilot
Offers AI-driven insights or assistance for email deliverability.
Not available
Not available
DNS monitoring
Monitors critical DNS records (e.g., MX, A, CNAME) for changes or issues.
Beyond DMARC's direct scope
Part of a broader deliverability suite
Self hostable
Ability to install and run the software on your own servers.
SaaS offering
SaaS offering
Free trial/free tier
Offers a free plan or a trial period to test the service.
Free account available
Paid tiers start at $20/month
Drawbacks and what to watch out for
When considering drawbacks, Mail Tower's primary limitation stems from its focused approach. While excellent for DMARC, it doesn't offer broader email deliverability features like inbox placement testing or extensive blocklist (or blacklist) monitoring. Everest, conversely, can be complex to set up and costly, with some users reporting inconsistent support experiences and opaque pricing structures.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
0 / 5(0)
4.2 / 5(189)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest? The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail What do you dislike about Everest? Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice. Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now. Recommendations to others considering Everest: Find another supplier, these guys are sharks What problems is Everest solving and how is that benefiting you? Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest? Setting up Dashboards to monitor all deliverability metrics What do you dislike about Everest? Support is okay, but it could be lot better Navigational aids are not comparable to other industry-rated tools. Recommendations to others considering Everest: New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere. What problems is Everest solving and how is that benefiting you? Improving inbox placement Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest? Able to help in domain and IP blacklisted daily checking. Quick display the domain reputation status. After using Inbox placement service and domains/IP pools, feel their interface is nice and clear. What do you dislike about Everest? Does not provide the IP or domain score with ISP like Hotmail and Yahoo. Inbox percentage in accurate due to need send to all seed's ISP just able to get the score. Inbox percentage for Hotmail does not accurate. Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system. What problems is Everest solving and how is that benefiting you? None of the problem have been solving through this Everest. It just a inbox placement display system only. Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest? I like the accessibility to create dashboards and share across the org. What do you dislike about Everest? The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze What problems is Everest solving and how is that benefiting you? Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest? We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part. What do you dislike about Everest? We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch. Recommendations to others considering Everest: Prepare for a longer-than-estimated setup process. What problems is Everest solving and how is that benefiting you? Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
Mail Tower offers a tiered annual pricing structure in Euros with custom options, while Everest provides more granular monthly pricing in USD for smaller volumes, escalating to custom pricing for larger enterprise needs.
0 / 5(0)
