Kevlarr positions itself squarely in the DMARC monitoring and management space. It offers robust DMARC report analysis, providing clear insights into email authentication statuses (SPF, DKIM, DMARC alignment). The platform is adept at identifying legitimate sending sources and pinpointing unauthorized use of your domain.
We found its core strength lies in its ability to simplify complex DMARC data, allowing users to quickly understand their email flow and take action. Features like spoof detection and the mentioned AI to filter out noise are geared towards enhancing email security and streamlining the DMARC enforcement journey.
Everest, on the other hand, provides a much broader email deliverability suite. While it includes DMARC monitoring as part of its offering, its focus extends significantly into inbox placement, sender reputation management, email validation, and creative testing. It's designed to give a holistic view of email program health.
We observed that Everest integrates various data sources, such as Google Postmaster Tools and Microsoft SNDS, alongside its own seed list testing and reputation monitoring. This comprehensive approach aims to help marketers and deliverability professionals optimize every aspect of their email sending, from pre-send checks to post-send analytics.
How easy is each product to use
User experience
Kevlarr generally offers a clean and intuitive interface. We found it to be easy to get started with, particularly for core DMARC monitoring and configuration. The platform focuses on presenting DMARC data in an understandable format, making it accessible even for those less familiar with the intricacies of email authentication.
Users have praised its ability to filter out noise, making reports clear and actionable. While some reviewers noted that the user interface might take a little time to navigate to specific pages, the overall sentiment is that it simplifies DMARC management and provides client-ready reports effectively.
Everest presents a powerful platform with extensive customization options for dashboards, which is a significant advantage for experienced users. However, this breadth of features can also lead to a steeper learning curve for new users, as navigating the various sections and understanding all the metrics requires some dedication.
We noticed that while it's good for beginners in deliverability who are learning the ropes, some industry professionals might find the navigational aids less streamlined compared to other tools. The setup process can also be challenging and lengthy, particularly when integrating with existing ESPs or migrating from other platforms.
Which product has the best support
Support
Kevlarr consistently receives high praise for its support team. Users frequently highlight the team's responsiveness, helpfulness, and expert knowledge. We observed that setting up the product, configuring DMARC, and addressing issues are often smooth processes, aided by personal and dedicated support.
The support experience, including demos and assistance with implementation, is described as outstanding. This personal touch seems to be a significant benefit, especially for smaller businesses or MSPs who might need more hands-on guidance through the DMARC deployment journey.
Everest's support experience appears to be a mixed bag, with some users reporting excellent engagement from account managers and customer success teams. These teams are often described as patient and helpful, particularly during onboarding and for general queries. We also noted that they hold users accountable for completing setup tasks.
However, some users have encountered challenges, especially with technical questions taking longer to resolve or with support responsiveness post-acquisition. There are also mentions of historically bad customer support at certain points, though recent feedback suggests improvements. The availability of custom account managers seems to vary, with some missing a dedicated daily contact.
Who should use each product
Suitability
Kevlarr is particularly well-suited for Managed Service Providers (MSPs) and Small to Medium Businesses (SMBs) who are looking to secure their email domains through DMARC. Its ease of use, clear reporting, and strong support make it an excellent choice for organizations needing straightforward DMARC monitoring and enforcement.
For MSPs, the ability to manage multiple client domains efficiently and automate DMARC reporting is a significant advantage. Enterprises can also benefit from its focused approach to DMARC and the ability to automate processes via API, though its broader deliverability features might not be as extensive as some larger platforms.
Everest is ideal for larger organizations, Enterprise teams, and growing businesses with complex email programs where comprehensive deliverability management is critical. It caters to email marketing directors and professionals who need deep insights into inbox placement, sender reputation, and campaign performance across various ISPs.
While it can serve SMBs, particularly those new to deliverability, its extensive feature set and pricing structure are more aligned with companies that send high volumes of email and require advanced analytics and optimization tools. MSPs might find it powerful but could face integration challenges or find its scope broader than strictly DMARC management.
How does Kevlarr compare with Everest?
DMARC report analysis
Analysis and visualization of DMARC aggregate and forensic reports.
Source detection
Identifies all sending sources, legitimate and otherwise.
Forward detection
Identifies email forwarding, which can impact DMARC alignment.
Spoof detection
Detects emails attempting to spoof your domain.
Notifications and alerts
Real-time alerts for DMARC policy violations or critical events.
Reporting
Customizable reports on email authentication and deliverability.
Good for email health, easy to understand.
Granular reports on campaigns, IPs, domains.
API
Programmatic access to platform data and functionalities.
Everything in web console via API, enables automation.
Everest APIs for integrations and validations.
Multi-tenancy
Ability to manage multiple client accounts or domains from a single interface.
Designed for MSPs, easy multi-domain overview.
Child accounts for monitoring multiple domains.
SPF flattening
Helps manage SPF record lookups to stay within DNS limits.
Assumed as a DMARC feature, helps with configuration.
Hosted DMARC
Provides a hosted DMARC record management service.
BIMI
Brand Indicators for Message Identification (logo in inbox).
MTA-STS/TLS-RPT
Monitoring and reporting for secure email transport.
Blocklists and reputation
Monitors IP and domain reputation across various blocklists.
Focus primarily on DMARC.
Detailed IP reputation and blocklist checking.
AI copilot
AI-powered assistance for DMARC management and insights.
AI to filter out noise in DMARC reports.
DNS monitoring
Monitors DNS records for correct configuration and changes.
Option to host the software on your own infrastructure.
Free trial/free tier
Availability of a free version or trial period.
Offers 'Free monitoring'.
Elements starts at $20/month for low volume, no free tier.
Drawbacks and what to watch out for
Kevlarr's drawbacks are minimal, primarily related to limited statistics/graphs and a slightly less intuitive UI for certain functions. Everest, while powerful, has faced criticism regarding its sales practices, potential setup difficulties, and a fluctuating level of support quality.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.8 / 5(16)
4.2 / 5(189)
Prevent unauthorized use of our customers mail domain!
4.0 / 5
It is a fine tool to get a clear understanding of the mailflow of the protected domains. The tool is easy to use and support of Kevlarr is outstanding if you need some help.
Ramon N.
Senior System Administrator Small-Business (50 or fewer emp.)
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail. Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice. Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Great insights over mutliple email domains and the health of it
4.0 / 5
It gives great insights in our email flow, the health of it and it is easy to use. The reports provide are good for the email health.
Verified User in Legal Services
Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
Support is okay, but it could be lot better. Navigational aids are not comparable to other industry-rated tools.
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Perfect tool to configure and monitor DMARC and SPF settings
4.5 / 5
Kevlarr helped us configure DMARC and SPF settings, beside that it reports configuration errors.
Martien W.
CEO Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
Does not provide the IP or domain score with ISP like Hotmail and Yahoo. Inbox percentage in accurate due to need send to all seed's ISP just able to get the score. Inbox percentage for Hotmail does not accurate. Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system. None of the problem have been solving through this Everest. It just a inbox placement display system only. Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Great tool to link all your domain names, easy and clear DMARC monitoring.
4.5 / 5
Easy-to-use tool to clearly view and monitor all your domain names, at a glance we see if there are any problems yes/no.
Sjoerd v.
IT Support Engineer Mid-Market (51-1000 emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze. Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
Instant protection against bad actors and insights in all our mailflows
4.5 / 5
Kevlarr provides a nice, easy and understandable insight into our mail flow making it very easy to address issues and find weak spots in our emailing systems.
Bart v.
Security Engineer Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
Kevlarr's public pricing is unclear, appearing to be tied to generic e-commerce plans, while Everest offers a clear tiered structure based on email volume, with custom pricing for larger plans.
Small
Up to 10k emails / month
Contact for pricing (free monitoring available, unclear pricing for DMARC)
4.8 / 5(16)
