Everest is primarily known for its extensive email deliverability suite. While it includes robust DMARC reporting capabilities, its strength lies in providing a holistic view of email program health, encompassing inbox placement, reputation monitoring, and various email testing tools.
We found that its features are designed to support marketing and email operations teams in optimizing campaign performance and ensuring emails reach the intended audience efficiently. It offers a broad spectrum of tools beyond just DMARC.
Netcraft Fraud Detection specializes in anti-phishing, brand protection, and cybercrime disruption. Its DMARC reporting is a critical component within this broader security focus, specifically designed to detect and prevent email impersonation and various forms of online fraud.
Our experience suggests its features are tailored for security teams and those focused on protecting their brand from abuse. The DMARC functionality is deep but centered around identifying and mitigating fraudulent activities rather than general email marketing optimization.
How easy is each product to use
User experience
Everest offers customizable dashboards and a generally clear interface. However, due to the breadth of its features, some users report an initial learning curve in navigating the platform and leveraging its full capabilities. Once accustomed, the workflow is often described as intuitive.
We found that setting up and integrating various data sources can require some technical effort, but the ability to create personalized views is a significant advantage for managing complex email programs efficiently.
Netcraft Fraud Detection's user experience likely prioritizes functionality and clarity for security analysts. Given its focus on fraud detection, we anticipate an interface that is direct and action-oriented, designed for rapid incident response and clear reporting of threats.
While lacking public reviews on UX, similar specialized security platforms often offer a less graphical but highly functional experience, enabling quick access to critical security data and remediation tools, rather than marketing-focused visualizations.
Which product has the best support
Support
Everest generally receives positive feedback for its customer support, with many users praising responsive account managers and helpful assistance, particularly during onboarding. We've seen notes about a dedicated Customer Success Manager being a huge benefit.
However, some reviews indicate that highly technical questions might take longer to resolve, and there were historical concerns about support consistency following its acquisition. Overall, the current sentiment suggests an improving and valuable support system.
As Netcraft Fraud Detection has no public reviews available, it is difficult to assess its customer support directly. Based on our experience with similar niche security products, we would expect a professional support team accessible via email or a ticketing system.
For critical fraud detection and DMARC enforcement, timely and knowledgeable support is paramount. Without explicit details, we presume a standard level of dedicated support for enterprise clients, but without public testimonials, this remains an assumption.
Who should use each product
Suitability
Everest is well-suited for businesses of all sizes, from SMBs to large enterprises, particularly those with significant email marketing programs. It's ideal for marketing, deliverability, and email operations teams needing deep insights into inbox placement, sender reputation, and campaign performance. MSPs (managed service providers) supporting clients with extensive email marketing needs would also find its comprehensive features beneficial.
Its strength lies in providing a broad, integrated platform for optimizing overall email health, making it a good fit for organizations that prioritize both security and the effectiveness of their email communications.
Netcraft Fraud Detection is primarily tailored for enterprises and security-focused organizations where the main concern is combating online fraud, phishing, and brand impersonation. It excels in environments where DMARC enforcement is critical for protecting brand integrity and customer trust.
For security teams and MSPs managing complex threat landscapes for their clients, this product offers specialized tools for detection and response. It's less focused on general marketing deliverability metrics, making it ideal for those whose primary objective is robust email security and brand protection.
How does Everest compare with Netcraft Fraud Detection?
DMARC report analysis
Analysis of DMARC aggregate and forensic reports for email authentication.
Source detection
Identify legitimate and unauthorized email sending sources.
Forward detection
Ability to detect and account for email forwarding.
Spoof detection
Identify and alert on attempts to spoof your domain.
Notifications and alerts
Receive real-time alerts for DMARC failures or suspicious activity.
Reporting
Comprehensive reports on DMARC compliance and email deliverability.
API
Programmatic access to DMARC data and platform features.
Multi-tenancy
Support for managing multiple domains or client accounts.
SPF flattening
Automate SPF record optimization to avoid DNS lookup limits.
Hosted DMARC
Managed DMARC records for simplified setup and maintenance.
BIMI
Brand Indicators for Message Identification (BIMI) support.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent-Strict Transport Security and TLS Reporting.
Blocklists and reputation
Monitoring of IP and domain blocklists (blacklists) and sender reputation.
AI copilot
AI-powered assistance for DMARC insights and actions.
DNS monitoring
Monitor DNS records for changes affecting email authentication.
Self hostable
Option to host the DMARC solution on your own infrastructure.
Free trial/free tier
Availability of a free trial or a permanently free service tier.
Drawbacks and what to watch out for
Everest, despite its robust features, has faced criticism regarding its sales practices and the complexity of its setup process. Some users also point to inconsistencies in support responsiveness for highly technical issues and a perceived lack of accuracy in certain inbox placement metrics. Netcraft Fraud Detection, on the other hand, presents a different challenge: a complete lack of public reviews. This absence of user feedback means there's no transparent insight into its real-world performance or potential drawbacks, making it difficult to anticipate any issues without direct experience.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.2 / 5(189)
0 / 5(0)
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest? The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail What do you dislike about Everest? Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice. Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now. Recommendations to others considering Everest: Find another supplier, these guys are sharks What problems is Everest solving and how is that benefiting you? Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest? Setting up Dashboards to monitor all deliverability metrics What do you dislike about Everest? Support is okay, but it could be lot better Navigational aids are not comparable to other industry-rated tools. Recommendations to others considering Everest: New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere. What problems is Everest solving and how is that benefiting you? Improving inbox placement Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest? Able to help in domain and IP blacklisted daily checking. Quick display the domain reputation status. After using Inbox placement service and domains/IP pools, feel their interface is nice and clear. What do you dislike about Everest? Does not provide the IP or domain score with ISP like Hotmail and Yahoo. Inbox percentage in accurate due to need send to all seed's ISP just able to get the score. Inbox percentage for Hotmail does not accurate. Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system. What problems is Everest solving and how is that benefiting you? None of the problem have been solving through this Everest. It just a inbox placement display system only. Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest? I like the accessibility to create dashboards and share across the org. What do you dislike about Everest? The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze What problems is Everest solving and how is that benefiting you? Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest? We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part. What do you dislike about Everest? We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch. Recommendations to others considering Everest: Prepare for a longer-than-estimated setup process. What problems is Everest solving and how is that benefiting you? Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
Everest offers tiered pricing that starts with affordable monthly rates for smaller volumes and scales up to custom enterprise solutions, whereas Netcraft Fraud Detection exclusively provides custom pricing that requires direct contact.
Small
Up to 10k emails / month
$40/month
Contact for pricing
Medium
Up to 100k emails / month
$900/month
Contact for pricing
Large
Up to 1 million emails / month
Contact sales
Contact for pricing
Enterprise
Over 1 million emails / month
Custom pricing
Contact for pricing
Suped hard sell incoming!
Still not satisfied with Everest or Netcraft Fraud Detection?
4.2 / 5(189)
