Everest is a robust platform that extends far beyond just DMARC reporting. We found it to be a holistic email deliverability suite, offering in-depth analytics on inbox placement, reputation monitoring, and email validation. While DMARC is a component, it's integrated into a broader set of tools designed to ensure email success across the board.
Its strength lies in its ability to aggregate various data sources, including Google Postmaster Tools and Microsoft SNDS, into a single, customizable dashboard. This provides a comprehensive view of an email program's health, which is excellent for those who need a complete picture, not just DMARC compliance metrics.
DMARCLytics, on the other hand, is laser-focused on DMARC. It provides detailed aggregate reports, DMARC, SPF, and DKIM checkers, and offers enrichment of DMARC data. The platform also includes automated and configurable alerts, threat maps, and DMARC aggregate geomaps.
What stands out is its explicit offering of hosted DMARC and unlimited SPF flattening in higher tiers, features directly addressing DMARC implementation complexities. While it includes some related deliverability tools, such as basic inbox placement tests, its primary value proposition revolves around DMARC monitoring and enforcement.
How easy is each product to use
User experience
Everest presents a sophisticated, feature-rich interface. For us, navigating the platform required a bit of a learning curve, especially given the sheer volume of data and customization options available. However, once familiar, the ability to create highly personalized dashboards is a significant advantage.
Some users report the UI can feel unoptimized in places, with many 'brides and a non-optimized menu' as one reviewer put it. Yet, the overall impression is that its clarity and intuitive nature shine through once the initial setup and familiarization phase is complete. It is well-suited for deliverability professionals who require granular control.
DMARCLytics offers a more streamlined experience, largely due to its narrower focus. We found the setup and initial monitoring to be straightforward, making it accessible even for those with less extensive DMARC expertise. The dashboards are clear, and the direct presentation of DMARC-specific data is effective.
While it lacks the deep customization of Everest, this simplicity can be a benefit for users who want to quickly get DMARC compliant without being overwhelmed by peripheral features. Its focused nature contributes to a quicker grasp of the platform's functionality.
Which product has the best support
Support
Everest (Validity) generally receives positive remarks for its customer success managers. We found that the team is responsive and dedicated, especially during the onboarding process and for resolving technical issues. There's a strong emphasis on partnership and guiding users through the platform's complexities.
However, some G2 reviews indicate that frontline support might sometimes struggle with deeply technical questions, requiring escalation. Despite this, the consistent availability of account managers and the overall helpfulness of the team contribute to a satisfactory support experience, particularly for larger organizations with dedicated teams.
DMARCLytics offers email support across all its plans, with a dedicated DMARC engineer included in the Enterprise tier. This direct access to specialized expertise is a significant advantage for complex DMARC environments. The responsiveness and knowledge of the support team are crucial when dealing with email authentication issues.
While we did not find explicit negative feedback regarding their support, the tiered access, with a dedicated engineer only for enterprise, suggests that technical guidance might be more generalized for lower-tier plans. Nevertheless, having direct email support ensures that help is available when needed for DMARC-related queries.
Who should use each product
Suitability
Everest is ideally suited for enterprise and large mid-market organizations, especially those with complex email programs and a need for comprehensive deliverability insights. Its broad feature set, from reputation monitoring to list validation and inbox placement, caters to dedicated deliverability teams and email marketers managing high-volume sends.
While it can be used by SMBs, the pricing structure and extensive features might be an overkill for smaller operations solely focused on DMARC. For MSPs, Everest can provide a powerful suite of tools to manage client deliverability, though its DMARC-specific features might require deeper integration to offer client-facing DMARC services.
DMARCLytics is a strong contender for small to medium businesses (SMBs) and organizations whose primary concern is achieving DMARC compliance and monitoring. Its clear pricing tiers and focused feature set make it accessible for those starting their email authentication journey or looking for a dedicated DMARC solution.
For enterprise clients, the unlimited domains and dedicated engineer offer a compelling package for large-scale DMARC deployment and management. MSPs could also find DMARCLytics useful for offering DMARC services to their clients, with multi-domain support providing flexibility. However, it wouldn't be the go-to for broader deliverability issues beyond DMARC enforcement.
How does Everest compare with DMARCLytics?
DMARC report analysis
Aggregates and visualizes DMARC reports.
Source detection
Identifies sending sources in DMARC reports.
Forward detection
Helps identify email forwarding issues.
Spoof detection
Identifies fraudulent email senders.
Notifications and alerts
Automated alerts for DMARC changes or issues.
Automated and configurable alerts are included.
Reporting
Provides various types of reports and analytics.
Comprehensive deliverability reports.
Detailed aggregate, basic reports, and geomaps.
API
Application Programming Interface for data access.
Available in Professional and Enterprise editions.
Not explicitly mentioned in feature list.
Multi-tenancy
Ability to manage multiple client accounts/domains.
Suitable for large organizations or MSPs.
Unlimited domains in Enterprise plan.
SPF flattening
Simplifies SPF records to avoid lookup limits.
Part of general deliverability best practices.
Unlimited SPF in Enterprise plan.
Hosted DMARC
Manages DMARC records on behalf of the user.
Focuses on DMARC reporting, not hosting.
Included in Business and Enterprise plans.
BIMI
Brand Indicators for Message Identification support.
Monitors and advises on BIMI implementation.
Not explicitly listed as a feature.
MTA-STS/TLS-RPT
Support for email transport security standards.
Part of advanced DMARC monitoring.
Not explicitly listed as a feature.
Blocklists and reputation
Monitors for blocklist (blacklist) appearances and sender reputation.
Includes reputation monitoring and blacklisting checks.
Includes service tracker and threat map.
AI copilot
AI-powered assistant for insights and recommendations.
No AI copilot feature explicitly advertised.
No AI copilot feature explicitly advertised.
DNS monitoring
Monitors DNS records relevant to email authentication.
Integrated into broader deliverability checks.
Includes DMARC, SPF, DKIM checker.
Self hostable
Can be installed and run on private infrastructure.
Cloud-based SaaS platform.
Cloud-based SaaS platform.
Free trial/free tier
Offers a free period of use or a perpetually free plan.
No explicit free trial or free tier mentioned in pricing.
14-day free trial available for all plans.
Drawbacks and what to watch out for
When considering Everest, we observe that its primary drawbacks often revolve around its complexity and price point for organizations not utilizing its full suite of features. The initial setup can be time-consuming, and some users note issues with specific integrations or the accuracy of certain inbox placement metrics for particular ISPs. DMARCLytics, on the other hand, faces the challenge of not being as comprehensive as broader deliverability platforms. Its focused DMARC approach, while a strength for some, can be a limitation for those seeking an all-in-one email health solution. As it has no public reviews, we cannot directly address user-reported drawbacks beyond what is implied by its feature set.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.2 / 5(189)
0 / 5(0)
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest?
The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail
What do you dislike about Everest?
Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice.
Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.
Recommendations to others considering Everest:
Find another supplier, these guys are sharks
What problems is Everest solving and how is that benefiting you?
Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest?
Setting up Dashboards to monitor all deliverability metrics
What do you dislike about Everest?
Support is okay, but it could be lot better
Navigational aids are not comparable to other industry-rated tools.
Recommendations to others considering Everest:
New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere.
What problems is Everest solving and how is that benefiting you?
Improving inbox placement
Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest?
Able to help in domain and IP blacklisted daily checking.
Quick display the domain reputation status.
After using Inbox placement service and domains/IP pools, feel their interface is nice and clear.
What do you dislike about Everest?
Does not provide the IP or domain score with ISP like Hotmail and Yahoo.
Inbox percentage in accurate due to need send to all seed's ISP just able to get the score.
Inbox percentage for Hotmail does not accurate.
Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system.
What problems is Everest solving and how is that benefiting you?
None of the problem have been solving through this Everest. It just a inbox placement display system only.
Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest?
I like the accessibility to create dashboards and share across the org.
What do you dislike about Everest?
The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze
What problems is Everest solving and how is that benefiting you?
Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest?
We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part.
What do you dislike about Everest?
We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.
Recommendations to others considering Everest:
Prepare for a longer-than-estimated setup process.
What problems is Everest solving and how is that benefiting you?
Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
Everest generally has a higher price point, particularly for its comprehensive features, while DMARCLytics offers more accessible pricing for DMARC-focused needs, with a clear 14-day free trial.
4.2 / 5(189)
