Which product is better for DMARC enforcement?

Both EmailAuth.io and Everest provide robust DMARC report analysis, which is crucial for DMARC enforcement. EmailAuth.io focuses exclusively on DMARC, offering a streamlined experience for implementing and monitoring policies. Everest includes DMARC as part of its broader deliverability suite, so either can work, depending on whether you need a dedicated tool or a comprehensive platform.

Is Everest worth the investment for small businesses?

For many small businesses, Everest's comprehensive feature set and associated pricing might be an overkill. Its strengths truly shine for larger organizations with complex email programs and higher sending volumes. Smaller businesses might find a dedicated DMARC tool, or a more budget-friendly, focused deliverability solution, more appropriate for their needs.

Can EmailAuth.io help improve inbox placement?

EmailAuth.io primarily focuses on DMARC, SPF, and DKIM authentication. By ensuring your emails are properly authenticated, it can indirectly help improve inbox placement by reducing the likelihood of emails being flagged as spam due to authentication failures. However, it does not offer direct inbox placement testing or other broader deliverability features like content analysis or engagement metrics, which are often key to optimizing inbox placement.

How do these tools handle email security beyond DMARC?

EmailAuth.io is hyper-focused on DMARC, SPF, and DKIM, which are foundational for email authentication and preventing spoofing. Everest's approach to security is integrated into its broader deliverability offering, including monitoring for blacklists (or blocklists) and providing insights that can help maintain a positive sender reputation, which is also a security consideration against being mistaken for a bad actor. Neither product, however, offers a full cybersecurity suite beyond email authentication and deliverability hygiene.

EmailAuth.io vs Everest

Choose EmailAuth.io for straightforward DMARC, choose Everest for comprehensive email deliverability.

0 / 5(0)

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4.2 / 5(189)

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Feature set

EmailAuth.io positions itself as a specialized DMARC reporting tool. We've found its core strength lies in aggregating DMARC reports and providing a clear, actionable overview of authentication results. The platform focuses heavily on making DMARC implementation and monitoring accessible.

It provides visibility into DMARC, SPF, and DKIM authentication, helping to identify unauthorized senders (spoofing) and ensure legitimate emails align with DMARC policies. Its feature set is designed for organizations primarily concerned with email authentication and brand protection.

Everest offers a much broader suite of features, extending far beyond DMARC to encompass the entire email deliverability lifecycle. We've used it to not only monitor DMARC but also to test inbox placement, validate email lists, and analyze engagement metrics. It's a comprehensive platform for optimizing email performance.

Its capabilities include competitive intelligence, email design testing across various clients, and advanced analytics on email engagement. Everest aims to provide a holistic view of email program health, helping users diagnose and resolve a wide array of deliverability issues.

How easy is each product to use

User experience

EmailAuth.io's user interface is straightforward and intuitive, which we appreciate. For DMARC newcomers or those who prefer a clean, focused dashboard, it's quite user-friendly. We found the setup process to be relatively quick, and interpreting the DMARC reports requires minimal training.

The navigation is logical, leading users directly to authentication data, potential threats, and policy enforcement insights. Its simplicity is a strength for users who want to concentrate solely on DMARC without being overwhelmed by additional, unrelated features.

Everest, being a more expansive platform, has a steeper learning curve. Its dashboards are highly customizable, which is a double-edged sword: powerful if you know what you're doing, but potentially complex for new users. We've found that getting the most out of Everest requires a significant investment in understanding its various modules.

While powerful, some users might find the navigation less intuitive than a specialized tool. The sheer volume of features means that finding specific data or configuring complex reports can sometimes feel like navigating a labyrinth, although the ability to customize dashboards helps mitigate this over time.

Which product has the best support

Support

EmailAuth.io, based on our experience, offers responsive support, particularly for DMARC-related queries. Given its focused nature, their team is generally well-versed in specific DMARC implementation and troubleshooting. We've found them helpful in guiding through setup and policy adjustments.

Their support model aligns with a more streamlined product, providing direct assistance without the need for extensive tier escalation. This can be beneficial for users who require quick, expert help on email authentication issues.

Everest's support quality, as we've observed and heard from others, can be a mixed bag. While they offer various support channels, including dedicated account managers for higher tiers, response times and depth of technical expertise can vary. Some users report excellent, proactive support, while others mention slower responses or a need for more in-depth technical clarification.

Given the complexity and breadth of the platform, finding consistent, highly specialized support across all its features can be a challenge. They do offer extensive documentation and resources, but hands-on assistance might require persistence to get to the right expert.

Who should use each product

Suitability

EmailAuth.io is best suited for organizations primarily focused on DMARC implementation and compliance. This includes small to medium-sized businesses (SMBs) that need a dedicated, easy-to-use solution for email authentication without the overhead of broader deliverability tools. MSPs managing DMARC for clients will find its focused approach efficient.

For enterprise-level organizations, EmailAuth.io can serve as a robust DMARC component of a larger security strategy, though they might integrate it with other tools for a complete deliverability picture. It excels where the main objective is to secure email sending domains and prevent brand spoofing.

Everest is ideal for large enterprises and digital marketing agencies (MSPs) with complex email programs that require deep insights into deliverability, engagement, and competitive landscapes. Companies sending high volumes of email or managing multiple sending domains will benefit most from its comprehensive features. SMBs might find it overkill and prohibitively expensive.

It's a strong fit for marketing and deliverability teams that need to optimize every aspect of their email performance, from pre-send testing to post-send analysis. For those where email is a critical revenue driver and requires constant, in-depth monitoring across many metrics, Everest offers the tools needed.

How does EmailAuth.io compare with Everest?

DMARC report analysis

Aggregates and visualizes DMARC reports.

Source detection

Identifies email sending sources.

Forward detection

Detects email forwarding issues affecting DMARC.

Spoof detection

Identifies and alerts on email spoofing attempts.

Notifications and alerts

Provides alerts for DMARC failures or policy changes.

Reporting

Comprehensive reports on email authentication and deliverability.

Focused on DMARC compliance.

Extensive, covering full deliverability lifecycle.

API

Allows programmatic access to data and features.

Multi-tenancy

Supports managing multiple client domains/accounts.

SPF flattening

Helps manage SPF record lookup limits.

Hosted DMARC

Provides hosted DMARC record management.

BIMI

Support for Brand Indicators for Message Identification.

MTA-STS/TLS-RPT

Monitoring and reporting for secure transport.

Blocklists and reputation

Monitors IP/domain blocklists (blacklists) and sender reputation.

AI copilot

AI-powered assistance for DMARC or deliverability insights.

DNS monitoring

Monitors critical DNS records beyond DMARC.

Self hostable

Option to host the platform on-premise.

Free trial/free tier

Offers a free trial or a permanently free usage tier.

Drawbacks and what to watch out for

EmailAuth.io's primary drawback is its singular focus, which limits its utility for broader email deliverability challenges. While excellent for DMARC, it doesn't offer insights into inbox placement, email validation, or sender reputation beyond authentication. Everest, on the other hand, can be overwhelming due to its extensive features and has faced criticism regarding its pricing structure and customer support consistency.

We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.

0 / 5(0)

4.2 / 5(189)

No G2 reviews

G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.

Shady sales practice shoot down ok software - don't use these guys

0.5 / 5

What do you like best about Everest? The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail What do you dislike about Everest? Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice. Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now. Recommendations to others considering Everest: Find another supplier, these guys are sharks What problems is Everest solving and how is that benefiting you? Helped delivery to MS-based email

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Good for Beginners in Deliverability...Could be Better for Pros

2.0 / 5

What do you like best about Everest? Setting up Dashboards to monitor all deliverability metrics What do you dislike about Everest? Support is okay, but it could be lot better Navigational aids are not comparable to other industry-rated tools. Recommendations to others considering Everest: New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere. What problems is Everest solving and how is that benefiting you? Improving inbox placement Lowering spam complaints

Bryan P.

Email, SMS Marketing Director Small-Business (50 or fewer emp.)

Review after using more than 2 months

2.5 / 5

What do you like best about Everest? Able to help in domain and IP blacklisted daily checking. Quick display the domain reputation status. After using Inbox placement service and domains/IP pools, feel their interface is nice and clear. What do you dislike about Everest? Does not provide the IP or domain score with ISP like Hotmail and Yahoo. Inbox percentage in accurate due to need send to all seed's ISP just able to get the score. Inbox percentage for Hotmail does not accurate. Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system. What problems is Everest solving and how is that benefiting you? None of the problem have been solving through this Everest. It just a inbox placement display system only. Easily noticed on domain blacklisted only. Other than this are nothing.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues

2.5 / 5

What do you like best about Everest? I like the accessibility to create dashboards and share across the org. What do you dislike about Everest? The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze What problems is Everest solving and how is that benefiting you? Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

So far not so good

3.0 / 5

What do you like best about Everest? We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part. What do you dislike about Everest? We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch. Recommendations to others considering Everest: Prepare for a longer-than-estimated setup process. What problems is Everest solving and how is that benefiting you? Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

Pricing

EmailAuth.io does not publish its pricing, requiring direct contact for quotes, while Everest provides tiered pricing that scales significantly with email volume and feature sets.

Small

Up to 10k emails / month

Contact for pricing

$40 / month

Medium

Up to 100k emails / month

Contact for pricing

Starts at $80 / month, up to $900 / month

Large

Up to 1 million emails / month

Contact for pricing

Enterprise