EasyDMARC provides a comprehensive suite of DMARC-related features, extending beyond basic reporting to include a wide array of managed services. We find its offerings, such as EasySPF for SPF flattening, Managed MTA-STS, and Managed BIMI, particularly robust for organizations looking for a full-stack email authentication solution.
Beyond the core DMARC report analysis, EasyDMARC also incorporates tools like IP Source Monitoring, Email Investigation, and Reputation Monitoring, which help paint a broader picture of email security and potential threats. Its ability to offer white-label reporting is a significant advantage for MSPs.
DMARCLytics focuses on delivering essential DMARC monitoring and reporting capabilities. We see a strong emphasis on detailed aggregate reports, configurable alerts, and a threat map, which are fundamental for gaining visibility into email authentication status.
A notable feature is their 'Inbox Placement' tests, offering a practical way to gauge email deliverability. While DMARCLytics includes Hosted DMARC and an 'Unlimited SPF' feature (likely SPF flattening), it appears to have a more streamlined feature set compared to EasyDMARC, with less emphasis on broader email security protocols like BIMI or MTA-STS.
How easy is each product to use
User experience
EasyDMARC generally receives high marks for its intuitive user interface and ease of setup. We've found that the dashboards present complex email authentication data in an easy-to-digest format, which is crucial for quick insights. The guided onboarding process, often with a dedicated expert, helps users navigate initial configurations.
Despite the rich feature set, the platform manages to keep the core DMARC analysis straightforward. However, some users have noted that the frequent addition of new features can sometimes lead to a learning curve, and minor navigation issues can require a bit more clicking for certain tasks.
DMARCLytics offers a clear and functional interface that focuses on direct DMARC data presentation. Its detailed aggregate reports and geomaps are well-organized, allowing users to quickly identify email sending sources and authentication issues. The automated and configurable alerts are also easy to set up.
Given its more focused feature set, DMARCLytics tends to provide a less overwhelming experience for users primarily interested in DMARC monitoring. The platform's simplicity means less to learn and fewer areas where a user might get lost, making it quite accessible for those new to DMARC.
Which product has the best support
Support
EasyDMARC's support is frequently praised for its responsiveness and depth of knowledge. We've seen numerous accounts of prompt replies to tickets, often within minutes, and a willingness to provide detailed, effective solutions. For paid plans, a dedicated DMARC engineer is available, which is a significant advantage.
While email support is consistently excellent, some users have expressed a preference for phone support, which is not always readily available across all plans. The provision of unlimited MSP technical trainings and dedicated sales and marketing support for MSP plans further highlights their commitment to partner success.
DMARCLytics offers email support across all its plans, which is a foundational level of assistance for users. For Enterprise plan subscribers, a dedicated DMARC engineer is included, indicating a higher tier of personalized support for larger organizations with complex needs.
However, without public reviews, it is harder for us to gauge the general responsiveness or quality of their standard email support compared to EasyDMARC. The presence of a dedicated engineer in higher tiers is a positive for those who opt for such plans, ensuring expert guidance when needed.
Who should use each product
Suitability
EasyDMARC is highly suitable for MSPs (managed service providers) and MSSPs, thanks to its multi-tenant platform, white-label reporting, and dedicated support for partners. Its comprehensive feature set, including managed solutions for various email authentication protocols, makes it a strong choice for enterprise-level organizations seeking full DMARC implementation and advanced security.
SMBs (small to medium-sized businesses) can also benefit, especially with their generous free plan and various pricing tiers, though the extensive feature set might be more than some smaller businesses require initially. It's a great fit for any organization looking to move to a p=reject DMARC policy with thorough guidance.
DMARCLytics, with its straightforward pricing and feature tiers, is a good option for SMBs and growing businesses that need solid DMARC monitoring without an overwhelming array of additional features. The Starter and Business plans are well-suited for organizations beginning their DMARC journey or those with moderate email volumes.
For enterprise clients, the custom Enterprise plan with unlimited domains and email volume, along with a dedicated DMARC engineer, positions DMARCLytics as a contender for larger, more complex email ecosystems. While it doesn't explicitly cater to MSPs with multi-tenancy as prominently as EasyDMARC, a large enterprise could still find value in its focused offerings.
DMARC report analysis
Aggregated reports for domain authentication.
Comprehensive RUA reports, GeoMaps, and weekly email summaries.
Detailed aggregate reports and DMARC aggregate geomaps included.
Source detection
Identifies legitimate and illegitimate email sending sources.
Clear identification of compliant and non-compliant senders.
Enrichment of DMARC data helps identify sources.
Forward detection
Mechanisms to handle forwarded emails and prevent false negatives.
Helps distinguish legitimate forwards from spoofing attempts.
Understood as part of standard DMARC report processing.
Spoof detection
Identifies attempts to impersonate your domain.
Core function to protect against phishing and impersonation.
Threat Map and DMARC data analysis aids in spoof detection.
Notifications and alerts
Automated alerts for DMARC policy changes or issues.
Alert management for various email security events.
Automated and configurable alerts are standard features.
Reporting
Various types of reports, including forensic (RUF) if available.
Aggregate and Failure (RUF) Reports, Subdomain Detection, TLS Reports.
Basic and detailed aggregate reports provided across plans.
API
Programmatic access for integration with other systems.
API is available for integration, mentioned by users.
No explicit mention of an API in their listed features.
Multi-tenancy
Ability to manage multiple client domains from a single interface.
Explicitly offered in MSP plans with a multi-tenant platform.
Not highlighted as a feature for MSPs; focus is per-organization.
SPF flattening
Reduces SPF DNS lookup count to stay within limits.
EasySPF feature and mentioned in reviews as a key benefit.
Offered as 'Unlimited SPF' in the Enterprise plan.
Hosted DMARC
Manages DMARC records on their platform.
Managed DMARC is a core offering.
Available in Business and Enterprise plans.
BIMI
Support for Brand Indicators for Message Identification.
Managed BIMI services are available.
BIMI support is not explicitly listed in their features.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Managed MTA-STS and TLS Reports are offered.
MTA-STS and TLS-RPT support not explicitly mentioned.
Blocklists and reputation
Monitoring email blocklists (blacklists) and domain reputation.
Includes Reputation Monitoring and IP Source Monitoring.
Inbox Placement tests, but not explicit blocklist monitoring.
AI copilot
AI-powered assistance for DMARC configuration or analysis.
A review suggested this feature, but it's not currently implemented.
No mention of AI features.
DNS monitoring
Monitoring the health and integrity of DNS records.
Integrated DNS tools for SPF, DKIM, DMARC checks.
Not explicitly listed as a standalone feature beyond DMARC related checks.
Self hostable
Option to host the DMARC reporting solution on private infrastructure.
Primarily a cloud-based SaaS platform.
Provided as a cloud-based service.
Free trial/free tier
Offers a free plan or a limited-time trial.
A free plan is available for one domain and up to 1,000 emails/month.
Offers a 14-day free trial across all plans, not a permanent free tier.
EasyDMARC's main drawback is its potential for overwhelming users with frequent feature updates and the occasional need for manual DNS changes. While DMARCLytics offers a more focused approach, its feature set is less expansive, potentially leaving advanced users wanting more. Neither product appears to offer self-hosting, which might be a dealbreaker for some with strict data sovereignty requirements.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.8 / 5(135)
0 / 5(0)
Just poor onboarding and sales support
0.5 / 5
What do you like best about EasyDMARC?
The aggregated reports are great, as well as the ability to have multiple domain reports displayed in one reporting system.
What do you dislike about EasyDMARC?
I started my free trial after a sales rep gave me a demo of the tool. I added 12 domains to the system. Ultimately, I was motivated to start using the software since it takes some time to set up. After all domains were set up, I reached back out to schedule another meeting (that's the only support available during the trial) trying to understand "what's next". It costs $79 for 5 domains; so I knew 12 domains would cost more, but I couldn't really grasp the business case yet. Why use easyDMARC over not using it? Setting up DKIM, SPF, etc., can be done without it.
In the second meeting, my salesperson wasn't helpful at all. She pointed out that she had already answered some of my questions in the first meeting, repeatedly mentioned how important "this all" is, and that their customers are all happy. But I still didn't understand how to use it effectively. How do I go about using this software daily and make it part of my business routine?
The conversation became heated when we went through an aggregated report by domain and looked at non-compliant traffic. There was some, and I didn't know what the source was. So, I asked, "What do I do now with this information?" She responded that she is not an engineer and that after I subscribe, I can reach out to customer service, but that all their customers find this all very easy.
I had to stop the conversation and felt very disappointed since I was simply looking for an explanation on how to use the information provided so I could build a case for why it makes sense to buy this software for my company.
What problems is EasyDMARC solving and how is that benefiting you?
I was hoping to find a solution that keeps us on top of complience, reporting and data management.
Julius G.
Founder & CEO Computer Software Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Unique Email Security Features, But Reporting Needs Improvement
3.5 / 5
What do you like best about EasyDMARC?
The easydmarc platform offers some features that many major email security companies do not provide, such as managed DMARC and managed DKIM. It also includes support for BIMI and MTA-STS.
What do you dislike about EasyDMARC?
The reporting section feels quite basic. It would be helpful if there were an AI feature to improve the wording, such as clarifying that after enforcing a DMARC policy set to p=reject, any non-compliant or threat-sending sources will no longer have their messages delivered to the receiver.
What problems is EasyDMARC solving and how is that benefiting you?
Easydmarc addresses the visibility challenges that often arise when implementing DMARC. By providing a clear list of sending sources, separated into compliant and non-compliant sections, it allows us to identify legitimate senders within our organization—even those that might not be known to the IT department. Additionally, the platform simplifies the process of implementing BIMI and MTA-STS, making it possible to set them up with just a few clicks.
Fariz A.
Executive Director Small-Business (50 or fewer emp.)
Great for MSPs, but Frequent Updates and Manual DNS Changes Add Complexity
4.0 / 5
What do you like best about EasyDMARC?
Multi-tenanted and easy to use for MSP to deploy managed DMARC for customers
What do you dislike about EasyDMARC?
The platform keeps adding more features, and I find myself needing to learn how to deploy all of them. It also requires me to make manual changes through DNS, which adds another step to the process.
What problems is EasyDMARC solving and how is that benefiting you?
DMARC and SPF management consolidated for all customers in a single console.
William F.
Managing Director Small-Business (50 or fewer emp.)
One of the best UI for analyzing millions of emails
4.0 / 5
What do you like best about EasyDMARC?
The UI was the top among the competitors. It makes DMARC analysing task to be very easy. The other tools' interface was very complex compared to EasyDMARC. The support team is also very attentive and they are very quick.
What do you dislike about EasyDMARC?
Their current infrastructure is not enough for the current workload and they are transitioning a new infrastructure to solve this issue which is temporarily. They dont have sub-domain categorization to classify all the sub-domains for their intended purpose. However, they informed that this feature request is on their roadmap. Other than these, there is actually nothing that I can think of being a task-blocker for my daily operation.
What problems is EasyDMARC solving and how is that benefiting you?
To analyze our large landscape of our email providers that are used for campaings, transactional emails, system notification emails. We are also interested to continuiosly monitor the malicious actors that impersonates our email domains. One of the best use case of DMARC analyzers is to provice a large overview to fix all email records if a domain is missing them like SPF, DKIM and DMARC DNS records.
Serdar M.
Senior Information Technology System Engineer Enterprise (> 1000 emp.)
Easy enough to use for someone who is not familiar with DMARC
4.0 / 5
What do you like best about EasyDMARC?
Its an incredibly straight forward product. There is managed DMARC, BIMI, and MTA-STS that once added to DNS can be configured quickly!
Additionally their customer support is top knotch. I created a ticket, was contacted within 10 minutes, and they answered all my questions.
What do you dislike about EasyDMARC?
This is likely not something they can do based on DNS limitations, but I'd like to see a managed DKIM option if at all possible.
What problems is EasyDMARC solving and how is that benefiting you?
My company had no DMARC policy in place. This was causing some of our business emails to end up in spam as well as finding spam companies somehow using our domain. While I haven't configured our policy to reject yet, its made the process to get to there much easier.
Verified User in Medical Devices
Mid-Market (51-1000 emp.)
EasyDMARC offers a free plan and then scales pricing based on email volume and features, providing 20% annual discounts. DMARCLytics has a simpler three-tier structure with monthly/yearly options and a 20% annual discount, with prices listed in GBP.
Small
Up to 10k emails / month
Free (up to 1k emails), then $44.99/month for 100k emails (Plus plan).
£9.99/month (Starter plan) for 150k emails.
Medium
Up to 100k emails / month
$44.99/month (Plus plan) for 100k emails.
£9.99/month (Starter plan) for 150k emails.
Large
Up to 1 million emails / month
$139.99/month (Plus plan) for 1M emails.
£30/month (Business plan) for 3M emails.
Enterprise
Over 1 million emails / month
Contact for pricing.
Contact for pricing.
Suped hard sell incoming!
Still not satisfied with EasyDMARC or DMARCLytics?