DMARCwise is laser-focused on DMARC reporting, offering a streamlined experience for monitoring and managing your email authentication. Its primary strength lies in providing clear, actionable insights into DMARC data, making it straightforward to identify and resolve authentication issues. We found its DMARC record hosting and validation particularly useful, simplifying the often-complex setup process.
Beyond DMARC, DMARCwise also includes SMTP TLS reporting, which is a valuable addition for ensuring secure email transit. While it excels in its core DMARC functionality, it does not venture into broader email deliverability aspects like inbox placement testing, email validation, or competitive intelligence, maintaining a specialized niche in DMARC management.
Everest, on the other hand, is a comprehensive email success platform that extends far beyond just DMARC. It integrates a wide array of tools including reputation monitoring, inbox placement testing, email validation, and design tests. The platform aims to provide a holistic view of email performance, covering pre-send, in-flight, and post-send analytics.
We appreciated its capability to aggregate multiple data sources like Google Postmaster Tools and SNDS, offering a robust suite for managing overall email deliverability. While DMARC is a component of its offering, it's part of a much larger ecosystem designed to optimize every aspect of email marketing and sender reputation.
How easy is each product to use
User experience
Using DMARCwise, we found the interface clean, intuitive, and remarkably straightforward. It focuses on presenting DMARC data without unnecessary clutter, which is a major plus for users who want to quickly grasp their authentication status. The setup process is guided, and we appreciated how easily we could host DMARC records and validate them directly within the platform.
The dashboards are designed for clarity, making it simple to monitor DMARC compliance and identify sources of non-compliance. For those new to DMARC, DMARCwise does an excellent job of demystifying complex data, which contributes to a very positive user experience. Its specialized focus means there are fewer features to navigate, resulting in a less steep learning curve.
Everest offers a powerful, feature-rich interface that, while comprehensive, can sometimes feel overwhelming. We found that setting up custom dashboards and navigating between various tools like inbox placement, reputation, and design tests required a bit more time to master. However, once familiar, the ability to customize views and integrate different data sources provides immense value.
Some users report a steeper learning curve during onboarding, especially when transitioning from other platforms. While the platform has improved its UI, the sheer depth of its features means that a new user might need dedicated time to get comfortable and truly leverage its full potential. The payoff, however, is a highly detailed and customizable view of email performance.
Which product has the best support
Support
DMARCwise provides what they term "best-effort support" for its free plan users and more dedicated email support for paid plans. In our experience, the email support is responsive and helpful, particularly for DMARC-specific queries. The team appears knowledgeable and focused on guiding users through DMARC implementation and troubleshooting.
Given its focused feature set, the support team is well-equipped to handle the typical issues that arise. While it might not offer the multi-channel, 24/7 enterprise-level support that larger platforms might, for its target audience, the support is effective and pragmatic.
Everest, being a more extensive platform, offers varying levels of support depending on the plan, often including dedicated Customer Success Managers for higher tiers. We noted that while some users praise the responsiveness of their account managers, others have reported inconsistencies, especially after platform transitions or for more technical issues requiring deeper clarification.
The complexity of Everest's feature set means that support queries can be diverse. While the team generally strives to be helpful, the broad scope can sometimes lead to a longer resolution time for highly specific or intricate problems. Several reviews highlight the importance of thorough API setup and onboarding for a smoother experience.
Who should use each product
Suitability
DMARCwise is an excellent fit for small to medium-sized businesses (SMBs) and individual users who primarily need to implement and monitor DMARC without the overhead of broader deliverability tools. Its generous free plan makes it accessible for personal use or very small operations. It's also suitable for MSPs looking for a dedicated DMARC solution they can manage across multiple client domains, with its pay-as-you-go and custom plans.
For enterprise clients, DMARCwise can serve as a robust DMARC-specific layer within a larger email infrastructure, particularly if they already have other deliverability tools in place. It offers good value for those who want a focused, no-nonsense approach to DMARC and TLS reporting, ensuring email authentication is handled effectively.
Everest is geared towards mid-market and enterprise organizations that require a full-suite platform for email deliverability and marketing optimization. It's particularly well-suited for large teams, marketing agencies, and MSPs that manage high email volumes and need granular insights across reputation, inbox placement, design, and engagement. Its comprehensive features justify its higher price point for businesses where email is a critical revenue driver.
For SMBs, the Elements tier offers some access to core features, but the full power of Everest truly shines for larger operations with complex email programs. It's an ideal choice for organizations that want to centralize their email performance monitoring and optimize every aspect of their email strategy from a single platform.
How does DMARCwise compare with Everest?
DMARC report analysis
Aggregated and forensic reports (RUA and RUF) for DMARC compliance monitoring.
Source detection
Identifies legitimate and illegitimate email sending sources.
Forward detection
Helps distinguish legitimate forwards from other email streams.
Spoof detection
Pinpoints attempts to spoof your domain.
Notifications and alerts
Real-time alerts for critical DMARC events or reputation issues.
Weekly email digests, unlimited diagnostics.
Customizable alerts for deliverability metrics.
Reporting
Comprehensive dashboards and customizable reports.
Focused on DMARC and TLS reports.
Extensive reports covering all deliverability aspects.
API
Programmatic access to platform data and functionality.
Not currently offered.
Available on Professional/Enterprise plans.
Multi-tenancy
Ability to manage multiple client accounts or domains.
Designed for MSPs and agencies.
Supports management of multiple IPs/domains.
SPF flattening
Reduces the number of DNS lookups for SPF records.
Not a native feature.
Not a native feature.
Hosted DMARC
Manages DMARC records for you.
Included in all paid plans.
Not a direct DMARC record hosting service.
BIMI
Brand Indicators for Message Identification (BIMI) support.
No explicit BIMI management.
No explicit BIMI management.
MTA-STS/TLS-RPT
Mail Transfer Agent Strict Transport Security / TLS Reporting.
SMTP TLS reporting included.
TLS reporting not a core feature.
Blocklists and reputation
Monitoring of IP and domain blocklists (blacklists) and sender reputation.
Not a primary focus, DMARC-centric.
Comprehensive reputation monitoring for IPs/domains.
AI copilot
AI-powered assistance for insights or actions.
No AI features.
No explicit AI copilot functionality.
DNS monitoring
Monitors DNS records for potential issues.
Focus on DMARC record validation.
General DNS monitoring not a core feature.
Self hostable
Option to host the software on your own infrastructure.
Cloud-based SaaS.
Cloud-based SaaS.
Free trial/free tier
Availability of a free version or trial period.
Generous free plan and 14-day trial.
Limited free elements tier and demo access.
Drawbacks and what to watch out for
DMARCwise, while excellent at DMARC, is a specialized tool. Its main drawback is the lack of broader email deliverability features like inbox placement tests, reputation monitoring beyond DMARC, or email list validation. For users needing a comprehensive view of their email health, this specialization means they will need other tools. Everest, on the other hand, can be complex and expensive. Its breadth of features can lead to a steeper learning curve, and some users report challenges with onboarding and inconsistent support. Furthermore, certain features like competitive intelligence or sender certification often come as add-ons or are limited to higher, custom-priced tiers, which can add to the overall cost and complexity.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
0 / 5(0)
4.2 / 5(189)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest?
The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail
What do you dislike about Everest?
Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice.
Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.
Recommendations to others considering Everest:
Find another supplier, these guys are sharks
What problems is Everest solving and how is that benefiting you?
Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest?
Setting up Dashboards to monitor all deliverability metrics
What do you dislike about Everest?
Support is okay, but it could be lot better
Navigational aids are not comparable to other industry-rated tools.
Recommendations to others considering Everest:
New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere.
What problems is Everest solving and how is that benefiting you?
Improving inbox placement
Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest?
Able to help in domain and IP blacklisted daily checking.
Quick display the domain reputation status.
After using Inbox placement service and domains/IP pools, feel their interface is nice and clear.
What do you dislike about Everest?
Does not provide the IP or domain score with ISP like Hotmail and Yahoo.
Inbox percentage in accurate due to need send to all seed's ISP just able to get the score.
Inbox percentage for Hotmail does not accurate.
Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system.
What problems is Everest solving and how is that benefiting you?
None of the problem have been solving through this Everest. It just a inbox placement display system only.
Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest?
I like the accessibility to create dashboards and share across the org.
What do you dislike about Everest?
The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze
What problems is Everest solving and how is that benefiting you?
Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest?
We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part.
What do you dislike about Everest?
We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.
Recommendations to others considering Everest:
Prepare for a longer-than-estimated setup process.
What problems is Everest solving and how is that benefiting you?
Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
DMARCwise offers more transparent, domain-based pricing with a free tier, while Everest's pricing is significantly higher and email volume-dependent, often requiring custom quotes for larger senders.
Small
Up to 10k emails / month
Free plan (1 domain, 1k emails/month). Starter plan (15€/month yearly, 3 domains).
0 / 5(0)
