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DMARCwise vs DMARCLytics

Choose DMARCwise for comprehensive domain management, choose DMARCLytics for high-volume email insights.
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Compare product functionality

Feature set

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Having spent time navigating DMARCwise, we find its feature set robust, especially for those prioritizing in-depth DMARC analysis and domain management. The platform clearly focuses on providing a granular view of your email ecosystem, ensuring you can pinpoint exactly where DMARC failures are occurring.
One of DMARCwise's strengths lies in its commitment to DMARC reporting, offering features like DMARC record hosting and SMTP TLS reporting as standard in its paid plans. We appreciate the unlimited reports volume, which means we never feel restricted by the amount of data we're analyzing. It provides a solid foundation for achieving DMARC enforcement.
DMARCLytics presents a compelling feature set, particularly for businesses dealing with higher email volumes and a need for broader email deliverability insights beyond just DMARC. Their inclusion of a "Threat Map" and "Inbox Placement" testing in higher tiers indicates a more holistic approach to email health.
What caught our attention with DMARCLytics is the emphasis on automated and configurable alerts, which are crucial for proactive incident response. While both platforms cover the basics of DMARC, DMARCLytics extends its capabilities to include elements like an "Unlimited SPF" feature in its Enterprise plan, which is a definite plus for complex DNS environments.
How easy is each product to use

User experience

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From our hands-on experience, DMARCwise offers a clean and straightforward user interface. We found it relatively intuitive to navigate, especially for those already familiar with DMARC concepts. The dashboards are well-organized, presenting key metrics without overwhelming us with unnecessary data.
However, while functional, the user experience leans towards practicality over flash. It gets the job done efficiently, allowing us to quickly access the DMARC reports and tools needed to diagnose issues. It avoids complex visualisations for the sake of it, focusing on clear, actionable data presentation.
Using DMARCLytics, we noticed a slightly more polished and visually engaging user experience. The "Threat Map" and "Aggregate Geomaps" add a dynamic element to the data, which can be helpful for quickly identifying geographical attack vectors or email sending patterns. It feels a bit more modern in its presentation.
While rich in visualisations, it maintains a good balance of usability. We found that accessing advanced features like configurable alerts was straightforward, and the overall flow for managing domains and reviewing DMARC reports was logical. It seems designed to provide insights quickly, even for those less technically inclined.
Which product has the best support

Support

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Our interactions with DMARCwise's support have been positive. They offer "best-effort support" for the free plan, which is commendable, and dedicated email support and guidance for all paid plans. We found their responses to be thorough and knowledgeable, indicating a good grasp of the technical intricacies of DMARC.
They provide solid assistance, particularly when we encountered specific DMARC configuration challenges or needed clarification on report data. It feels like a personalized experience, where they genuinely aim to help us resolve issues and improve our email security posture.
DMARCLytics offers email support across all its plans, which is a good baseline. What stands out is the "Dedicated DMARC Engineer" included with their Enterprise plan. This level of personalized, expert support is a significant advantage for large organizations with complex email environments.
For lower tiers, the email support is reliable, and we received timely assistance for general queries. However, the dedicated engineer service clearly sets the Enterprise plan apart, suggesting that for high-stakes environments, DMARCLytics is prepared to offer deep, hands-on expertise.
Who should use each product

Suitability

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DMARCwise is well-suited for a broad range of users, from SMBs just starting their DMARC journey to larger organizations needing solid DMARC enforcement. Its clear focus on DMARC reporting and management makes it an excellent choice for those whose primary concern is achieving DMARC compliance.
For MSPs, the "Pay-as-you-go Plan" with unlimited domains offers considerable flexibility, making it a strong contender for managing multiple client domains efficiently. Enterprise users will find the Scale plan's 100-domain capacity and one-year data retention adequate for most needs, though custom pricing is available for even larger scales.
DMARCLytics caters effectively to growing businesses and large enterprises, especially those with high email volumes and an interest in broader deliverability metrics like inbox placement. The Business plan's generous email volume and the Enterprise plan's unlimited domains clearly target organizations with significant email traffic.
While suitable for SMBs via its Starter plan, its true strength emerges for enterprises requiring comprehensive security and a dedicated DMARC engineer. For MSPs, DMARCLytics doesn't explicitly offer multi-tenancy features like DMARCwise, but the Enterprise plan's scalability could serve large client portfolios if managed individually.

How does DMARCwise compare with DMARCLytics?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

While both DMARCwise and DMARCLytics are effective DMARC reporting tools, we've noted a few areas for improvement. DMARCwise, while strong in core DMARC, doesn't offer explicit features for SPF flattening or BIMI, which could be beneficial for advanced users. DMARCLytics, on the other hand, lacks explicit MTA-STS/TLS-RPT features outside of its core DMARC reporting, and its multi-tenancy support for MSPs is not as clearly defined as DMARCwise's.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Pricing

DMARCwise offers a more granular, domain-based pricing structure with a generous free plan, while DMARCLytics uses an email volume-based model that scales up for high-traffic senders.
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Small
Free Plan: 1 domain, 1k emails
Starter: £9.99/month, 150k emails
Medium
Starter: 15€/month, 3 domains
Starter: £9.99/month, 150k emails
Large
Growth: 39€/month, 20 domains
Business: £30/month, 3M emails
Enterprise
Scale: 99€/month, 100 domains
Contact for pricing

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Still not satisfied with DMARCwise or DMARCLytics?
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions

    DMARCwise vs DMARCLytics DMARC product review - Compare DMARC products - Suped