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DMARCPal vs SimpleDMARC

Choose DMARCPal for basic reporting, choose SimpleDMARC for advanced threat intelligence.
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Compare product functionality

Feature set

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DMARCPal focuses on providing essential DMARC reporting functionality. We found it offers email provider reports which form the backbone of DMARC analysis. Its Lite plan is geared towards those who understand DMARC, SPF, and DKIM well, needing straightforward reporting.
Moving to their Standard and Premium plans, DMARCPal expands its toolkit to include features for DMARC implementation and debugging. This suggests an emphasis on helping users set up and maintain their DMARC policy, rather than offering a broad suite of advanced email security features.
SimpleDMARC distinguishes itself with a more comprehensive feature set, particularly around threat intelligence. It provides aggregate (RUA) and forensic (RUF) reports, which are crucial for a deep dive into email traffic and potential threats. Its simulation attack capabilities and look-alike domain alerts are notable additions for proactive security.
We observed that SimpleDMARC integrates team invitations, facilitating multi-user access, which is beneficial for larger organizations or agencies. While its core is DMARC monitoring, the focus extends to providing actionable insights and tools to combat phishing and spoofing attempts.
How easy is each product to use

User experience

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DMARCPal positions itself for the "tech-savvy" user. In our experience, this translates to a tool that is functional and to the point. While it delivers the necessary data, the interface might appeal more to those who are already comfortable interpreting raw DMARC reports and configuring DNS records.
The setup process is straightforward for DMARC, SPF, and DKIM savvy users. However, for a beginner, the lack of extensive hand-holding or more visual, intuitive explanations could make the initial learning curve a bit steeper. It is a no-frills approach to DMARC reporting.
SimpleDMARC aims for simplicity, as its name suggests, and largely succeeds. We found the UI to be quite user-friendly, offering clear dashboards and reports that make it easier to grasp the security posture of a domain. This focus on clarity is a significant advantage for quick understanding.
While generally simple, some users have noted that the interface can feel a bit overwhelming initially, especially for those new to email authentication protocols. However, its visual representations of data and analytics help in demystifying complex DMARC concepts, once you get past the initial learning.
Which product has the best support

Support

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With DMARCPal, support appears to be tailored more towards users who are already self-sufficient in DMARC matters. The documentation and tools provided in their higher tiers are helpful for debugging, but direct, hands-on support details are not as prominently highlighted. This aligns with their target audience of tech-savvy individuals.
We anticipate that basic troubleshooting resources are available, but for more complex issues, users might need to rely on their own expertise or the more advanced tools included in the Standard and Premium plans. It implies a 'solve it yourself' philosophy, which can be efficient for the right user.
SimpleDMARC's plans include features like team invitations, suggesting a collaborative environment that might necessitate robust support for multiple users. While specific support channels (e.g., live chat, phone) are not detailed, the platform's user-friendly nature generally reduces the need for constant intervention.
Based on the review insights, the ease of use often means fewer support tickets, but the mention of DNS history needing improvement suggests areas where clearer guidance or support might be beneficial. We expect standard email support, though dedicated account management is likely reserved for enterprise clients.
Who should use each product

Suitability

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DMARCPal is best suited for tech-savvy individuals and IT teams within SMBs (small and medium businesses) who have a solid understanding of DMARC and primarily need reliable reporting. It is a cost-effective choice for those who want to manage their DMARC policy directly without extensive hand-holding. MSPs might find the basic reporting useful, but could struggle with scalability or multi-tenancy for client management.
For enterprise users, DMARCPal's more advanced plans offer debugging tools and alerts for broken DNS records, which are valuable. However, if a comprehensive suite of advanced threat detection and multi-user management is required, they might find it less feature-rich compared to alternatives. It serves as a strong foundation for DMARC but may lack some enterprise-grade bells and whistles.
SimpleDMARC is an excellent fit for small to mid-sized teams that prioritize clear analytics and proactive threat detection. Its simulation attack capabilities and look-alike domain alerts offer robust protection against phishing for SMBs. For MSPs, the team invitation feature makes managing multiple client domains more feasible, although the single active domain limit on the popular plan might require careful planning.
Enterprise organizations could benefit from SimpleDMARC's advanced reporting and threat intelligence, especially if they are looking to enhance their email security posture against sophisticated attacks. While the UI can initially be a bit much, the insights it provides are invaluable for larger, more complex email environments, making it a strong contender for those needing deeper security analysis.

How does DMARCPal compare with SimpleDMARC?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

DMARCPal's primary drawback is the lack of public pricing transparency, requiring potential users to inquire directly. Furthermore, without public reviews, it is difficult to gauge common user experiences or specific pain points. The focus on "tech-savvy" users might also mean a steeper learning curve for DMARC newcomers. For SimpleDMARC, its main hurdle is the relatively high monthly cost for small businesses, limiting accessibility. We also noted that while the UI is generally simple, it can be overwhelming for those unfamiliar with email authentication. Additionally, some users have expressed a desire for more comprehensive features like spam checking and IP reputation tools.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Good for a modern day business with heavy reliance on email.
What do you like best about SimpleDMARC? In complex IT environments, implementing DMARC becomes easy with their discovery tool. What do you dislike about SimpleDMARC? 99 dollars a month is quite high for many small businesses. They should offer low value plans with limited features. What problems is SimpleDMARC solving and how is that benefiting you? Identifying email service providers that are being used by the organization.
Jasmit Singh J.
CEO & Technology Specialist Information Technology and Services Small-Business (50 or fewer emp.)
Simplified Form of Dmarc. Too easy to use and understand!
What do you like best about SimpleDMARC? The ui is really simple and easy to understand. If we look at the dashboard they have given plenty of reports and analytics to look at for knowing if your domain is secured or not! What do you dislike about SimpleDMARC? It has DNS history which that could have been done a little better. Other than that all things are relevant and upto the mark. What problems is SimpleDMARC solving and how is that benefiting you? It's protecting your domain and emails again phishing attacks and making your domain authority increase with daily checks
Gokul M.
Small-Business (50 or fewer emp.)
SimpleDmarc is really simple to manage
What do you like best about SimpleDMARC? excellent reporting tools, easy to setup What do you dislike about SimpleDMARC? should include spam checking and IP reputation tools too What problems is SimpleDMARC solving and how is that benefiting you? Phishing emails stopped immediately and reported to my email account
Bhavin S.
admin Mid-Market (51-1000 emp.)
My Experience with Simple DMARC: The Easy Way to Protect Your Domain
What do you like best about SimpleDMARC? The advantages of using Simple DMARC are numerous. It helps domain owners gain better control over their email domain's reputation, ensures email deliverability, and reduces the likelihood of email phishing attacks. It also provides detailed reporting and analysis of email traffic, enabling domain owners to detect and prevent email-based threats quickly. What do you dislike about SimpleDMARC? Some users may find the user interface of SimpleDMARC to be a bit overwhelming or complex, especially for those who are not familiar with email authentication protocols. What problems is SimpleDMARC solving and how is that benefiting you? Ensuring email deliverability: SimpleDMARC helps ensure email deliverability by making sure that legitimate emails are not marked as spam or blocked by email filters. This means that more of your emails will reach their intended recipients.
Yogesh P.
Small-Business (50 or fewer emp.)

Pricing

DMARCPal offers a free trial but keeps its pricing details private, while SimpleDMARC has transparent monthly and yearly plans but at a higher price point for single domains.
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Small
Contact for pricing, Free trial available
$99/month (1 domain)
Medium
Contact for pricing, Free trial available
Contact for pricing
Large
Contact for pricing, Free trial available
Contact for pricing
Enterprise
Contact for pricing
Contact for pricing

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    DMARCPal vs SimpleDMARC DMARC product review - Compare DMARC products - Suped