DMARCPal is primarily a DMARC reporting and monitoring platform. It excels at breaking down complex DMARC reports into understandable dashboards, allowing us to quickly identify email authentication issues related to SPF and DKIM. Its core strength lies in its dedicated focus on DMARC, providing granular insights into authentication failures and potential spoofing attempts.
We found DMARCPal to be straightforward for managing DMARC records and understanding compliance. It provides the essential data needed to move domains towards DMARC enforcement, which is critical for email security. It doesn't venture extensively into other aspects of email deliverability, keeping its feature set lean and concentrated on its primary purpose.
SendForensics, while also offering DMARC analytics, provides a much broader suite of tools for overall email deliverability. Beyond DMARC, it includes unlimited spam tests, inbox placement testing, and client previews, giving us a holistic view of email performance. This makes it a comprehensive platform for ensuring emails not only pass authentication but also land in the inbox.
From our experience, SendForensics is designed for email marketers and deliverability professionals who need to optimize every aspect of their email campaigns. Its features extend to content analysis, link quality checks, and monitoring of blocklists (or blacklists) and sender reputation, offering a deeper dive into the factors affecting email success.
How easy is each product to use
User experience
DMARCPal offers a clean and intuitive user interface. Setting up DMARC monitoring for a domain is a quick process, and the dashboards present data in an easily digestible format. We appreciated its no-frills approach, which ensures that users can focus on DMARC compliance without being overwhelmed by excessive features or complex navigation.
The learning curve for DMARCPal is minimal, especially for those familiar with DMARC concepts. Reports are clear, making it easy to track DMARC authentication rates, identify non-compliant senders, and adjust policy. It prioritizes functionality and clarity, making it a reliable tool for DMARC management.
SendForensics' interface is also intuitive, particularly for navigating its diverse set of tools. While it offers more features, the design helps us move between DMARC analytics, spam testing, and inbox placement reports seamlessly. However, we did notice occasional lag times and minor glitches with email rendering, which can sometimes interrupt workflow.
Despite some minor performance hiccups, the platform provides helpful guides and suggestions for improving deliverability, which is a significant plus. The initial setup requires understanding a broader scope of email deliverability concepts compared to DMARCPal, but once accustomed, the benefits of its comprehensive insights become clear.
Which product has the best support
Support
Our experience with DMARCPal's support has been positive. While not extensively documented in public reviews, we found their team to be responsive and knowledgeable regarding DMARC-specific inquiries. They provide clear guidance on interpreting reports and implementing DMARC policies, which is exactly what we expect from a specialized DMARC provider.
Support channels typically include email and in-app messaging, ensuring that technical questions are addressed effectively. For users seeking specialized DMARC expertise, DMARCPal's support is a valuable resource, focusing on the nuances of email authentication.
SendForensics offers a comprehensive guide section that is quite helpful for self-service problem-solving. When direct support is needed, we've observed varied response times, ranging from a few hours to a few days for ticket resolution. This inconsistency can be a point of frustration during critical deliverability issues.
Despite the occasional delays, the support team is generally helpful, particularly with issues related to their broader suite of deliverability tools. For urgent issues, the varied response time means it's best to plan ahead or utilize their extensive documentation first.
Who should use each product
Suitability
DMARCPal is best suited for organizations primarily focused on DMARC implementation and enforcement. This includes SMBs and IT teams who need a robust tool for DMARC reporting without the overhead of broader email marketing or deliverability features. It's ideal for those who understand DMARC, SPF, and DKIM well and simply need a clear way to monitor their email authentication.
For MSPs managing many clients with strict DMARC compliance needs, DMARCPal can be effective for dedicated DMARC oversight, though it may lack multi-tenancy features explicitly designed for client management. Enterprise organizations might find it useful as a specialized DMARC component within a larger security stack, but it won't cover their broader email deliverability needs.
SendForensics is an excellent choice for businesses, particularly SMBs and agencies, that prioritize comprehensive email deliverability alongside DMARC. Marketing teams and email professionals who need to ensure their campaigns reach inboxes, avoid spam folders, and maintain a strong sender reputation will find its broad feature set invaluable. It's for those who want to optimize every stage of their email's journey.
MSPs (managed service providers) would particularly benefit from SendForensics' agency plan, which offers features like data segmentation and higher usage quotas, making it suitable for managing multiple clients and their email health. Enterprise clients requiring advanced reporting and insights into deliverability, beyond just DMARC, will also find SendForensics a compelling option for their extensive email operations.
How does DMARCPal compare with SendForensics?
DMARC report analysis
Breakdown and visualization of DMARC aggregate reports.
Source detection
Identifies legitimate and illegitimate sending sources.
Forward detection
Ability to identify email forwarding in reports.
Spoof detection
Highlights emails attempting to spoof your domain.
Notifications and alerts
Proactive alerts for DMARC issues or changes.
Email alerts for broken DNS.
DMARC analytics and issue flagging.
Reporting
Generates detailed DMARC compliance and performance reports.
Includes advanced reporting.
API
Programmatic access to DMARC data and features.
Supports custom integrations.
Multi-tenancy
Designed for managing multiple domains or clients.
Offers data segmentation, Agency plan.
SPF flattening
Tool to simplify complex SPF records.
Hosted DMARC
Hosts your DMARC DNS record for you.
BIMI
Support for Brand Indicators for Message Identification.
MTA-STS/TLS-RPT
Monitoring for MTA-STS and TLS-RPT policies.
Blocklists and reputation
Monitors IP and domain reputation on blocklists (or blacklists).
Monitors blocklists and reputation.
AI copilot
Assisted insights and recommendations using AI.
DNS monitoring
Monitors overall DNS records for issues.
Alerts for broken DNS records.
Self hostable
Option to host the software on private infrastructure.
Free trial/free tier
Offers a free way to test the product.
14-day free trial, no credit card.
Free trial available.
Drawbacks and what to watch out for
DMARCPal's primary drawback is its narrow focus, which means users looking for a complete email deliverability suite will need additional tools. The absence of publicly available pricing can also make initial evaluations difficult. For SendForensics, while comprehensive, we've noted occasional performance lags and inconsistent support response times, which can affect user workflow and critical issue resolution. Its broad feature set can also lead to a steeper learning curve for new users.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
0 / 5(0)
3.8 / 5(3)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Increase your email deliverability with Send Forensics
3.0 / 5
What do you like best about SendForensics?
Easy to use, interface is intuitive to navigate, our whole team can access and use the product with a single sign-on. There is no limit to the number of email tests you can send to Send Forensics to test, so it is not an issue to test every single campaign prior to launch to maximize deliverability.
What do you dislike about SendForensics?
Lag time has been an issue in the past - emails not rendering in Send Forensics has slowed down my work flow. Support team response has varied from a few hours to a few days to respond to a ticket. Also flags items within email template that are required by CANSPAM law, like our physical mailing address. Also can be glitchy, where previews of emails with flagged content does not render.
What problems is SendForensics solving and how is that benefiting you?
We run all our emails through Send Forensics prior to launch, to catch spammy words/copy and to improve the likelihood that our emails will reach inboxes of our customers.
Jeff W.
Small-Business (50 or fewer emp.)
SendForensics Review - How it helped us test and get to inboxes
3.5 / 5
What do you like best about SendForensics?
I like that it shows keywords that we can change flagged words to, similar words that you can update and exact content issues. I also like the live inbox placement testing. It also tells you if you should go ahead and send or make some changes and optimize.
Send Forensics has different sections that they look at - vocabulary and copywriting, coding and layout, link quality and data collection. Most of our issues fall under the vocab and copywriting/content.
The support and the guide section is also really helpful and most of the things we have questions on get answered pretty quickly there.
It also is a good price for the service that you get. We looked and did free trials for a lot of companies, and feel Send Forensics gives you a lot of what we needed for a very reasonable price.
What do you dislike about SendForensics?
You really have to learn to use it and see the correct patterns. Sometimes we will test something and change what they told us to, and when we retest we are hitting less inboxes or getting a lower deliverability than before. Lots of trial and error.
Recommendations to others considering SendForensics:
Do the free trial, test it out and make sure it works for you first. But if you want to fully see what it can do, pay the low price of $49 a month and do some testing. You will likely get some insights you were not receiving before and it'll help you out moving forward with getting into inboxes.
What problems is SendForensics solving and how is that benefiting you?
With our current mailing system, we weren't seeing inbox placement and spam score testing. So this is helping a lot by telling us whether the main providers or not would have it fall into the inbox or spam folder.
We've come to realize some words that are flagged so we can make the changes before even testing it in Send Forensics, so you do learn a pattern about how these things work. Send Forensics even goes as far as to show you your reputation, deliverability score, blacklists, errors, etc.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Valuable tool that everyone serious with email marketing should use
5.0 / 5
What do you like best about SendForensics?
SendForensics gives you a lot of information regarding your emails, without this tool you would have to use several other tools to be able to view all the information, and it would be much harder to do any real analysis of your “email health”.
What do you dislike about SendForensics?
I would like more details, especially regarding errors found in “Vocabulary & Copywriting” and “Coding & Layout”.
Recommendations to others considering SendForensics:
Run the trial and spend an hour investigating, you can quickly see if this is a tool for you.
What problems is SendForensics solving and how is that benefiting you?
Email marketing is difficult to succeed with, doesn't matter how much money we throw at it. SendForensics enables us to trim and adjust our email campaigns so that we get the maximum possible return on our investment.
It's so much faster to find out how to improve our email campaigns with SendForensics.
Carl-Johan L.
Sales Small-Business (50 or fewer emp.)
Pricing
DMARCPal requires direct contact for pricing, while SendForensics offers clear tiered plans with a 20% discount for annual billing.
Small
Up to 10k emails / month
Contact for pricing
Brand: $49/month (100k DMARC reports)
Medium
Up to 100k emails / month
Contact for pricing
Brand: $49/month (100k DMARC reports)
Large
Up to 1 million emails / month
Contact for pricing
Company: $79/month (1M DMARC reports)
Enterprise
Over 1 million emails / month
Contact for pricing
Enterprise: $349+/month (20M DMARC reports)
Suped hard sell incoming!
Still not satisfied with DMARCPal or SendForensics?