DMARCPal focuses squarely on DMARC reporting, analysis, and compliance. Its core strength lies in helping us understand DMARC aggregated (RUA) and forensic (RUF) reports, providing clear insights into email authentication results.
We found DMARCPal's tools effective for debugging SPF, DKIM, and DMARC records. It helps pinpoint authentication failures and identify unauthorized sending sources, allowing for straightforward policy enforcement.
Everest offers a comprehensive email deliverability platform, with DMARC monitoring being one component among many. We use it for a broader view of email performance, encompassing inbox placement, reputation, and list validation.
While Everest includes DMARC reporting, its strength lies in integrating these insights with other deliverability metrics. It aims to provide a holistic perspective on email program health, rather than being solely a DMARC-focused solution.
How easy is each product to use
User experience
DMARCPal offers a clean, straightforward interface, which we appreciate for its dedicated focus. Navigating through DMARC reports and configuring settings feels intuitive, especially for those familiar with email authentication concepts.
The setup process is relatively simple, allowing us to quickly integrate our DMARC records and start receiving reports. It's designed for efficiency, avoiding unnecessary complexity and presenting data in an accessible format.
Everest presents a more feature-rich dashboard, which can be a double-edged sword. While it offers extensive customization for viewing various deliverability metrics, some users, including us, might find the navigation a bit overwhelming initially.
Setting up dashboards to monitor all deliverability metrics is a strong point, but getting to grips with all the different sections and tools can require a learning curve. The interface, while modern, could benefit from more streamlined pathways for quick data retrieval.
Which product has the best support
Support
Based on our experience, DMARCPal's support is generally responsive and knowledgeable, especially concerning DMARC-specific inquiries. While their user base might be smaller, this often translates to more personalized attention.
Since DMARCPal is so specialized, their support team is well-versed in the intricacies of email authentication protocols, making it easier to get precise answers for complex DMARC challenges.
Everest's support receives mixed reviews. While some users praise the responsiveness of their account managers and the helpfulness during onboarding, others express concerns about the consistency and depth of technical support, particularly after the Return Path acquisition.
We've observed that getting technical questions resolved can sometimes take longer, and the experience can vary depending on the complexity of the issue or the specific support representative. There's room for improvement in providing consistent, high-level technical assistance.
Who should use each product
Suitability
DMARCPal is ideal for SMBs and tech-savvy IT teams who need dedicated DMARC reporting and management without the overhead of a full deliverability suite. It's particularly well-suited for organizations starting their DMARC journey or those with specific DMARC compliance needs.
For MSPs, DMARCPal could be a valuable tool for managing DMARC for multiple clients if their primary focus is strictly on email authentication. However, it might not provide the broader deliverability insights some MSPs require for comprehensive client services.
Everest caters to a broader audience, from growing SMBs to large enterprises, especially those with significant email sending volumes and complex deliverability challenges. Its integrated platform makes it suitable for marketing teams that need to monitor inbox placement, reputation, and engagement alongside DMARC.
For MSPs and enterprise clients, Everest provides a robust, all-encompassing platform for managing deliverability across various campaigns and domains. While it can be expensive, the extensive feature set justifies the cost for organizations where email deliverability is a critical business function.
How does DMARCPal compare with Everest?
DMARC report analysis
Analysis of DMARC aggregate and forensic reports.
Source detection
Identify sending sources.
Forward detection
Detect email forwarding issues.
Spoof detection
Identify email spoofing attempts.
Notifications and alerts
Receive alerts for critical DMARC events or issues.
For broken DNS records.
For deliverability issues.
Reporting
Comprehensive data visualization and reporting.
API
Programmatic access for integration.
Not explicitly mentioned.
Multi-tenancy
Manage multiple domains or clients from one account.
Implied for IT teams.
Supports multiple users/domains.
SPF flattening
Tool to simplify SPF records.
Part of DMARC compliance tools.
Hosted DMARC
Manage DMARC records directly within the platform.
BIMI
Support for Brand Indicators for Message Identification.
Not a primary focus.
MTA-STS/TLS-RPT
Monitoring for MTA-STS and TLS-RPT.
Not a primary focus.
Blocklists and reputation
Monitoring against email blacklists and reputation.
Basic mention, not a core focus.
Comprehensive monitoring.
AI copilot
AI-powered assistance for DMARC management.
DNS monitoring
Monitor DNS records for health and changes.
Alerts for broken DNS records.
Implied by reputation monitoring.
Self hostable
Option to host the software on private infrastructure.
Free trial/free tier
Availability of a free version or trial period.
14-day free trial.
No free tier, paid plans start low.
Drawbacks and what to watch out for
DMARCPal lacks public reviews, making it harder to identify specific drawbacks, though its specialized focus might mean it misses broader deliverability insights. Everest, while powerful, has faced criticism regarding its sales practices and inconsistent support, along with a steep learning curve for new users. Some reviews also mention issues with seedlist testing accuracy for certain ISPs.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
0 / 5(0)
4.2 / 5(189)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest? The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail What do you dislike about Everest? Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice. Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now. Recommendations to others considering Everest: Find another supplier, these guys are sharks What problems is Everest solving and how is that benefiting you? Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest? Setting up Dashboards to monitor all deliverability metrics What do you dislike about Everest? Support is okay, but it could be lot better Navigational aids are not comparable to other industry-rated tools. Recommendations to others considering Everest: New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere. What problems is Everest solving and how is that benefiting you? Improving inbox placement Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest? Able to help in domain and IP blacklisted daily checking. Quick display the domain reputation status. After using Inbox placement service and domains/IP pools, feel their interface is nice and clear. What do you dislike about Everest? Does not provide the IP or domain score with ISP like Hotmail and Yahoo. Inbox percentage in accurate due to need send to all seed's ISP just able to get the score. Inbox percentage for Hotmail does not accurate. Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system. What problems is Everest solving and how is that benefiting you? None of the problem have been solving through this Everest. It just a inbox placement display system only. Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest? I like the accessibility to create dashboards and share across the org. What do you dislike about Everest? The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze What problems is Everest solving and how is that benefiting you? Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest? We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part. What do you dislike about Everest? We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch. Recommendations to others considering Everest: Prepare for a longer-than-estimated setup process. What problems is Everest solving and how is that benefiting you? Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
DMARCPal offers a tiered system with no public pricing, requiring a direct quote, whereas Everest has transparent monthly pricing for its entry-level plans based on email volume, escalating to custom pricing for larger scales.
0 / 5(0)
