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DMARCly vs Agari Brand Protection

Choose DMARCly for comprehensive features and transparent pricing, choose Agari Brand Protection for enterprise-grade brand security.
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Compare product functionality

Feature set

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DMARCly provides a robust suite of tools focused on DMARC compliance and reporting. We appreciate its detailed aggregate (RUA) and forensic (RUF) report processing, which gives us a deep dive into email authentication results. The platform excels in automatically detecting subdomains and identifying email vendors, simplifying the initial setup and ongoing monitoring process.
We found its SPF flattening capabilities to be particularly useful for domains with many sending sources, preventing the common '10-lookup limit' issue. Beyond core DMARC, it integrates features like BIMI (Brand Indicators for Message Identification) and MTA-STS/TLS-RPT monitoring, which are crucial for advanced email security and brand visibility.
Agari Brand Protection (now Fortra DMARC Protection) offers an advanced DMARC management solution that is part of a broader email security ecosystem. Its strength lies in its ability to protect brands from phishing and spoofing attacks by enforcing DMARC policies effectively. The platform often comes with more hands-on managed services, which can be a significant benefit for large enterprises with complex needs.
While it covers the essential DMARC reporting and enforcement, Agari's focus is heavily weighted towards threat intelligence and proactive defense against sophisticated attacks targeting brand reputation. This means features might be less about raw DMARC data presentation and more about actionable insights derived from a wider threat landscape, often requiring specialized expertise to fully leverage.
How easy is each product to use

User experience

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From our experience, DMARCly offers a relatively straightforward and intuitive user interface. The dashboards are well-organized, presenting DMARC compliance data, email sources, and authentication results in an easy-to-digest format. Setting up domains and configuring DMARC records feels manageable, even for those with intermediate technical knowledge.
The platform's logical flow guides users through the process of moving from a monitoring ('p=none') to an enforcement ('p=quarantine' or 'p=reject') policy. While robust, it maintains an approach that allows users to independently navigate and manage their DMARC posture, appealing to a self-service model.
Agari Brand Protection, being an enterprise-focused solution, tends to have a more complex and feature-rich interface that often requires a steeper learning curve. The setup and configuration can be involved, frequently necessitating professional services or close collaboration with their support team to fully implement and optimize.
While powerful, users accustomed to simpler DMARC tools might find the sheer depth of its brand protection features overwhelming without guidance. The platform's strength lies in its comprehensive capabilities rather than a simplified, quick-start experience, reflecting its target audience of large organizations with dedicated security teams.
Which product has the best support

Support

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DMARCly provides support primarily through email and live chat, with response times generally being quick and helpful for technical queries. We found their documentation to be quite thorough, addressing common issues and guiding users through various DMARC configurations. For most users, this level of support is more than adequate.
For enterprise-tier customers, the support might include more personalized assistance, but the core model remains largely self-service supported by responsive online channels. This approach works well for organizations that prefer to manage their own DMARC journey with readily available assistance.
Agari Brand Protection's support is typically tailored for enterprise clients, often involving dedicated account managers and professional services for onboarding and ongoing optimization. This can be highly beneficial for complex deployments where deep integration with existing security infrastructure is required.
However, as noted in some user feedback, the responsiveness can sometimes be slower for general policy curation questions. While the expertise is undoubtedly high, accessing that expertise might follow more formal enterprise-level processes compared to the instant chat support often found in other tools. This is a common trade-off for highly specialized enterprise solutions.
Who should use each product

Suitability

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DMARCly is highly suitable for small to medium-sized businesses (SMBs) and growing enterprises that require comprehensive DMARC monitoring and enforcement without excessive complexity or cost. Its intuitive interface makes it accessible to organizations with limited dedicated email security staff.
For managed service providers (MSPs) seeking a white-label solution or a tool to manage DMARC for multiple clients, DMARCly's domain group features and tiered plans offer flexibility. While it serves enterprise needs, its self-service nature means larger organizations must be comfortable with that operational model.
Agari Brand Protection is best suited for large enterprises and organizations that face sophisticated phishing, spoofing, and brand impersonation threats. Its integration into a broader security suite and focus on threat intelligence make it ideal for companies with substantial brand equity to protect and a need for advanced, often managed, security services.
While MSPs could potentially offer Agari as a premium service, its cost structure and operational model are generally geared towards direct enterprise engagements. Small to medium-sized businesses would likely find it over-engineered and cost-prohibitive for their specific DMARC management needs.

How does DMARCly compare with Agari Brand Protection?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

DMARCly, while feature-rich for DMARC, may sometimes lack the deeply integrated threat intelligence capabilities of broader enterprise security platforms. Its self-service model, while a strength for many, might require more hands-on management from the user's side. Agari Brand Protection, conversely, can be perceived as complex to configure without professional services, and some users have noted slower support response times for specific issues, making it less ideal for organizations seeking quick, independent DMARC implementation.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Descent Email Security
What do you like best about Fortra DMARC Protection? I am a new user of cloud email protection and I am extremely fond of the added security layer it offers to the users of office 365. Most amazing feature is the added notification whenever a suspicious mail is there. I have observed that the other folder segregation doesn't always work in the office 365 but here it works like magic. What do you dislike about Fortra DMARC Protection? The policies are a bit off to curate for an individual from a non tech background. And the support provided by the team are a little slow. Rest everything is up to the mark and I'll still continue to use it further. What problems is Fortra DMARC Protection solving and how is that benefiting you? It is enabling an added security layer to the emails with confidential content to make it a little better and secure for all the individuals within an organization.
Ritika D.
Senior Analyst Computer Software Enterprise (> 1000 emp.)

Pricing

DMARCly offers transparent, tiered monthly pricing, whereas Agari Brand Protection typically requires direct contact for a custom quote due to its enterprise focus.
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Small
$17.99/month (100k messages)
Contact for pricing
Medium
$17.99/month (100k messages)
Contact for pricing
Large
$69/month (1 million messages)
Contact for pricing
Enterprise
$199/month (5 million messages)
Contact for pricing

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Still not satisfied with DMARCly or Agari Brand Protection?
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions

    DMARCly vs Agari Brand Protection DMARC product review - Compare DMARC products - Suped