Is DMARCAnalyzer or Everest better for small businesses?

For small businesses primarily focused on DMARC compliance and email security, DMARCAnalyzer can be a more direct and cost-effective solution, especially with its free tools. Everest's comprehensive suite might be an overkill unless extensive deliverability optimization is needed from the outset.

Which product offers better support for DMARC record configuration?

DMARCAnalyzer specializes in DMARC and offers dedicated features like hosted DMARC and SPF flattening, providing more targeted support for DMARC record configuration and optimization. Everest covers DMARC within a broader deliverability context, but less specifically on these granular protocol management aspects.

Does Everest include blocklist monitoring?

Yes, Everest includes robust reputation monitoring features that cover blocklist (blacklist) status for your IPs and domains. This is a key component of its overall deliverability suite.

Can I get a free trial for DMARCAnalyzer or Everest?

Both DMARCAnalyzer and Everest offer free trials or free tiers. DMARCAnalyzer has a DMARC free trial, while Everest offers granular monthly pricing starting at lower volumes in its Elements tier, which can serve as a form of accessible entry.

Which product is more suitable for MSPs?

DMARCAnalyzer is highly suitable for MSPs due to its multi-tenancy capabilities and specialized focus on DMARC compliance across multiple client domains. Everest could also be used by MSPs for broader deliverability services, but DMARCAnalyzer's specific DMARC management features make it a strong choice for that particular need.

DMARCAnalyzer vs Everest

Choose DMARCAnalyzer for dedicated DMARC management, choose Everest for comprehensive deliverability insights.

0 / 5(0)

Compare to Suped

4.2 / 5(189)

Compare to Suped

Compare product functionality

Feature set

DMARCAnalyzer, now part of Mimecast, offers a focused suite for DMARC implementation and monitoring. We found its core strength in generating clear DMARC reports, providing visibility into email authentication, and simplifying complex DNS record management.

It's particularly strong in helping to achieve DMARC compliance with features like SPF flattening, hosted DMARC, and support for BIMI and MTA-STS, which are crucial for a robust email security posture. If your primary goal is to tighten email security and get to a DMARC enforcement policy, this tool is well-equipped for that journey.

Everest, by Validity, is a comprehensive email success platform that extends far beyond just DMARC. While it certainly covers DMARC reporting as part of its reputation monitoring, its broader feature set includes inbox placement testing, email validation, design testing, and engagement analytics. We perceive it as a full-spectrum deliverability suite.

The platform focuses on ensuring emails actually reach the inbox and are engaged with. Its tools for monitoring reputation, identifying blocklist (blacklist) issues, and providing insights into overall email program performance are quite extensive. However, specific DMARC protocol management features like SPF flattening or MTA-STS are not its primary focus.

How easy is each product to use

User experience

From our experience, DMARCAnalyzer provides a straightforward and intuitive interface, especially for users primarily focused on DMARC. The dashboards are designed to quickly show authentication rates, threat intelligence, and compliance status.

Navigating through reports and setting up DNS records is logical. It avoids unnecessary complexity, making it accessible even for those who are not deep DMARC experts but need to manage their domain's email authentication effectively.

Everest's user experience can be a bit more overwhelming at first glance due to the sheer breadth of its features. It offers extensive customization for dashboards, which is powerful, but can also lead to a steeper learning curve for new users.

Once configured, however, we found that the platform's ability to aggregate multiple data sources into cohesive visualizations is impressive. While some users might find its navigation less intuitive than dedicated DMARC tools, its depth of insight into overall deliverability makes the investment in learning worthwhile.

Which product has the best support

Support

DMARCAnalyzer's support, backed by Mimecast, generally provides reliable assistance. We've found their team to be knowledgeable, particularly with DMARC best practices and technical implementation. They offer resources and guidance to help users navigate complex DMARC deployments.

However, direct, personalized account management might be more tiered based on subscription levels. For the typical DMARC-focused user, the support documentation and available help channels are usually sufficient to resolve most issues.

Everest's support receives mixed feedback. Many users praise the responsiveness and diligence of their account managers, especially during setup and for higher-tier plans. Some reviewers highlight a positive experience with their customer success team, particularly for those based in specific regions.

Conversely, some users have reported challenges with technical support clarity and issues that took longer to resolve. The general sentiment suggests that while personalized support can be excellent, frontline technical support might have room for improvement, and onboarding experiences can vary.

Who should use each product

Suitability

DMARCAnalyzer is best suited for organizations primarily focused on achieving DMARC compliance and enhancing email security. Its specialized DMARC reporting and management features make it ideal for security teams, IT departments, and email administrators whose main objective is to protect their domain from spoofing and phishing.

For Managed Service Providers (MSPs), it offers robust multi-tenancy capabilities, allowing them to manage DMARC for multiple clients efficiently. It scales well for enterprise clients who need rigorous email authentication, and Small to Medium Businesses (SMBs) can leverage its free tools and clear interface to get started with DMARC without excessive complexity.

Everest is geared towards email marketing and deliverability teams, particularly in larger organizations and enterprises, who need a comprehensive view of their entire email program's performance. It's excellent for those who need to optimize inbox placement, monitor sender reputation, and analyze engagement metrics across various campaigns.

While it can serve enterprises with extensive email programs, SMBs might find its full feature set and pricing more than they need if their primary concern is only DMARC. For MSPs, it could be valuable for offering full-suite deliverability services, but its multi-tenancy capabilities might be more focused on managing campaigns rather than pure DMARC domain management for diverse clients.

How does DMARCAnalyzer compare with Everest?

DMARC report analysis

Aggregates and visualizes DMARC reports (RUA and RUF)

Source detection

Identifies legitimate and illegitimate sending sources

Forward detection

Helps distinguish legitimate email forwarding from spoofing

Spoof detection

Detects and helps mitigate email impersonation attempts

Notifications and alerts

Sends alerts for DMARC policy changes, anomalies, or threats

Reporting

Provides detailed and customizable reports on email performance

API

Offers an API for integrating data with other systems

Multi-tenancy

Allows management of multiple domains or clients from a single account

SPF flattening

Helps overcome the 10-lookup SPF limit for complex domains

Not a primary feature focus

Hosted DMARC

Managed DMARC record hosting and policy management

Not offered as a dedicated service

BIMI

Supports Brand Indicators for Message Identification (BIMI)

Not a core DMARC protocol management feature

MTA-STS/TLS-RPT

Monitoring and reporting for secure email transport protocols

Not a primary feature focus

Blocklists and reputation

Monitors IP/domain blacklists (blocklists) and sender reputation

AI copilot

AI-powered assistant for insights and task automation

Not explicitly advertised

DNS monitoring

Monitors various DNS records for compliance and issues

Focuses less on general DNS monitoring outside DMARC

Self hostable

Option to host the software on your own infrastructure

Free trial/free tier

Offers a free trial period or a permanently free service tier

Drawbacks and what to watch out for

DMARCAnalyzer, while highly specialized, lacks detailed public reviews, making it harder to gauge user satisfaction directly. Its reliance on Mimecast integration might also introduce complexities for non-Mimecast users. Everest, conversely, offers a broad suite but can be complex and expensive, with some users reporting difficulties with its setup, specific ISP performance, and customer support responsiveness for technical issues or during renewal processes.

We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.

0 / 5(0)

4.2 / 5(189)

No G2 reviews

G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.

Shady sales practice shoot down ok software - don't use these guys

0.5 / 5

What do you like best about Everest? The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail What do you dislike about Everest? Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice. Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now. Recommendations to others considering Everest: Find another supplier, these guys are sharks What problems is Everest solving and how is that benefiting you? Helped delivery to MS-based email

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Good for Beginners in Deliverability...Could be Better for Pros

2.0 / 5

What do you like best about Everest? Setting up Dashboards to monitor all deliverability metrics What do you dislike about Everest? Support is okay, but it could be lot better Navigational aids are not comparable to other industry-rated tools. Recommendations to others considering Everest: New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere. What problems is Everest solving and how is that benefiting you? Improving inbox placement Lowering spam complaints

Bryan P.

Email, SMS Marketing Director Small-Business (50 or fewer emp.)

Review after using more than 2 months

2.5 / 5

What do you like best about Everest? Able to help in domain and IP blacklisted daily checking. Quick display the domain reputation status. After using Inbox placement service and domains/IP pools, feel their interface is nice and clear. What do you dislike about Everest? Does not provide the IP or domain score with ISP like Hotmail and Yahoo. Inbox percentage in accurate due to need send to all seed's ISP just able to get the score. Inbox percentage for Hotmail does not accurate. Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system. What problems is Everest solving and how is that benefiting you? None of the problem have been solving through this Everest. It just a inbox placement display system only. Easily noticed on domain blacklisted only. Other than this are nothing.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues

2.5 / 5

What do you like best about Everest? I like the accessibility to create dashboards and share across the org. What do you dislike about Everest? The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze What problems is Everest solving and how is that benefiting you? Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

So far not so good

3.0 / 5

What do you like best about Everest? We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part. What do you dislike about Everest? We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch. Recommendations to others considering Everest: Prepare for a longer-than-estimated setup process. What problems is Everest solving and how is that benefiting you? Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

Pricing

DMARCAnalyzer requires a quote, suggesting customized pricing, whereas Everest offers transparent tiered pricing for smaller volumes but also requires quotes for larger plans.

Small

Up to 10k emails / month

Contact for pricing

$40/month

Medium

Up to 100k emails / month

Contact for pricing

$900/month

Large

Up to 1 million emails / month

Contact for pricing

Enterprise