Summary
To display a BIMI logo in Yahoo Mail, you must meet several requirements. Strong DMARC enforcement (p=quarantine or p=reject) is essential, along with a valid Verified Mark Certificate (VMC) to prove logo ownership. A positive sender reputation, based on consistent sending practices, high engagement, and low spam complaints, is also critical. Yahoo considers historical performance, infrastructure setup, and has less transparent reputation criteria. Technical requirements for DNS records and logo formatting must be followed, and VMC must be from an approved Certificate Authority. Consistent monitoring and proactive adjustments are needed to maintain BIMI.
Key findings
- DMARC Enforcement: Strong DMARC enforcement (p=quarantine or p=reject) is a primary requirement.
- Valid VMC: A valid Verified Mark Certificate (VMC) is required for logo ownership verification.
- Good Sender Reputation: A positive sender reputation is crucial, based on engagement, spam complaints, and consistency.
- Yahoo's Specific Criteria: Yahoo uses additional and less transparent reputation criteria.
- Technical Compliance: Technical standards for DNS records, logo format, and VMC certification must be met.
Key considerations
- Implement Strict DMARC: Ensure your DMARC policy is set to 'quarantine' or 'reject'.
- Acquire a VMC: Obtain a valid VMC from an approved certification authority.
- Monitor Sender Reputation: Continuously monitor your sender reputation and improve email practices.
- Optimize Engagement: Enhance email engagement through relevant content and targeted campaigns.
- Maintain Consistency: Avoid sudden changes in sending volume or practices.
- Check Technical Settings: Verify that DNS records and logo formats meet BIMI technical standards.
- Contact Yahoo Support: Engage with Yahoo support for insights and troubleshooting.
What email marketers say
11 marketer opinions
To display a BIMI logo in Yahoo Mail, several key requirements must be met. These include strong DMARC enforcement (p=quarantine or p=reject), a valid Verified Mark Certificate (VMC) to prove logo ownership, and a good sender reputation based on factors like consistent sending volume, positive engagement metrics, and low spam complaints. Yahoo also considers historical performance, sending infrastructure setup, and may have stricter, less transparent reputation requirements than other providers. Direct contact with Yahoo's postmaster may provide insights into specific issues.
Key opinions
- DMARC Enforcement: Yahoo requires strong DMARC enforcement (p=quarantine or p=reject) for BIMI logo display.
- Valid VMC: A Verified Mark Certificate (VMC) is necessary to prove logo ownership.
- Sender Reputation: A good sender reputation, based on factors like engagement metrics and low spam complaints, is crucial.
- Consistent Sending: Consistent email volume and sending practices are important for maintaining a good sender reputation with Yahoo.
- Yahoo Specifics: Yahoo may have stricter and less transparent reputation requirements than other providers.
Key considerations
- DMARC Configuration: Ensure DMARC is properly configured with a policy of at least 'quarantine' or 'reject'.
- VMC Acquisition: Obtain a valid VMC from an authorized certification authority.
- Reputation Monitoring: Regularly monitor your sender reputation and improve email authentication methods.
- Engagement Metrics: Focus on improving email engagement metrics, such as open rates and click-through rates.
- Volume Management: Avoid sudden spikes in email volume that could negatively impact your sender reputation.
- Direct Contact: Consider contacting Yahoo's postmaster for specific deliverability issues and advice.
Marketer view
Marketer from Email Geeks directs users to senders.yahooinc.com/bimi for requirements and support options and suggests to write in early to get help.
10 Feb 2024 - Email Geeks
Marketer view
Email marketer from Reddit emphasizes that Yahoo Mail checks the sender's domain reputation rigorously. If a domain is relatively new or has a history of low engagement, the BIMI logo might not display, even with correct DMARC and VMC setup.
26 Dec 2023 - Reddit
What the experts say
2 expert opinions
To display a BIMI logo on Yahoo, both experts emphasize strong DMARC enforcement (preferably p=quarantine or p=reject), a valid VMC to verify logo ownership, and good sender reputation. Consistent sending history and ongoing maintenance are also critical. Additionally, the certificate authority issuing the VMC must be approved by Yahoo.
Key opinions
- Strong DMARC: DMARC enforcement at p=quarantine or p=reject is crucial.
- Valid VMC: A Verified Mark Certificate is required to prove logo ownership.
- Sender Reputation: A consistently good sending history and overall reputation are important.
- Approved CA: The VMC must be issued by a certificate authority approved by Yahoo.
Key considerations
- DMARC Setup: Properly configure DMARC with a strong enforcement policy.
- VMC Acquisition: Obtain a VMC from an approved certificate authority.
- Reputation Management: Continuously monitor and maintain your sender reputation through consistent sending practices and good email hygiene.
- Ongoing Effort: Achieving and maintaining BIMI logo display requires continuous effort and maintenance.
Expert view
Expert from Spam Resource, John Levine, responds that BIMI requires DMARC, and a VMC is needed to display your logo at participating mail providers, including Yahoo. DMARC policy of p=reject is recommended. Also mentions that Yahoo requires the certificate authority to be one of the approved ones.
3 Aug 2023 - Spam Resource
Expert view
Expert from Word to the Wise, Laura Atkins, explains that for Yahoo to display your BIMI logo, you must have strong DMARC enforcement (p=quarantine or p=reject is preferred), a valid VMC that verifies logo ownership, and a consistent sending history. Also, a very good reputation is required and this requires ongoing effort and maintenance.
6 Jan 2025 - Word to the Wise
What the documentation says
4 technical articles
The documentation consistently outlines several key requirements for displaying a BIMI logo on Yahoo Mail: DMARC authentication (at least p=quarantine), a valid Verified Mark Certificate (VMC) to verify logo ownership, and a positive sending reputation. Technical requirements for DNS record setup and SVG logo formatting are also important, along with ongoing monitoring of DMARC reports. The VMC must be issued by an authorized certification authority.
Key findings
- DMARC Requirement: Yahoo requires DMARC authentication with a policy of at least 'p=quarantine'.
- VMC Mandatory: A valid Verified Mark Certificate (VMC) is mandatory for BIMI implementation on Yahoo.
- Logo Ownership Verification: The VMC verifies the organization's ownership of the logo.
- Technical Standards: Adherence to specific technical standards for DNS records and SVG logo format is crucial.
- Approved CA: The VMC must be issued by an authorized certification authority.
Key considerations
- DMARC Implementation: Properly implement DMARC and configure the DNS record with a policy of at least 'p=quarantine'.
- VMC Acquisition Process: Understand and follow the process for acquiring and implementing a VMC.
- Technical Compliance: Ensure the SVG logo format and DNS record setup meet BIMI specifications.
- Reputation Maintenance: Maintain a positive sending reputation to meet Yahoo's requirements.
- DMARC Report Monitoring: Regularly monitor DMARC reports to identify and address any authentication issues.
Technical article
Documentation from BIMI Group explains that Yahoo, like other participating providers, requires DMARC to be implemented, ideally at p=quarantine or p=reject. Additionally, Yahoo requires a VMC to validate logo ownership. They specify that the VMC must be issued by an authorized certification authority.
17 Jul 2023 - BIMI Group
Technical article
Documentation from Yahoo Mail Sender Services specifies that to display a BIMI logo, senders must authenticate their emails with DMARC (at a policy of at least 'p=quarantine'), have a valid VMC (Verified Mark Certificate) associated with their logo, and maintain a positive sending reputation. They also outline specific technical requirements for the DNS record setup.
17 Aug 2023 - Yahoo Mail Sender Services
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