Summary
The overwhelming consensus is that yes, there is room for another email deliverability blog, provided it offers a unique angle, valuable content, and stays current. The space is crowded, but continuous changes in technology, authentication, and platform-specific guidelines, combined with the opportunity for personal experience-based insights, make it a viable endeavor. Niche focus, audience targeting, different content formats and strong branding are suggested strategies for success.
Key findings
- Uniqueness is Key: Offering a unique perspective, insight, or approach is vital for success.
- Niche Down: Focusing on a specific niche (e.g., transactional email, authentication, specific platform) is recommended.
- Evolving Landscape: The email deliverability landscape is constantly changing, requiring continuous updates and insights.
- Personal Experience Matters: Sharing personal experiences and solutions adds a unique and valuable dimension.
- Content Variety: Using different content formats (video, infographics, podcasts) can help stand out.
- Authoritative view: Cutting through the noise by providing an authoritative voice and giving unique value can help give readers the required information.
Key considerations
- Target Audience: Identifying a specific, underserved audience is crucial.
- Time Commitment: Maintaining a blog requires a significant time investment, especially staying current.
- Technical Depth: Understanding technical aspects (authentication, protocols) is important for comprehensive coverage.
- Market Saturation: The space is competitive, so differentiation is essential.
- Provide Value: Do not regurgitate information.
What email marketers say
11 marketer opinions
The consensus is that while numerous email deliverability resources exist, room remains for new blogs offering unique perspectives, niche focuses, and practical advice. Key success factors include providing unique insights, targeting underserved audiences, presenting information in varied formats, staying current with industry changes, building a personal brand, and offering tangible value based on personal experience.
Key opinions
- Unique Perspective: A blog needs to offer unique insights or a different perspective to stand out from existing resources.
- Niche Focus: Narrowing the focus to a specific aspect of email deliverability or a particular industry can attract a targeted audience.
- Personal Experience: Sharing personal experiences and solutions to problems provides a unique and valuable perspective.
- Content Format Variety: Creating content in various formats like video, infographics, and podcasts can help differentiate a blog.
- Staying Current: Keeping up-to-date with the latest industry trends and algorithm changes is crucial for providing relevant information.
- Personal Branding: Building a personal brand around the blog can foster a loyal following.
- Provide unique value: Blogs need to offer unique value that is not regurgitated.
Key considerations
- Target Audience: Identifying a specific, underserved audience is essential for success.
- Time Commitment: Starting a blog requires a significant time commitment, especially when balancing other responsibilities.
- Content Planning: Careful planning is needed to ensure a consistent stream of valuable and unique content.
- Market Saturation: While opportunities exist, the email deliverability niche has existing and potentially saturated content. You will need to cut through the noise.
Marketer view
Marketer from Email Geeks shares that if people read it and benefit that’s awesome. If it’s just him, writing is a good way to learn something at a deeper level.
30 Oct 2022 - Email Geeks
Marketer view
Marketer from Email Geeks mentions he will start a blog and YouTube channel to write about encountered problems and their solutions. The blog will serve as a personal note-taking system, with the bonus of helping others. He anticipates launching the blog within a few weeks and also acknowledges the difficulty of starting side projects and the challenge of having enough content to write.
8 Sep 2023 - Email Geeks
What the experts say
2 expert opinions
Experts agree that the increasing complexity of email authentication and the constantly evolving deliverability landscape create opportunities for new blogs. A focus on demystifying technical aspects and staying current with industry changes is key.
Key opinions
- Authentication Focus: A blog specializing in explaining and simplifying email authentication (SPF, DKIM, DMARC) would be valuable due to its increasing complexity.
- Staying Updated: A blog dedicated to keeping up with deliverability rules and technologies (like BIMI) would be beneficial due to the constantly changing landscape.
Key considerations
- Technical Expertise: Successfully demystifying email authentication requires strong technical understanding.
- Time Investment: Keeping up with the constant changes in deliverability requires a significant time investment.
Expert view
Expert from Word to the Wise shares that given the continuous changes in deliverability rules and technologies (like BIMI), a blog dedicated to keeping up with these updates and explaining their impact on email marketers would be beneficial. If blogs can remain on top of this then there is plenty of scope.
10 Jun 2023 - Word to the Wise
Expert view
Expert from Word to the Wise explains that with the increasing complexity of email authentication (SPF, DKIM, DMARC), a blog focusing on demystifying these technical aspects and providing practical implementation advice would be valuable. She provides her view that with authentication getting more complex, a blog could provide great insight and help in this area.
9 Feb 2025 - Word to the Wise
What the documentation says
5 technical articles
Official documentation sources suggest that while many resources exist, the ever-changing landscape of email deliverability and the specific viewpoints of different platforms create space for new blogs. These blogs should focus on niche areas, platform-specific guidelines, and fundamental email protocols.
Key findings
- Evolving Landscape: Email deliverability is a constantly changing landscape, creating a continuous need for updated information and perspectives.
- Niche Opportunities: Focusing on specific niches within deliverability (e.g., transactional email, international sending) can attract a targeted audience.
- Platform Guidelines: Understanding and explaining platform-specific (e.g., Gmail, Microsoft) guidelines are crucial for ensuring deliverability.
- Fundamentals Matter: A deep understanding of fundamental email protocols (SMTP) is essential.
Key considerations
- Staying Updated: Maintaining current knowledge of platform-specific rules and deliverability best practices requires constant monitoring.
- Technical Depth: Effectively explaining technical aspects of email requires a strong technical background.
Technical article
Documentation from Microsoft shares that volume and sender reputation are key components of deliverability, understanding how to manage them from their viewpoint would always be beneficial. If people are sending emails through Microsoft's systems, getting their viewpoint is always useful.
11 Jul 2022 - Microsoft
Technical article
Documentation from SparkPost shares that while many resources exist, a new blog could focus on a specific niche within deliverability, such as transactional email or international sending best practices. Focus on a particular part of deliverability that is relevant.
16 Aug 2022 - SparkPost
How can I accurately test and measure email deliverability and sender reputation?
How can I improve content discoverability on my deliverability blog?
How can I present responsible email practices in a visually interesting way for a new email marketing audience?
What are the best resources for learning about email deliverability?
What are the best resources for learning about email deliverability?
What are the best resources for learning about email deliverability?
