Summary
Improving content discoverability for a deliverability blog requires a comprehensive approach. Key elements include optimizing site structure and utilizing schema markup for better search engine understanding, employing analytics for performance tracking, and identifying content gaps. It's also essential to conduct thorough keyword research, promote content across multiple channels including social media and email, build high-quality backlinks, encourage social sharing, and repurpose content into various formats. Crafting compelling headlines and injecting a unique voice can enhance user engagement. Consider also redesigning the layout of your blog.
Key findings
- SEO Foundations: Optimize site structure, use schema markup, and conduct keyword research for improved search engine visibility.
- Content Strategy: Identify and fill content gaps, repurpose content formats, and update older blog posts.
- Promotion & Engagement: Promote content across various channels, encourage social sharing, and craft compelling headlines to enhance engagement.
- User Experience: Redesign and reconfigure the blog to improve usability, injection your unique voice into the content.
- Analytics & Monitoring: Use analytics tools to monitor performance and identify areas for improvement.
Key considerations
- Resource Allocation: Allocate resources effectively for SEO, content creation, promotion, and analytics.
- Audience Targeting: Ensure content aligns with the target audience's needs and interests.
- Channel Optimization: Optimize promotion efforts for the most effective channels.
- Maintenance & Updates: Maintain a consistent content creation schedule and regularly update existing content.
- Competitive Analysis: Stay informed about competitors' strategies and identify opportunities to differentiate your content.
What email marketers say
8 marketer opinions
Improving content discoverability for a deliverability blog involves a multi-faceted approach. Key strategies include promoting content across various channels like social media, email, and paid advertising, along with building relationships with influencers. Building high-quality backlinks and conducting thorough keyword research are crucial for search engine optimization. Internal linking enhances site structure and user experience, while encouraging social sharing amplifies visibility. Repurposing content into different formats broadens audience reach, and crafting compelling headlines increases click-through rates. A well-defined content distribution strategy ensures reaching the target audience.
Key opinions
- Promotion: Utilize diverse channels (social media, email, paid ads) to actively promote blog content.
- SEO: Build backlinks and conduct keyword research for improved search engine rankings.
- Engagement: Craft compelling headlines and encourage social sharing to increase user engagement.
- Content Strategy: Repurpose content into various formats to reach a wider audience.
- Internal Linking: Improves website structure by internally linking related pages.
Key considerations
- Resource Allocation: Consider the time and resources required for effective content promotion and backlink building.
- Keyword Relevance: Ensure keyword research aligns with the target audience and the blog's specific niche.
- Content Quality: Prioritize high-quality, informative content that provides value to the reader.
- Channel Selection: Carefully select the most effective content distribution channels for your target audience.
- Headline Testing: Experiment with different headline styles to optimize click-through rates.
Marketer view
Email marketer from Digital Marketing Q&A states that repurposing your content into different formats, such as videos, infographics, or podcasts, can help you reach a wider audience. He suggests adapting your blog posts into engaging video tutorials or informative infographics.
4 Apr 2022 - Digital Marketing Q&A
Marketer view
Email marketer from Webmaster Forum shares that encouraging readers to share your content on social media can significantly increase its visibility. He recommends adding social sharing buttons to your blog posts and actively promoting your content on social media platforms.
25 Feb 2022 - Webmaster Forum
What the experts say
3 expert opinions
Improving content discoverability on a deliverability blog involves several strategies. Relaunching a blog with a new configuration can improve content findability by mitigating the limitations of a linear blog format. Injecting a unique voice and personality enhances engagement and memorability, encouraging sharing. Repurposing old content through updates, rewrites, or refreshes can drive more traffic to existing posts.
Key opinions
- Blog Relaunch: Redesigning a blog's configuration can improve content findability.
- Unique Voice: Injecting personality into content increases engagement and memorability.
- Content Repurposing: Updating and refreshing old content drives more traffic.
Key considerations
- Configuration Changes: Consider the effort and resources required for a blog relaunch.
- Authenticity: Ensure the unique voice aligns with the target audience and blog's brand.
- Content Audit: Regularly audit old content to identify repurposing opportunities.
Expert view
Expert from Word to the Wise responds that repurposing old blog content is a great way to get more traffic from older blog posts. Ways to do this include updating, rewriting or refreshing content to provide new insight.
13 Oct 2023 - Word to the Wise
Expert view
Expert from Word to the Wise explains that injecting your unique voice and personality into your blog posts can make your content more engaging and memorable. Readers are more likely to share content that resonates with them on a personal level.
24 Feb 2024 - Word to the Wise
What the documentation says
5 technical articles
To improve content discoverability, it is crucial to have a clear and logical site structure that search engine crawlers can understand. Implementing structured data markup helps search engines interpret content, potentially improving rankings. Utilizing analytics tools like Google Analytics allows for performance tracking and identification of areas for improvement. Identifying content gaps in your niche and creating content to fill them can attract organic traffic. Bing Webmaster Tools can be used to research untapped keywords to optimise content for the Bing search engine.
Key findings
- Site Structure: A clear site structure improves crawlability and indexing.
- Structured Data: Schema markup helps search engines understand content.
- Analytics Tracking: Google Analytics provides insights for performance improvements.
- Content Gaps: Identifying and filling content gaps attracts organic traffic.
- Keyword Research: Bing Webmaster Tools helps find untapped keywords.
Key considerations
- Site Architecture: Carefully plan site architecture for optimal navigation.
- Schema Implementation: Use appropriate schema types for different content.
- Data Analysis: Regularly analyze data from Google Analytics to identify trends and areas for improvement.
- Competitive Research: Use keyword research tools to analyze competitors' content strategies.
- Bing Optimization: Optimize your content for the Bing search engine
Technical article
Email marketer from Bing Webmaster Tools explains how to use their keyword research tool to find untapped keywords and optimize your content for the bing search engine.
18 Sep 2022 - Bing Webmaster Tools
Technical article
Documentation from Google Analytics shares that tracking your blog's performance using analytics tools like Google Analytics is important. Analyze your website traffic, user behavior, and conversion rates to identify areas for improvement.
2 Jun 2022 - Google Analytics
How can a cybersecurity company safely send malicious files to clients for testing purposes without being blocked?
How can I accurately test and measure email deliverability and sender reputation?
How can I improve my email and domain reputation and overall deliverability?
How can I prevent cold emails from harming my domain reputation?
How should I combine SPF records and what domain should I use with SendinBlue?
Is there room for another email deliverability blog?
What are best practices for surveying cancelled customers via email to protect sender reputation?
What are the best resources for learning about email deliverability?
What are the best resources for learning about email deliverability?
What are the best resources for learning about email deliverability?
