Summary
Experts and email marketers generally agree that while the industry is moving toward stricter email authentication, including DMARC, there is no official announcement from Google or Yahoo mandating p=quarantine or p=reject policies by 2025. Documentation from Google, DMARC.org, Microsoft, RFC Editor and SendGrid explains DMARC policies and implementation but doesn't cite specific deadlines from Google or Yahoo in 2025. Stronger authentication is encouraged and the industry advises to monitor for future policy changes from these providers.
Key findings
- No Mandate: No confirmed mandate from Google or Yahoo to require DMARC p=quarantine or p=reject by 2025.
- Strong Trend: The industry is trending towards stricter email authentication policies.
- Preference for Stronger Policies: There is a general preference for DMARC policies stronger than p=none.
- DMARC Implementation: DMARC implementation impacts mail delivery and is important for protecting a sending domain.
Key considerations
- Monitoring Changes: Monitor official communication channels for policy updates from mailbox providers.
- Best Practices: Implement email authentication best practices, including DMARC.
- Future Rules: Email authentication is evolving, consider future rules and requirements.
- Deliverability: Continue to implement DMARC to improve the deliverability of your mail.
What email marketers say
12 marketer opinions
While the email marketing industry is seeing a clear trend towards stricter email authentication requirements from major mailbox providers like Yahoo and Google, there is no definitive confirmation or official announcement mandating DMARC p=quarantine or p=reject policies by 2025. Email marketers are encouraged to adopt strong authentication practices and to closely monitor official communication channels for updates from these providers.
Key opinions
- No Mandate Yet: There is no confirmed mandate from Yahoo or Google to require DMARC p=quarantine or p=reject by 2025.
- Trend Towards Stricter Policies: Major mailbox providers are moving towards stricter email authentication and sender requirements.
- Stronger Than p=none Preferred: Anecdotal evidence suggests that mailbox providers prefer DMARC policies stronger than p=none to resolve issues.
- Increased Authentication: Providers are pushing for increased authentication, indicating a move toward stricter requirements.
Key considerations
- DMARC Implementation: DMARC implementation remains important to maintain and increase email deliverability.
- Monitor Official Channels: Email marketers should monitor official communication channels for updates from mailbox providers.
- Industry Best Practices: Aligning with email authentication industry best practices is recommended.
- Email Authentication: Email authentication is an evolving process that needs close monitoring to maintain inbox placement.
Marketer view
Email marketer from Reddit's /r/emailmarketing forum shares their view that while major providers are pushing for increased authentication, there's no official announcement about requiring p=quarantine or p=reject in 2025. They suggest monitoring official communication channels.
21 Apr 2024 - Reddit
Marketer view
Email marketer from Email on Acid discusses that while DMARC implementation is important, they do not mention any confirmed plans by Google or Yahoo to enforce a p=quarantine or p=reject policy by 2025.
20 Feb 2025 - Email on Acid
What the experts say
4 expert opinions
Experts indicate that while there is a strong industry trend and desire from representatives at Yahoo and Google to move towards stricter DMARC policies, including p=quarantine or p=reject, there is currently no official announcement or formal requirement mandating these policies by 2025. Staying informed on industry changes is recommended.
Key opinions
- No Official Mandate: No official announcement from Google or Yahoo requiring p=quarantine or p=reject by 2025.
- Strong Supposition: Moving to p=quarantine or p=reject is currently a logical supposition, and a strong one.
- Desire for p=reject: Representatives from Yahoo and Google have expressed a desire to move towards p=reject, which is why p=none is being required.
- Trend is Stricter: The overall trend is towards stricter DMARC policies.
Key considerations
- Stay Informed: Advised to keep up-to-date with industry changes.
- DMARC Impact: DMARC impacts mail delivery and is important to implement.
Expert view
Expert from Email Geeks clarifies that while it is not a formal requirement, representatives from Yahoo and Google have expressed a desire to move towards p=reject, which is why p=none is being required.
7 Jul 2023 - Email Geeks
Expert view
Expert from Email Geeks indicates that the move to p=quarantine or p=reject is currently a logical supposition, but a strong one.
25 Oct 2023 - Email Geeks
What the documentation says
5 technical articles
Official DMARC documentation from Google, DMARC.org, Microsoft, RFC Editor and SendGrid explains DMARC policies, implementation and standards. But it doesn't mention that Google or Yahoo will enforce stricter DMARC policies or a deadline by 2025. This suggests that at this time of writing the documentation there is no enforcement in place.
Key findings
- DMARC policy explanation: DMARC policies dictate how receiving mail servers should handle emails that fail DMARC checks (p=none, p=quarantine, p=reject).
- Implementation is a journey: DMARC implementation is a journey, starting with p=none and gradually moving to p=quarantine or p=reject.
- Does not mention Google or Yahoo enforcing strict DMARC policies by 2025: All documentation sources do not cite that Google or Yahoo will enforce stricter DMARC policies by 2025.
Key considerations
- Follow documentation recommendations: Follow the documentation and implement and test a DMARC solution.
- The email landscape is always evolving: The email landscape and policies may change, always monitor for updates.
Technical article
Documentation from RFC Editor describes the technical standards for DMARC. This does not mention Google or Yahoo enforcing strict DMARC policies by 2025.
24 Jun 2023 - RFC Editor
Technical article
Documentation from Microsoft outlines the importance of DMARC authentication for email security but doesn't mention if Google or Yahoo will enforce stricter DMARC policies by 2025.
19 Sep 2024 - Microsoft Documentation
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