Using Stripe for sending emails generally shouldn't negatively impact deliverability, as Stripe uses Amazon SES and manages authentication (SPF, DKIM, DMARC) and reputation. However, several factors can influence this, including your DMARC policy, Stripe's shared IP reputation, and overall sender reputation. If your DMARC policy is strict (p=reject or p=quarantine), you must ensure Stripe is authorized. Since Stripe utilizes shared IP addresses, your deliverability can be affected if other users send spam. It's crucial for Stripe to maintain good sender reputation with low bounce rates and minimal spam complaints. Ensure you have proper email setup, including DKIM, DMARC, and SPF records. Warming up your email with services like Stripe can improve deliverability, and having a dedicated IP can further improve deliverability, though it requires management. Remember that your overall email reputation depends on following email best practices and your third-party sender's reputation.
11 marketer opinions
Using Stripe for sending emails generally doesn't negatively affect email deliverability, as Stripe handles technical aspects such as authentication (SPF, DKIM) and reputation management. However, several factors can influence this. A strict DMARC policy on your domain requires proper authorization for Stripe to send emails on your behalf. Stripe's shared IP reputation, if well-maintained, benefits your deliverability, but can be negatively impacted if other users send spam. Maintaining a good sender reputation with low bounce rates and spam complaints is crucial. Proper email setup including DKIM, DMARC, SPF records and potentially warming up your email improves deliverability, but a dedicated IP is more complex to manage.
Marketer view
Email marketer from Litmus explains that as long as best practices are followed, third party senders such as stripe won't affect deliverability. But you must make sure they meet all the requirements. Including, DKIM, DMARC and SPF setup.
20 Jun 2021 - Litmus
Marketer view
Email marketer from Mailjet discusses the concept of shared IP reputation. When using a service like Stripe, your emails are sent using their shared IP addresses. If Stripe maintains a good IP reputation, your deliverability is generally good. However, if other users of Stripe send spam, it can negatively impact your deliverability.
5 May 2023 - Mailjet
3 expert opinions
Experts indicate that using Stripe for sending emails should generally not cause deliverability problems due to Stripe's use of AmazonSES, proper email authentication (DKIM, DMARC, BIMI), and established email practices. However, your deliverability becomes tied to Stripe's overall reputation. You should evaluate the trustworthiness of any third-party sender. Email deliverability depends on multiple types of reputation: IP, domain, content, and infrastructure. Ensuring all these are in good standing, alongside Stripe's reputation, is key for successful email delivery.
Expert view
Expert from Email Geeks shares an analysis of a Stripe receipt, noting that Stripe uses AmazonSES, double DKIM signs, publishes DMARC p=reject, and includes a BIMI header. Concluding that there isn’t any reason to expect delivery problems letting stripe handle the mail.
23 Aug 2023 - Email Geeks
Expert view
Expert from Spam Resource explains that your email reputation depends on following email best practices, but using a third party sender like Stripe means you are inheriting their reputation. So make sure you evaluate how trustworthy they are before sending through them.
4 Dec 2021 - Spam Resource
5 technical articles
Email deliverability when using third-party senders like Stripe hinges on proper configuration of sender authentication methods (SPF, DKIM, DMARC). Correctly implementing these methods ensures that emails are less likely to be flagged as spam and more likely to reach the recipient's inbox. If your domain has a strict DMARC policy, ensuring that Stripe is authorized to send emails on your behalf by correctly configuring SPF and DKIM records is crucial. It is also important to not send spam emails and have a good list of subscribers.
Technical article
Documentation from Google explains how to improve deliverability if you are having issues, it says to make sure you are authenticating your email with SPF, DKIM and DMARC. Also it says to not send spam emails and always have a good list of subscribers.
26 Dec 2022 - Google
Technical article
Documentation from RFC Editor defines DKIM, it is used to associate a domain name with an email message, thereby permitting a signing domain to claim some responsibility for the message. This is essential for third party senders like stripe
18 Jan 2025 - RFC Editor
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