Emails from shared Klaviyo domains often end up in Google Workspace spam folders but not in personal Gmail inboxes due to a confluence of factors. Experts, marketers, and documentation converge on several key reasons. Google Workspace utilizes different and generally stricter filtering rules, content analysis, and authentication requirements (SPF, DKIM, DMARC) compared to personal Gmail. Domain and IP reputation are heavily weighted, with Workspace being more sensitive to poor reputations and potential spam signals. Corporate security policies, active testing of new email regulations, and a greater emphasis on subscriber engagement (opens, clicks) further contribute to Workspace's heightened spam detection. Ultimately, the characteristics of the sender, the email content, and the recipient's past interactions all play a role, with Workspace demanding a higher standard of email best practices.
12 marketer opinions
Emails from a shared Klaviyo domain may land in spam for Google Workspace but not personal Gmail accounts due to several factors. Workspace accounts often employ stricter spam filtering rules, different content filtering mechanisms, and greater sensitivity to proper email authentication (SPF, DKIM, DMARC). Domain and IP reputation play a significant role, as Workspace accounts are more likely to flag emails from domains or IPs with poor reputations. Furthermore, Google Workspace's corporate security policies, active testing of new email regulations, and emphasis on subscriber engagement contribute to stricter spam detection compared to personal Gmail.
Marketer view
Email marketer from EmailGeeks Forum suggests that shared IP reputation matters; if Klaviyo's shared IP has been used to send spam, Google Workspace is likely to be stricter due to business compliance.
28 Oct 2021 - EmailGeeks
Marketer view
Email marketer from ActiveCampaign User suggests that Google workspace is actively testing the new email regulations, impacting deliverability for workspace accounts more than gmail accounts.
16 Feb 2023 - ActiveCampaign
5 expert opinions
Emails from shared Klaviyo domains might land in Google Workspace spam folders while bypassing personal Gmail inboxes due to several expert-identified factors. Differences in filtering rules between Gmail and Google Workspace, analogous to the variations between Outlook and Office 365, play a crucial role. Furthermore, the implementation of DMARC, which ensures the delivery you're entitled to, impacts deliverability. The determination of spam hinges on whether the email's characteristics align with expected validation criteria. Google Workspace exhibits a more stringent threshold for triggering spam filters compared to personal Gmail, resulting in disparate outcomes. Ultimately, domain reputation is more heavily weighted in Workspace accounts, influencing email placement.
Expert view
Expert from Email Geeks states that DMARC gets you the delivery you are entitled to.
28 Jun 2022 - Email Geeks
Expert view
Expert from Word to the Wise, Laura Belinsky, suggests that differences in filtering stem from Gmail's use of domain reputation, which is more heavily weighted in Workspace accounts.
15 Apr 2024 - Word to the Wise
7 technical articles
Emails from a shared Klaviyo domain may land in spam for Google Workspace but not personal Gmail accounts due to several documented factors. Google's spam filters utilize sender reputation, email content, and user interactions, with Workspace often employing stricter filters. Shared sending domains can negatively impact deliverability, prompting recommendations for dedicated domains. DMARC policies are more strictly enforced in Workspace, potentially rejecting emails failing authentication. Microsoft's Exchange Online Protection also uses more aggressive spam filtering. Incorrect SPF records can cause issues, especially in Workspace. New or low-volume IPs trigger stricter monitoring, necessitating IP warming. Adherence to email best practices, typically more rigorous in Workspace, influences filtering.
Technical article
Documentation from M3AAWG provides guidelines on email best practices, explaining that Workspace accounts are typically configured to adhere more closely to these best practices, which can result in stricter spam filtering.
17 Feb 2024 - M3AAWG
Technical article
Documentation from RFC explains the technical standards for SPF records, which are a key part of email authentication. Incorrect or missing SPF records can cause emails to be flagged as spam, especially in stricter environments like Google Workspace.
16 Sep 2024 - RFC
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