Summary
If your IP is blacklisted on SORBS, the general consensus is that it might not significantly impact your email deliverability. Experts and email marketers suggest verifying the listing first. If you aren't experiencing delivery issues, there may be no need to worry. Officially, SORBS provides a delisting request form, but it's more important to ensure list hygiene, proactively monitor your IP reputation, identify and address the root cause of any deliverability problems (which might not be SORBS), and focus on your overall sender reputation. Use tools provided by Spamhaus, Google, and Microsoft to monitor your sender reputation. If the IP is new, warm it up gradually. Consider using a dedicated IP and ensure your sending practices comply with industry standards. Given that SORBS may have limited impact compared to other blacklists, prioritize addressing more critical issues.
Key findings
- Limited Impact: SORBS listing often has minimal impact on email deliverability.
- Verify Listing: Confirm the listing before taking action.
- List Hygiene: Maintaining strict email list hygiene practices is crucial.
- Proactive Monitoring: Actively monitor your IP reputation.
- Root Cause Analysis: Identify and address the underlying cause of deliverability problems.
Key considerations
- Delisting Process: If needed, use the official SORBS delisting form.
- Prioritize Issues: Focus on more critical blacklists and sender reputation metrics.
- IP Warm-up: Warm up new IP addresses gradually.
- Dedicated IP: Consider using a dedicated IP for better reputation control.
- Sending Practices: Comply with industry standards for sending emails.
- Monitoring Tools: Utilize tools from Spamhaus, Google, and Microsoft.
What email marketers say
12 marketer opinions
If your IP is blacklisted on SORBS, the initial step is to verify the listing using online tools. It's generally understood that SORBS listings don't always significantly impact email deliverability. When requesting delisting, provide accurate details about your IP and any steps taken to rectify the issue. Maintaining strict email list hygiene by verifying addresses and removing inactive users is crucial to prevent future listings. Proactive monitoring of your IP reputation, contacting SORBS support if needed, identifying the root cause of blacklisting, and warming up new IPs are important actions. Using a dedicated IP, checking sending practices, and acknowledging that SORBS may have limited impact are also key considerations.
Key opinions
- Verify Listing: Confirm if your IP is actually listed on SORBS using online tools before taking action.
- Limited Impact: SORBS listings may not always significantly affect email deliverability compared to other blacklists.
- List Hygiene: Maintaining a clean email list is critical for preventing future SORBS listings.
- Proactive Monitoring: Regularly monitor your IP reputation to identify and address blacklisting issues early.
- Address Root Cause: Identify and fix the underlying cause of blacklisting, such as spam complaints or compromised accounts.
Key considerations
- Delisting Details: Provide accurate and complete information when requesting delisting from SORBS.
- SORBS Impact: Be aware that SORBS may have limited impact, and focus on more critical blacklists and sender reputation metrics.
- IP Warm-up: Gradually warm up new IP addresses to build a positive sender reputation.
- Dedicated IP: Consider using a dedicated IP for better control over your sender reputation.
- Sending Practices: Ensure your email sending practices comply with industry standards and best practices.
- Contact Support: If the delisting process is slow, contact SORBS support for assistance.
Marketer view
Email marketer from Email Geeks shares that being listed on SORBS doesn't have much impact and usually delists on its own after some time.
20 Jun 2022 - Email Geeks
Marketer view
Email marketer from Reddit shares that when submitting a delisting request, provide all necessary details such as your IP address, the reason for the listing (if known), and steps taken to prevent future issues.
15 Sep 2023 - Reddit
What the experts say
5 expert opinions
Experts generally agree that being blacklisted on SORBS has minimal impact on email deliverability. If deliverability issues arise, they are likely due to factors other than SORBS. Focusing on overall sender reputation and monitoring more impactful blacklists is more critical than addressing a SORBS listing. Unless experiencing delivery problems, a SORBS listing may not warrant immediate concern.
Key opinions
- Minimal Impact: SORBS blacklistings typically do not significantly affect email deliverability.
- Other Factors: Delivery problems are likely caused by issues other than being listed on SORBS.
- Useless Blacklist: SORBS is considered mostly useless.
Key considerations
- Sender Reputation: Focus on building and maintaining a good overall sender reputation.
- Monitor Other Blacklists: Prioritize monitoring more impactful blacklists than SORBS.
- Delivery Problems: Only address SORBS if you're experiencing actual delivery problems.
Expert view
Expert from Word to the Wise answers that SORBS rarely impacts email delivery. You need to monitor other blacklists and focus on overall sender reputation, rather than solely focusing on SORBS.
1 Sep 2023 - Word to the Wise
Expert view
Expert from Email Geeks responds that if you’re seeing delivery problems they’re likely not the result of SORBS, so you may need to address them directly.
13 Nov 2023 - Email Geeks
What the documentation says
5 technical articles
If your IP is blacklisted on SORBS, the official guidance is to complete the delisting request form on the SORBS website. However, it's also noted that SORBS listings often don't cause significant deliverability issues, suggesting prioritizing other potential causes. Utilize tools like Spamhaus Blocklist Removal Center to investigate the reason for blacklisting. Additionally, use Google Postmaster Tools and Microsoft SNDS to monitor sender reputation and troubleshoot delivery problems.
Key findings
- Delisting Process: Official guidance is to use the SORBS delisting request form.
- Limited Impact: SORBS listings may not be a primary cause of deliverability problems.
- Investigate Cause: Use Spamhaus Blocklist Removal Center to understand the reason for blacklisting.
- Monitor Reputation: Google Postmaster Tools and Microsoft SNDS help monitor sender reputation.
Key considerations
- Prioritize Issues: Address other potential deliverability issues before focusing on the SORBS listing.
- Use Monitoring Tools: Actively use tools provided by Google and Microsoft to monitor your sending reputation.
- Accurate Form Completion: Ensure the delisting request form is filled out accurately for a successful review.
Technical article
Documentation from Spamhaus shares that use tools like Spamhaus Blocklist Removal Center to understand the reason for blacklisting and initiate the removal process. <https://www.spamhaus.org/>
26 Aug 2022 - Spamhaus
Technical article
Documentation from Microsoft SNDS advises using the Smart Network Data Services (SNDS) program to monitor your IP reputation with Microsoft and troubleshoot delivery issues. <https://sendersupport.olc.protection.outlook.com/snds/>
16 Mar 2023 - Microsoft
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