Summary
Vade Secure's Sendertool is a self-service platform designed to assist legitimate senders in managing their IP reputation and resolving false positives. The tool allows for IP registration and management, specifying whether IPs are shared or dedicated, which aids Vade's systems in better understanding sending infrastructure. Key functions include submitting requests for review of emails incorrectly classified as spam and mitigating IP blocks from Vade-integrated systems. The tool sends a verification email to addresses in the RIR database for IP ownership confirmation, similar to SNDS. However, it has limitations, such as a cap on outstanding review requests, and primarily functions as a support portal without in-depth data or analytics. A Vade Secure listing can result in blocks, notably on Verizon, and while Verizon unblocks quickly, delisting can be lengthy. Proactive IP management, detailed submission of review requests, and consistent/accurate false positive reporting are crucial. A strong sending reputation impacts Vade Secure's filtering, but Sendertool is not a direct feedback loop and is part of a broader deliverability strategy.
Key findings
- Function: Sendertool facilitates IP management, false positive reporting, and communication with Vade Secure.
- IP Verification: Requires email confirmation via RIR database during IP registration.
- Verizon Blocks: Vade Secure listings can lead to email blocks, especially with Verizon.
- Delisting Difficulty: The process to get delisted from Vade can be lengthy.
- Request Limitations: Caps on outstanding review requests exist within Sendertool.
- Limited Analytics: Sendertool functions mainly as a support portal, lacking comprehensive analytics.
- Reputation Impact: Vade Secure uses a sender score influenced by IP blocklists, stressing the importance of holistic email reputation.
Key considerations
- Proactive Management: Proactively manage IPs by designating them as shared or dedicated in Sendertool.
- False Positive Handling: Address false positives quickly to prevent deliverability issues.
- RIR Access: Maintain access to RIR database email addresses for IP verification purposes.
- Batch Submissions: Manage submissions in batches due to request limits.
- Comprehensive Strategy: Integrate Sendertool use into a holistic email deliverability strategy.
- Detailed Information: Supply comprehensive information when submitting email review requests.
- Monitoring Reputation: Actively monitor and manage sender reputation in order to improve deliverability.
What email marketers say
11 marketer opinions
Vade Secure's Sendertool is a platform designed to help senders manage their IP reputation and address false positives. It allows senders to register and manage IPs (specifying shared or dedicated), submit requests for email reviews, and communicate deliverability issues to Vade. The tool requires IP verification via RIR database email confirmation. It's essential because Vade Secure listings can cause blocks, especially on Verizon domains, but getting delisted can be a lengthy process. Sendertool has limitations, like caps on outstanding requests, and is primarily a support portal for false positive reports, lacking in-depth deliverability data. Proactive IP management in Sendertool is key.
Key opinions
- Function: Sendertool facilitates IP management and false positive reporting to Vade.
- Verification: IP verification involves email confirmation via RIR database.
- Verizon Blocks: Vade Secure listings can lead to blocks, particularly on Verizon.
- Delisting Process: Delisting after a false positive can be a slow process.
- Limitations: Sendertool has request limits and is primarily a support portal.
Key considerations
- Proactive Management: Proactively manage IPs within Sendertool (shared/dedicated).
- False Positives: Address false positives quickly to avoid deliverability issues.
- Verification Access: Ensure access to RIR database emails for IP verification.
- Request Limits: Be aware of request limits and manage submissions accordingly.
- Holistic Approach: Consider Sendertool part of a broader deliverability strategy.
Marketer view
Email marketer from LinkedIn suggests that while Sendertool does not directly function as a feedback loop, it offers a means of communicating deliverability issues, especially those related to false positives, which supplements traditional feedback loop mechanisms.
10 May 2022 - LinkedIn
Marketer view
Email marketer from Email Marketing Forum reports that a false positive flagged by Vade Secure can lead to blocks on Verizon domains. The user highlights the importance of quickly addressing any false positives with Vade to avoid deliverability issues.
16 Nov 2024 - Email Marketing Forum
What the experts say
2 expert opinions
Spamresource highlights Vade Secure's use of sender scores that are impacted by IP blocklists, emphasizing the importance of overall reputation management. They address general issues with false positives in email filtering, indirectly underscoring the problems that Vade Secure's Sendertool aims to solve. However, Spamresource does not provide a direct analysis or explanation of Sendertool's specific functionalities.
Key opinions
- Sender Score Impact: Vade Secure uses sender scores in filtering, influenced by IP blocklists.
- False Positive Awareness: General challenges of false positives in email filtering are acknowledged.
- Indirect Relevance: Discussion focuses on email reputation/false positives broadly, without direct Sendertool analysis.
Key considerations
- Holistic Reputation: Maintain a strong sending reputation to positively impact Vade Secure's filtering.
- False Positive Mitigation: Address the potential for false positives in email filtering systems.
- Seek Direct Info: Consult other sources for explicit details on Vade Secure's Sendertool's features and operation.
Expert view
Expert from Spamresource explains that Vade Secure uses a sender score in their email filtering that could be impacted by having an IP on blocklists. They do not specifically reference their Sendertool and focus on holistic reputation management.
15 Dec 2022 - Spamresource
Expert view
Expert from Spamresource details general issues regarding false positives and email filtering. It indirectly highlights the problems Vade Secure's Sendertool aims to solve but does not specifically analyze Sendertool or its functionality.
30 Apr 2024 - Spamresource
What the documentation says
4 technical articles
Vade Secure's documentation and Email Provider FAQs describe Sendertool as a self-service platform enabling legitimate senders to resolve false positives and manage IP reputation with Vade's filtering solutions. It allows for IP registration and management (specifying dedicated/shared), direct submission of email review requests for misclassified emails, and aids in mitigating IP blocks caused by Vade-integrated systems through consistent and accurate reporting of false positives.
Key findings
- Self-Service Platform: Sendertool is a self-service platform for managing IP reputation and false positives.
- IP Management: Allows registration and management of IP addresses (shared/dedicated).
- Review Requests: Enables direct submission of requests to review emails classified as spam.
- Mitigation of Blocks: Helps mitigate IP blocks enacted by Vade-integrated systems.
Key considerations
- Accurate Reporting: Ensure consistent and accurate reporting of false positives.
- IP Classification: Correctly classify IP addresses as shared or dedicated.
- Detailed Submissions: Provide detailed information when submitting email review requests.
- Proactive Use: Actively use Sendertool to manage IP reputation and prevent future blocks.
Technical article
Documentation from Vade Secure details that Sendertool allows senders to register and manage their IP addresses, including specifying whether they are dedicated or shared. This information helps Vade's system better understand the sending infrastructure and reduce false positives.
22 Jul 2022 - Vade Secure Website
Technical article
Documentation from Vade Secure explains that Sendertool is a self-service platform designed to help legitimate senders resolve false positives and manage their IP reputation with Vade's email filtering solutions. It provides a direct channel for senders to request reviews of their sending practices and IP addresses.
13 Mar 2025 - Vade Secure Website
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