How can I prevent bots from signing up for my newsletter and marking it as spam?
Summary
What email marketers say10Marketer opinions
Email marketer from Reddit explains implementing Javascript challenges alongside or instead of Captcha can help filter out bots. This involves running small javascript processes which would be difficult for bots to navigate but would be invisible to a human user.
Email marketer from Sendinblue explains that utilizing a confirmed opt-in (double opt-in) process adds a layer of security. After someone subscribes, they receive an email that requires them to confirm their subscription. This ensures that the email address is valid and the subscriber is genuinely interested, reducing the likelihood of bot signups and spam reports.
Email marketer from Reddit suggests using real-time email validation services to verify email addresses at the point of signup. These services check for common issues like typos, disposable email addresses, and known spam traps, preventing invalid or malicious addresses from being added to your list.
Email marketer from Litmus suggests verifying the source of signups to identify suspicious patterns. Analyzing where signups are coming from can reveal bots using specific referral sources or exploiting vulnerabilities in your signup process.
Marketer from Email Geeks suggests using CAPTCHA, hidden fields, and real-time email validation to secure signups.
Email marketer from Mailchimp explains that using honeypot fields, which are form fields hidden from human users but visible to bots, can trap bots attempting to submit the form. When a bot fills out a honeypot field, it indicates an automated submission, allowing you to block the signup.
Email marketer from Neil Patel Blog explains that implementing a double opt-in process is crucial. This involves sending a confirmation email after the initial signup, requiring users to click a link to verify their email address. This ensures only genuine subscribers are added, reducing bot signups and spam complaints.
Email marketer from ZeroBounce suggests using an email verification service before sending any emails. These services verify the validity of the email address and can detect disposable email addresses, which are often used by bots.
Email marketer from HubSpot suggests testing different types of CAPTCHAs to find the best balance between security and user experience. Some CAPTCHAs are more difficult for bots to solve but can also frustrate human users, so it's important to monitor signup conversion rates and adjust accordingly.
Email marketer from ActiveCampaign explains that monitoring IP addresses associated with spam signups and implementing IP blocking can help prevent further abuse. Identifying and blocking these IPs can stop bots from repeatedly targeting your signup form.
What the experts say7Expert opinions
Expert from Word to the Wise explains that blocking disposable email addresses (DEA) can reduce bot signups. DEAs are temporary addresses often used for spamming and fraudulent activities. Identifying and blocking these addresses can significantly decrease the number of bots subscribing to your newsletter.
Expert from Word to the Wise mentions that advanced bot detection involves behavioral analysis, looking at patterns of user interaction. Analyzing how users interact with your website, such as mouse movements, typing speed, and navigation patterns, can help identify bots and prevent them from signing up.
Expert from Email Geeks explains Spam Kill likely uses honeypots to detect bots and block them and considers it less effective than reCAPTCHA v3 but a good addition to have variety.
Expert from Email Geeks suggests to bring the signup form issue to Iterable's abuse/security/compliance team, as it's their responsibility to address the problem, and they'll be more proactive than tier one support.
Expert from Email Geeks suggests that Spam Kill is better than nothing and may frustrate bad actors if it simply throws away bad addresses without notifying them.
Expert from Email Geeks explains that bot activity may involve verifying addresses and suggests implementing a CAPTCHA.
Expert from Spam Resource shares that honeypots are valuable for detecting bots. These are fields in forms that are invisible to human users but detectable by bots. If a bot fills in a honeypot field, it's a clear indication of automated activity, allowing you to block the signup.
What the documentation says5Technical articles
Documentation from Akismet describes its spam filtering service, which can be integrated into signup forms to identify and block spam submissions. Akismet uses a combination of algorithms and user feedback to learn and adapt to new spam techniques, providing ongoing protection against bot signups.
Documentation from Google Developers details that implementing reCAPTCHA on signup forms can effectively distinguish between human users and bots. reCAPTCHA analyzes user behavior to assess risk and presents challenges only when suspicious activity is detected, minimizing disruption for legitimate users.
Documentation from Cloudflare describes their bot management tools, which use machine learning to identify and block malicious bots. These tools analyze traffic patterns, user behavior, and other factors to differentiate between legitimate users and bots, providing a comprehensive defense against automated attacks.
Documentation from Imperva discusses the importance of protecting APIs used in the signup process. Bots often target APIs directly to bypass form-based security measures. Securing APIs with authentication, rate limiting, and input validation can help prevent bot abuse.
Documentation from OWASP details that implementing rate limiting on signup forms restricts the number of submissions from a single IP address within a given timeframe. This prevents bots from rapidly creating multiple accounts or spamming the signup form.