Why are my Salesforce Marketing Cloud emails going to spam after switching to a private domain and what can I do to fix it?

After switching to a private domain in Salesforce Marketing Cloud, emails may land in spam due to a multitude of reasons. Common culprits include improper domain authentication (SPF, DKIM, DMARC), lack of IP warming, damaged sender reputation, poor list hygiene, low subscriber engagement, content issues like spam trigger words, and sending frequency. Experts recommend reviewing Salesforce stats, testing Yahoo/Google compliance, and conducting inbox testing. Maintaining high-quality content, regularly cleaning the subscriber list, monitoring domain reputation through tools like Google Postmaster Tools, and establishing feedback loops are essential practices. Proper domain warming and authentication setup are critical when transitioning to a private domain. Deliverability services and consultants can help address and remediate these issues.

After switching to a private domain in Salesforce Marketing Cloud, emails may land in spam due to various factors. Common issues include improper domain authentication (SPF, DKIM, DMARC), lack of IP warming, poor list hygiene, low subscriber engagement, spam trigger words in content, sending emails too frequently, and being on blocklists. Monitoring domain reputation with tools like Google Postmaster Tools, setting up feedback loops, and using dedicated IPs can help identify and resolve deliverability problems. Verifying email addresses and working with deliverability services like Inbox Monster may also be beneficial.

After switching to a private domain in Salesforce Marketing Cloud, emails may go to spam due to several factors, including inadequate domain warming, authentication issues (SPF, DKIM, DMARC), damaged sender reputation, and low subscriber engagement. Domain warming is crucial for establishing a positive reputation with ISPs, especially after a domain change. Proper authentication prevents ISPs from flagging emails as spam. Low engagement rates signal to ISPs that emails are unwanted, and list bombing attacks, even if not directly initiated, can lead to aggressive spam filtering. Monitoring reputation via tools like Google Postmaster Tools, reviewing Salesforce stats, and conducting deliverability audits are important steps to identify and resolve the issues.

After switching to a private domain in Salesforce Marketing Cloud, deliverability issues leading to emails landing in spam are often attributed to improper domain authentication, inadequate IP warming, poor content quality, and low subscriber engagement. Salesforce documentation emphasizes the necessity of correctly configuring SPF, DKIM, and DMARC within the Sender Authentication Package (SAP) and recommends a gradual IP warming strategy. Maintaining high-quality content, a clean subscriber list, and thorough email testing across various clients are also critical for avoiding spam filters, as highlighted by both Salesforce and Litmus documentation.