Summary
Finding DMARC project leads involves a multifaceted approach combining technical expertise, strategic partnerships, educational outreach, and targeted marketing. Key strategies include identifying companies already using SPF/DKIM, targeting those with deliverability issues or large customer bases (like e-commerce), offering free reporting and consultations, and creating valuable educational content. Partnering with marketing agencies and participating in industry events are also crucial for expanding reach. Providing actionable insights from DMARC reports, auditing existing configurations, and understanding the DNS infrastructure are all essential technical considerations for success.
Key findings
- Technical Foundation: Companies already using SPF and DKIM, but not DMARC, are prime targets.
- Deliverability Problems: Organizations with poor email deliverability actively seek solutions, making them ideal clients.
- Actionable Insights: Demonstrating the ability to provide actionable insights from DMARC reports is crucial.
- Education and Content: Creating valuable content and educating businesses builds trust and attracts leads.
- Strategic Alliances: Partnering with marketing agencies and networking at industry events expands your reach.
- DMARC Standards: Understanding DMARC standards and best practices is vital for effective implementation.
Key considerations
- Infrastructure Understanding: Assess a client's existing email infrastructure before DMARC implementation.
- DNS Configuration: Properly configuring DMARC records in DNS is a critical technical step.
- Iterative Approach: DMARC deployment is an ongoing process that requires continuous monitoring and adjustments.
- Partnership Selection: Choose marketing agencies that lack in-house DMARC expertise to maximize collaboration.
- Content Relevance: Focus content creation on the specific needs and pain points of the target audience.
What email marketers say
12 marketer opinions
Finding DMARC project leads involves various strategies, including identifying companies already using SPF/DKIM, networking with IT professionals, targeting companies with poor deliverability, educating businesses on DMARC importance, focusing on large customer bases and e-commerce businesses, creating valuable content, partnering with marketing agencies, and participating in industry events. Offering free consultations and providing actionable insights from DMARC reports are also effective approaches.
Key opinions
- Existing Authentication: Target companies that have implemented SPF and DKIM but not DMARC, as they are already aware of email authentication importance.
- Deliverability Issues: Focus on companies experiencing poor email deliverability rates and authentication problems.
- Technical Expertise: Those with technical skills can set up free reporting for potential clients, which can lead to paid projects when they require further assistance.
- Education is Key: Educating businesses and providing valuable content can attract DMARC project leads.
- Networking: Networking with IT professionals, marketing agencies, and participating in industry events can uncover project opportunities.
- Free Consultations: Offering free DMARC consultations and valuable guidance can establish expertise and build trust.
Key considerations
- Actionable Insights: Focus on presenting and acting on DMARC report insights to demonstrate expertise.
- Partnerships: Partnering with marketing agencies can provide access to a broader client base.
- Content Creation: Creating valuable content helps establish expertise and attract potential clients.
- Event Participation: Participating in industry events can showcase DMARC knowledge and expertise.
- Client Size: Large companies and e-commerce businesses are prime candidates due to their higher risk of spoofing and phishing attacks.
Marketer view
Marketer from Email Geeks explains that he’s ceo at a “dmarc company.” They've started giving away a free, hosted version of the dmarc reporting platform that they open sourced several years ago. A lot of people start out as self serve then want help with specific issues or a full implementation.
30 Jul 2024 - Email Geeks
Marketer view
Email marketer from Email Consultant Blog explains that educating businesses about the importance of DMARC can lead to project opportunities. Many businesses are unaware of the security risks associated with email spoofing and phishing, and they need help understanding how DMARC can protect them. By providing educational content and webinars, you can attract businesses who are looking for DMARC expertise.
4 Dec 2021 - Email Consultant Blog
What the experts say
3 expert opinions
Finding DMARC project leads can be achieved by focusing on providing actionable insights to clients, forging partnerships with marketing agencies, and auditing, monitoring, and remediating DMARC issues for existing clients. A key aspect is the ability to not only aggregate and present DMARC report data but also help clients understand and improve their email authentication setup. By offering DMARC services through marketing agencies, a wider network of potential clients can be accessed. Addressing existing DMARC issues can result in longer-term projects.
Key opinions
- Actionable Insights: Providing actionable insights from DMARC reports is crucial to uncover project opportunities.
- Strategic Partnerships: Forging partnerships with marketing agencies can expand your reach to potential DMARC clients.
- Auditing: Auditing, monitoring and fixing existing DMARC issues can lead to longer projects.
Key considerations
- Vendor Ability: Consider choosing a DMARC vendor that can provide actionable insights.
- Agency Expertise: Marketing agencies often lack in-house DMARC expertise, making them prime partners.
- Problem Remediation: Focusing on remediating DMARC issues can lead to longer term contracts.
Expert view
Expert from Spam Resource explains a key factor to consider when choosing a DMARC vendor is their ability to provide actionable insights from DMARC reports. A good vendor should not only aggregate and present the data but also help you understand what it means and how to improve your email authentication setup. This active engagement can uncover potential DMARC project opportunities within your client base.
18 Dec 2023 - Spam Resource
Expert view
Expert from Spam Resource suggests forging partnerships with marketing agencies. Many businesses outsource their marketing efforts to agencies, and those agencies may not have in-house DMARC expertise. By offering your DMARC services through marketing agencies, you can tap into a wider network of potential clients.
22 May 2024 - Spam Resource
What the documentation says
4 technical articles
DMARC implementation involves identifying legitimate email sources, properly authenticating them with SPF and DKIM, and publishing a DMARC record in the DNS settings. It's an ongoing process requiring iterative review and adjustments, starting with a monitoring policy. Assessing email infrastructure and analyzing DMARC reports are crucial for identifying authentication failures and refining DMARC configuration. DMARC is scalable and allows organizations to express domain-level policies for message handling, improving visibility of email delivery practices.
Key findings
- Authentication Foundation: Proper SPF and DKIM authentication are prerequisites for DMARC implementation.
- DNS Record: DMARC policy is published as a DMARC record in the domain's DNS settings.
- Ongoing Process: DMARC deployment requires continuous monitoring, review, and adjustments.
- Reporting is Crucial: DMARC reporting is essential for identifying authentication failures and refining configurations.
Key considerations
- Identify Legitimate Sources: Thoroughly identify and authenticate all legitimate email sources before implementing DMARC.
- Initial Monitoring: Start with a monitoring policy to avoid email flow disruptions during initial DMARC deployment.
- Infrastructure Assessment: Assess your organization's email infrastructure to identify potential issues before implementing DMARC.
- Iterative Refinement: Plan for iterative review and adjustments to DMARC configuration based on DMARC report analysis.
Technical article
Documentation from DMARC.org explains that DMARC implementation starts with identifying all legitimate email sources and ensuring they are properly authenticated with SPF and DKIM. After that DMARC policies can be implemented, starting with a monitoring policy to avoid email flow problems. DMARC deployment is an ongoing process that can require iterative review and adjustments.
21 Oct 2024 - DMARC.org
Technical article
Documentation from Microsoft 365 documentation advises that before implementing DMARC, thoroughly assess your organization's email infrastructure and identify all email sending sources. Also, DMARC reporting is crucial. Analyze DMARC reports to identify authentication failures and potential security risks. Use this data to refine your DMARC configuration and improve your email security posture.
14 Sep 2023 - Microsoft 365 documentation
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