What is a Yahoo FBL and how do I set one up?

A Yahoo FBL (Feedback Loop) is a system that forwards spam complaints from Yahoo Mail users to the original sender, allowing them to identify and remove problematic recipients. Setting up a Yahoo FBL involves several technical steps, including DKIM signing, registering the DKIM signature with Yahoo, and implementing a system to process Abuse Feedback Reporting Format (AFRF) reports for suppression. While SFMC (Salesforce Marketing Cloud) might handle some FBL processing, manual setup might still be required, including the ability to receive mail at postmaster@domain. For senders using an ESP (Email Service Provider), the ESP typically manages FBL setup. Volume requirements, complaint ratio requirements, and maintaining clean lists with valid authentication are key considerations. Understanding bounce messages is also important as they provide details that FBLs do not. Yahoo may implement blocks or deferrals, like TS04, even for senders with generally good reputations.

A Yahoo Feedback Loop (FBL) is a system that forwards spam complaints to senders, allowing them to identify and remove problematic subscribers. Setting up an FBL involves technical steps like DKIM signing, registering with Yahoo, and processing Abuse Feedback Reporting Format (AFRF) reports to manage suppressions. Using an Email Service Provider (ESP) often eliminates the need for manual FBL setup, as they typically handle it. FBLs provide insights into email health and help improve deliverability by identifying and addressing spam complaints, while bounce messages offer specifics on why emails aren't delivered. Volume thresholds may also be needed.

A Yahoo Feedback Loop (FBL) provides senders with information when users mark their emails as spam, enabling them to identify and remove problematic recipients. Setting up an FBL requires DKIM signing, registration with Yahoo, and processing of feedback data, potentially needing IT support. SFMC might cover FBL processing, but Yahoo could need manual configuration and receiving mail at postmaster@domain. To be able to setup feedback loops, a certain volume or complaint ratio will likely be required. Even 'good' senders might experience issues like TS04 errors due to user complaints.

A Yahoo FBL is a system where Yahoo forwards spam complaints to the original sender, enabling them to identify and remove users who mark their emails as spam. Setting up a Yahoo FBL requires DKIM-signing your mail, registering the DKIM signature with Yahoo, ensuring you can identify the recipient, and setting up a system to process the feedback received from Yahoo and use AFRF to suppress addresses.