To avoid account shutdowns in outbound sales emails, a multi-faceted approach is necessary. Crucially, avoid spamming tactics like sending unsolicited emails or using purchased lists; permission is paramount. Focus on personalizing email content and subject lines. Practice rigorous list hygiene by regularly removing inactive and invalid addresses. Gradually warm up IP addresses, especially when starting new campaigns. Adhere to sending limits set by providers like Google Workspace. Implement email authentication methods (SPF, DKIM, DMARC) to verify sender identity. Monitor your sender reputation using tools such as Google Postmaster Tools and proactively address issues. Refrain from using spam trigger words. Employ A/B testing to optimize email content. Consider using a dedicated IP. Ensure compliance with anti-spam regulations and industry best practices. Properly format emails according to RFC standards, and be mindful of the potential for blacklisting if these steps are ignored.
10 marketer opinions
To avoid account shutdowns when conducting outbound sales emails, several best practices should be followed. First and foremost, avoid spamming tactics, including sending unsolicited emails. Focus on personalization, using tailored subject lines and content. Maintaining a clean email list by removing inactive or invalid addresses is crucial. Warming up IP addresses gradually when starting new campaigns or using new IPs builds a positive sender reputation. Continuously monitor your sender reputation using tools like Google Postmaster Tools and avoid using spam trigger words. Employ A/B testing to optimize email content for better engagement. Consider using a dedicated IP address and adhering to email marketing regulations to prevent being blacklisted.
Marketer view
Email marketer from Email Geeks advises against using spam as a way to get new business, as it doesn't work and will result in account shutdown and domain reputation destruction.
25 Jan 2022 - Email Geeks
Marketer view
Email marketer from LinkedIn recommends A/B testing different subject lines and email content to identify what resonates best with the audience and improve engagement rates, reducing the likelihood of being marked as spam.
17 Apr 2024 - LinkedIn
4 expert opinions
To avoid account shutdowns when conducting outbound sales emails, ensure you have permission to send emails, as sending unsolicited emails constitutes spam. If hitting outbound email limits, re-evaluate your marketing strategy to avoid spamming. Maintain good list hygiene by removing invalid addresses to lower bounce rates and avoid being flagged as a spammer. Moreover, adhere to best practices and anti-spam regulations to avoid being blacklisted.
Expert view
Expert from Email Geeks explains that if you're hitting outbound email limits, you need to reconsider your outbound marketing strategy as there's no way around it other than to stop spamming.
11 Mar 2025 - Email Geeks
Expert view
Expert from Email Geeks explains that if you don’t have permission to send emails, you’re sending spam. It's possible Gmail is receiving complaints about your sales teams’ mails and might be shutting down accounts using specific platforms faster.
5 Nov 2024 - Email Geeks
4 technical articles
To avoid account shutdowns when conducting outbound sales emails, adhere to the sending limits specified by email providers like Gmail and Google Workspace. Implement email authentication methods such as SPF, DKIM, and DMARC to verify sender identity and improve deliverability. Maintain a clean and engaged email list to avoid high bounce rates that negatively impact sender reputation. Follow email standards and protocols for proper message formatting to prevent being flagged as spam.
Technical article
Documentation from RFC Editor outlines the standards and protocols for sending email, including requirements for proper formatting and handling of email messages to ensure deliverability and avoid being flagged as spam.
19 Nov 2024 - RFC Editor
Technical article
Documentation from Google Workspace Admin Help details the sending limits for Gmail and Google Workspace accounts, advising users to stay within these limits to avoid triggering account suspensions.
12 Feb 2024 - Google Workspace Admin Help
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