Summary
Determining the right job title for an email deliverability specialist involves considering various factors. Common titles include 'Email Deliverability Specialist,' 'Email Deliverability Manager,' 'Email Compliance Manager,' and 'Deliverability Engineer.' Larger organizations might use 'Director of Deliverability' or 'VP of Deliverability.' The role's focus, whether strategic, technical, or compliance-oriented, significantly influences the title. Responsibilities span strategic planning, performance analysis, sender reputation management, and regulatory adherence. The organizational structure and whether the position manages people also impact the choice. As the field is relatively new, standardization is lacking, allowing for creative titles like 'Guardian and Defender of the Inbox'.
Key findings
- Common Titles: Email Deliverability Specialist, Email Deliverability Manager, Email Compliance Manager, and Deliverability Engineer are frequently used.
- Role Focus: Titles should reflect the role's primary focus: strategic, technical, or compliance.
- Varied Responsibilities: Responsibilities include strategic planning, performance analysis, sender reputation management, and regulatory adherence.
- Leadership Positions: Larger organizations may have leadership roles like Director or VP of Deliverability.
- New Field: Email deliverability is a relatively new field without strict naming conventions.
Key considerations
- Organizational Structure: Align the title with the organization's structure and title conventions.
- Management Responsibilities: Use 'Manager' or 'Director' if the role involves managing staff.
- Technical Expertise: Highlight technical skills in titles like 'Deliverability Engineer' for technically focused roles.
- Compliance Focus: Incorporate 'Compliance' for roles focused on regulatory adherence.
- Creativity: Consider creative titles within the context of the organization's culture.
What email marketers say
16 marketer opinions
Specialized roles in email deliverability encompass a range of titles reflecting varying levels of responsibility and expertise. Common titles include 'Email Deliverability Specialist,' 'Email Deliverability Manager,' and 'Email Marketing Compliance Officer.' Larger organizations might feature roles like 'VP of Deliverability.' The specific duties often involve strategic planning, campaign execution, performance analysis, monitoring sender reputation, managing bounce rates, ensuring compliance with email regulations, monitoring blacklists, and following email best practices. Titles such as 'Email Marketing Manager,' 'Marketing Automation Specialist,' or 'Digital Marketing Specialist' might also be relevant depending on the breadth of responsibilities. Whether the role involves managing other staff or focusing on more technical aspects such as email infrastructure management will often determine which title is appropriate.
Key opinions
- Common Titles: Popular job titles include Email Deliverability Specialist, Email Deliverability Manager, and Email Marketing Compliance Officer.
- Responsibilities: Key responsibilities encompass strategic planning, campaign execution, performance analysis, monitoring sender reputation, and ensuring compliance with email regulations.
- Compliance Focus: Some roles emphasize compliance with regulations like GDPR and CCPA, leading to titles such as Email Marketing Compliance Officer.
- Management Level: Larger organizations may have VP of Deliverability roles, indicating a higher level of strategic oversight.
- Technical Focus: Roles also involve technical expertise in email infrastructure management, bounce management, and feedback loops.
Key considerations
- Organizational Structure: The appropriate title depends on the company's organizational structure and the specific responsibilities of the role.
- Management Responsibilities: If the role involves managing staff, 'Manager' or 'Director' titles are more appropriate; otherwise, 'Specialist' or 'Analyst' might be better fits.
- Level of Expertise: Seniority and expertise can be reflected in titles like 'Senior Email Deliverability Analyst/Specialist' or 'Deliverability Solutions Lead.'
- Regulatory Compliance: If the role's main focus is regulatory compliance, 'Email Marketing Compliance Officer' would be a fitting title.
- Focus of Role: Consider whether the role is more technically focused (e.g., infrastructure) or strategically focused (e.g., campaign performance).
Marketer view
Email marketer from Quora indicates that a title such as 'Email Marketing Compliance Officer' is suitable, especially if the role includes ensuring adherence to GDPR, CCPA, and other email regulations.
29 Jan 2024 - Quora
Marketer view
Email marketer from Litmus emphasizes the importance of a deliverability expert for maintaining sender reputation and optimizing email campaigns. This can be part of an existing email marketer's remit.
13 Aug 2024 - Litmus
What the experts say
4 expert opinions
Experts suggest a variety of job titles for email deliverability specialists, with the best choice depending on the specific responsibilities, organizational structure, and internal terminology of the company. Options range from formal titles like 'Director of Deliverability' to more creative ones such as 'Guardian and Defender of the Inbox'. Given that email deliverability is a relatively new field, there's no standardized naming convention, and the appropriateness of using 'Manager' depends on whether the role involves managing other people.
Key opinions
- Title Variety: A wide range of job titles can be appropriate, from formal to creative.
- No Standardization: Email deliverability is a relatively new field without firm, standardized titles.
- Organizational Context: The best title depends heavily on the company's specific organization and terminology.
- Management Role: The suitability of 'Manager' depends on whether the role involves managing other people.
Key considerations
- Role Responsibilities: Carefully consider the specific responsibilities of the role when choosing a title.
- Organizational Structure: Align the title with the company's organizational structure and how titles are typically used.
- Internal Terminology: Be mindful of how terms like 'Manager' are defined and used within the company.
- Evolving Field: Recognize that the field of email deliverability is still evolving, so there's room for creative and adaptable titles.
Expert view
Expert from Word to the Wise explains that the appropriate job title for someone specializing in email deliverability depends heavily on the specific responsibilities and the organizational structure of the company. They suggest that titles such as "Deliverability Manager," "Email Deliverability Specialist," or "Email Compliance Manager" could all be appropriate, depending on the focus of the role.
7 Oct 2022 - Word to the Wise
Expert view
Expert from Email Geeks suggests the title "Guardian and Defender of the Inbox".
23 May 2025 - Email Geeks
What the documentation says
5 technical articles
Documentation from various sources suggests suitable job titles for email deliverability specialists are dependent on the role's focus. Deliverability specialists are essential for ensuring emails reach inboxes, involving tasks like monitoring sender reputation, managing IP addresses, and troubleshooting delivery issues. Titles like 'Deliverability Consultant' or 'Email Compliance Manager' are appropriate for roles requiring expertise in sender authentication, list management, and ISP relations. For technically focused positions, 'Deliverability Engineer' or 'Email Infrastructure Manager' are fitting, involving email infrastructure, bounce management, feedback loops, inbox placement testing, and spam filter analysis.
Key findings
- Essential Role: Deliverability specialists are vital for ensuring emails reach the inbox.
- Task Variety: Responsibilities include monitoring sender reputation, managing IP addresses, troubleshooting delivery issues, and testing deliverability.
- Consulting/Compliance: Titles like 'Deliverability Consultant' or 'Email Compliance Manager' require expertise in sender authentication, list management, and ISP relations.
- Technical Focus: 'Deliverability Engineer' or 'Email Infrastructure Manager' suit technically focused roles handling email infrastructure, bounce management, and spam filter analysis.
Key considerations
- Role Focus: Determine whether the role is more consulting/compliance-oriented or technically focused.
- Technical Skills: Assess the technical skills required for the role, such as email infrastructure management and spam filter analysis.
- Compliance Expertise: Evaluate the need for expertise in sender authentication, list management, and ISP relations.
- Responsibility Range: Clarify the range of responsibilities, including monitoring, troubleshooting, and testing.
Technical article
Documentation from GlockApps explains that roles may include tasks related to testing deliverability, such as inbox placement testing and spam filter analysis.
17 Mar 2024 - GlockApps
Technical article
Documentation from SparkPost states that 'Deliverability Engineer' is suitable for technically focused roles that handle email infrastructure, bounce management, and feedback loops.
29 Sep 2022 - SparkPost
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