Summary
The responses indicate that MyEmma does not natively support exporting last open and click data by subscriber across all campaigns. The recommended solutions include using MyEmma's API, integrating with third-party tools or data warehouses, building custom scripts, contacting MyEmma support, considering alternative email platforms, or focusing on list hygiene and data privacy regulations. The complexity of these solutions varies, requiring different levels of technical expertise and investment.
Key findings
- Native Export Unavailable: MyEmma does not offer a straightforward method for exporting last open/click data by subscriber across all campaigns.
- API as a Key Resource: The API is a primary method for accessing and extracting the required data.
- Third-Party Integration: Third-party tools and data warehouses can enhance reporting and data extraction capabilities.
- Custom Solutions: Building custom scripts or internal databases is a viable option for tailored analysis.
- Support May Offer Assistance: Contacting MyEmma support may reveal undocumented methods or internal tools for data extraction.
- Alternative Platforms: Switching to an email platform with better reporting capabilities may be a solution.
- List Hygiene Is Critical: Focusing on list hygiene and removing inactive subscribers improves deliverability and provides insight.
- Privacy Compliance is Key: Data privacy regulations affect the retention and export of granular engagement data.
Key considerations
- Technical Skills Needed: API integration, data warehouse implementation, and custom scripting require technical expertise.
- Cost Implications: Third-party tools, data warehouses, and developer time can incur additional costs.
- Data Privacy Compliance: Ensure data handling practices comply with relevant regulations.
- Implementation Time: Setting up event tracking, integrating with external tools, or building custom scripts can be time-consuming.
- Data Accuracy and Integrity: Verify the accuracy of the extracted data and ensure data integrity throughout the process.
- Long-Term Maintainability: Consider the long-term maintainability and scalability of the chosen solution.
- Customer Support Reliability: Assess the responsiveness and effectiveness of MyEmma's customer support.
What email marketers say
7 marketer opinions
The consensus is that MyEmma does not natively offer a straightforward method to export last open and click data by subscriber across all campaigns. The suggested workarounds involve exporting individual campaign reports and compiling the data manually, leveraging the ESP's API to retrieve and process activity data, using third-party tools designed for email analytics, creating custom scripts for data extraction, or building an internal solution using a database. Contacting MyEmma support and considering alternative email platforms are also mentioned as potential solutions.
Key opinions
- Native Export Limitation: MyEmma lacks a direct feature to export last open/click dates by subscriber across all campaigns.
- API Access: Utilizing MyEmma's API is a viable option for extracting granular activity data for each subscriber.
- Third-Party Tools: Third-party email analytics tools can provide advanced reporting and data extraction capabilities.
- Custom Solutions: Creating custom scripts or building internal databases can enable tailored data analysis.
- Support Contact: MyEmma support may have internal methods to extract the data not available to the general user.
- Platform Evaluation: Alternative email marketing platforms might offer this functionality as a standard feature.
Key considerations
- Time Investment: Manual data compilation, API integration, and custom scripting require significant time and technical expertise.
- Cost: Third-party tools and custom solutions can incur additional costs.
- Data Accuracy: Ensure the accuracy of extracted data, especially when using custom scripts or manual methods.
- API Rate Limits: Be mindful of API rate limits and potential performance impacts when retrieving large datasets.
- Long Term Solution: Evaluate the solution that works for you the best in both the short term, and in the long term.
- Support Availability: Determine is the customer service team can actually help you extract the data and what limitations may apply.
Marketer view
Email marketer from Email Vendor Selection Site advises contacting MyEmma support directly. Claims that they might have internal tools or methods to extract the data, even if it's not a standard feature.
13 Feb 2023 - Email Vendor Selection Site
Marketer view
Email marketer from Quora responds by explaining that alternative email marketing platforms might offer this functionality as a standard feature. Provides that switching platforms may be a solution if this data is crucial and cannot be obtained from MyEmma.
27 Jan 2024 - Quora
What the experts say
3 expert opinions
The experts indicate that MyEmma has limitations in exporting subscriber-level engagement data across all campaigns. While direct exports of last open and click dates aren't readily available, maintaining list hygiene and adhering to data privacy regulations are crucial. One expert communicated a solution via email, potentially indicating a less obvious or more complex workaround. The focus shifts from easy extraction to responsible data handling and alternative strategies for managing engagement data.
Key opinions
- Limited Export Functionality: MyEmma does not offer easy export of subscriber-level last open/click data across all campaigns.
- List Hygiene Importance: Maintaining a clean and engaged subscriber list is emphasized as a key element of deliverability.
- Data Privacy Compliance: Data privacy regulations (GDPR, CCPA, etc.) impact how engagement data can be handled and exported.
- Potential Workarounds: There might be less obvious workarounds that aren't publicly documented, requiring further investigation.
Key considerations
- Data Privacy: Ensure data handling practices comply with relevant regulations before exporting or manipulating data.
- Engagement Metrics: Focus on understanding overall engagement patterns, even if granular export is limited.
- Alternative Solutions: Explore indirect methods or contact support for potential undocumented solutions or workarounds.
- List Maintenance: Consider using available data to identify and remove inactive subscribers to improve deliverability.
Expert view
Expert from Email Geeks states that MyEmma only allows campaign level exports, not overall subscriber level exports. He mentions he asked on another forum and would share what he hears back and that he sent the answer by email.
25 May 2025 - Email Geeks
Expert view
Expert from Spam Resource emphasizes the importance of list hygiene, even if specific export functionality is limited. Recommends focusing on removing inactive subscribers based on available data like last activity, which indirectly addresses the need to manage and understand engagement.
27 May 2023 - Spam Resource
What the documentation says
5 technical articles
The documentation sources confirm that MyEmma's native export functionality is limited to individual mailings and does not provide aggregated subscriber-level open/click data. Alternative solutions involve using the platform's API to retrieve historical data, integrating with data warehouses or BI tools for custom analysis, implementing event tracking through a CDP like Segment, or leveraging database queries to extract the relevant information.
Key findings
- Limited Native Export: MyEmma's standard export feature doesn't offer the desired subscriber-level aggregated data.
- API as a Solution: Using the API is a recommended method for retrieving historical activity data.
- Data Warehouse Integration: Integrating with data warehouses/BI tools allows for custom analysis and reporting.
- Event Tracking: Implementing event tracking provides a means for capturing and analyzing subscriber behavior.
- Database Queries: Direct database queries can be an efficient method for data extraction.
Key considerations
- Technical Expertise: API integration, data warehouse implementation, and database queries require technical skills.
- Implementation Complexity: Setting up event tracking and integrating with external tools can be complex and time-consuming.
- Data Security: Ensure data security and compliance when extracting and transferring data.
- Data Accuracy: Verify the accuracy of extracted data, especially when relying on custom queries or API calls.
- Tool Costs: Data warehousing, CDP and API tooling are not free, and there will be costs involved.
Technical article
Documentation from MyEmma Help Center explains how to export mailing response data. Users can export data from individual mailings, which includes opens, clicks, and other engagement metrics. However, it does not provide a method to export aggregated last open/click dates across all mailings for each subscriber directly from the platform.
18 Apr 2025 - MyEmma Help Center
Technical article
Documentation from API Documentation Site highlights that one possible approach is using the API to retrieve historical activity data for each subscriber. Suggests querying the API for each subscriber to retrieve all 'open' and 'click' events, then determining the latest dates from the retrieved events.
6 Dec 2023 - API Documentation Site
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