The coronavirus pandemic has broadly impacted businesses and hiring. Companies faced immediate economic consequences such as client loss and hiring freezes, particularly affecting consultants and those in the airline and hospitality industries. Small businesses have been particularly vulnerable, facing revenue declines and potential closures. The pandemic accelerated the shift to remote work, creating both challenges in managing distributed teams and necessitating new skill sets like digital literacy and adaptability. Job displacement, notably in retail and hospitality, has required workers to reskill. Global economic contraction, surging unemployment rates, and supply chain disruptions have been significant concerns. New labor laws and workplace safety guidelines, including mask mandates and social distancing, have been implemented. Finally, the shift to remote work has presented deliverability issues due to changing IP addresses, suggesting the need to check allow lists, and heightened the importance of employee mental health.
9 marketer opinions
The coronavirus pandemic has had a multifaceted impact on businesses and hiring. Key effects include absenteeism, supply chain disruptions, and shifts in consumer demand. Many companies, particularly in sectors like airlines and hospitality, have implemented hiring freezes due to economic uncertainty. Small businesses face revenue declines and potential closures. The pandemic accelerated the shift to remote work, impacting commercial real estate and creating challenges for managing distributed teams. Job displacement has increased, particularly in retail and hospitality, requiring workers to reskill. Supply chains have been significantly disrupted, prompting businesses to rethink their strategies. There is a greater demand for remote work skills, digital literacy, and adaptability. Employee mental health has become a critical concern, leading companies to offer more support resources.
Marketer view
Email marketer from Forbes explains that small businesses are particularly vulnerable, facing revenue declines and potential closure due to reduced customer traffic and enforced shutdowns.
5 May 2025 - Forbes
Marketer view
Email marketer from LinkedIn shares the pandemic shifted the skills in demand, with a greater need for remote work skills, digital literacy, and adaptability.
10 May 2024 - LinkedIn
3 expert opinions
The coronavirus pandemic has impacted businesses in several ways. One expert lost a client due to a company-wide hiring freeze, demonstrating the immediate economic impact. To support local businesses, another expert suggests purchasing gift certificates from independent restaurants and bars. Additionally, the shift to remote work can impact email deliverability due to changing IP addresses, necessitating the checking of allow lists.
Expert view
Expert from Email Geeks suggests asking local, independent restaurants or bars if they offer gift certificates to support them during the economic downturn.
25 Dec 2021 - Email Geeks
Expert view
Expert from Word to the Wise explains that deliverability is being impacted due to staff working from home as IP addresses will change which might trigger spam filters. Therefore its important to check allow lists.
11 Sep 2024 - Word to the Wise
5 technical articles
The coronavirus pandemic led to a severe contraction in the global economy, impacting international trade, investment, and tourism. Unemployment rates surged, especially in industries affected by lockdowns and social distancing. Labor and employment laws changed, introducing paid sick leave and enhanced unemployment benefits. New workplace safety guidelines were implemented, including mask mandates and social distancing. The government launched aid programs like the PPP to support businesses and workers.
Technical article
Documentation from U.S. Bureau of Labor Statistics explains that unemployment rates surged during the pandemic, particularly in industries heavily affected by lockdowns and social distancing measures.
20 Aug 2021 - U.S. Bureau of Labor Statistics
Technical article
Documentation from IMF answers shares the pandemic led to a severe contraction in the global economy, impacting international trade, investment, and tourism.
8 Feb 2022 - IMF
Are COVID-19 related emails causing deliverability issues?
Do words like 'vaccine' or 'covid' affect email deliverability?
Does mentioning covid-19 in email impact deliverability?
How did COVID-19 affect email engagement metrics in 2020 compared to 2019?
Should I include a "you've received this email because..." message in COVID-19 related emails?
What are the latest email marketing statistics and trends related to COVID-19?