How do I recover from a bad domain reputation with Gmail?

Recovering from a bad domain reputation with Gmail involves a comprehensive strategy. Key elements include pausing sending, then gradually resuming with engaged recipients and low volumes, using Google Postmaster Tools to monitor reputation, and implementing email authentication (SPF, DKIM, DMARC) to prevent spoofing. Engagement is crucial; segmenting lists and providing valuable content improves recipient interaction. Regular list hygiene, including removing inactive subscribers and avoiding spam traps, is essential. Employ feedback loops to address spam complaints. Maintain a consistent sending volume and avoid spam trigger words. Finally, consider sunset policies and re-engagement campaigns to manage inactive subscribers.

Recovering from a bad domain reputation with Gmail involves a multi-faceted approach centered on improving email engagement, cleaning your email list, and ensuring proper authentication. Engagement is crucial, as Gmail considers how recipients interact with your emails. Segmenting your list and tailoring content to specific groups helps boost engagement. Cleaning your list by removing inactive subscribers, spam traps, and invalid addresses improves deliverability. Monitoring bounce rates and complaints helps identify and address issues. Providing valuable and relevant content encourages engagement and reduces the likelihood of spam complaints. Implementing sunset policies and re-engagement campaigns allows you to manage inactive subscribers effectively. Reviewing content for spam trigger words is also recommended.

Recovering from a poor domain reputation with Gmail requires a strategic approach. It's crucial to temporarily halt sending, then gradually resume with small volumes to engaged recipients. Maintaining a consistent sending pattern is vital to avoid triggering spam filters. Identifying and removing subscribers who mark emails as spam through feedback loops prevents future complaints. Avoiding spam traps is paramount, necessitating meticulous list hygiene and permission-based marketing practices.

Recovering from a bad domain reputation with Gmail requires leveraging tools for monitoring and authentication. Google Postmaster Tools provides insights into your sending reputation and deliverability issues. Warming up your IP address by gradually increasing email volume helps build trust with ISPs. Implementing SPF, DKIM, and DMARC authenticates your emails, preventing spoofing and phishing. Understanding RFC records aids in preventing email abuses. DMARC.org offers resources for implementing and monitoring a DMARC policy.