The use of TLS (Transport Layer Security) for email transmission is generally considered important, primarily for security purposes, but its direct impact on email deliverability and inbox placement is a complex and debated topic. Most sources agree that TLS encrypts email content during transit, protecting it from eavesdropping and tampering. However, opinions diverge on whether this encryption directly translates to improved deliverability. Some experts suggest that not using TLS can negatively impact sender reputation, as a significant portion of email traffic is now TLS encrypted, and mailbox providers may view it as a negative signal. Others emphasize that as long as authentication methods like SPF, DKIM, and DMARC are properly configured, the absence of TLS may not significantly affect deliverability. Compliance with platform-specific requirements, like Exchange Online's mandate for TLS 1.2, is essential for mail flow within those ecosystems. Additionally, some sources advise disabling older TLS versions for security reasons, while others recommend falling back to plain text if a secure connection cannot be established. Emerging technologies like SMTP TLS Reporting can aid in detecting man-in-the-middle attacks, indirectly contributing to deliverability.
11 marketer opinions
The use of TLS (Transport Layer Security) for email transmission is generally considered important for security and may have some impact on email deliverability and inbox placement. While TLS primarily encrypts email content during transit to prevent eavesdropping and tampering, some email providers may consider it a factor in sender reputation. Some experts suggest that not using TLS can negatively affect your sender reputation, as a significant portion of email traffic is now TLS encrypted. However, there are varying opinions on whether the lack of TLS directly impacts deliverability metrics. Some older versions of TLS should be disabled for security reasons, but you should send in clear text if there is a failure to negotiate a secure connection.
Marketer view
Email marketer from EmailGeeksForum.com says configuring TLS for your outgoing mail server is a must to secure your data and reduce the likelyhood of man-in-the-middle attacks. Using TLS helps maintain email security, which can positively influence deliverability.
13 Jul 2024 - EmailGeeksForum.com
Marketer view
Marketer from Email Geeks recommends using clear-text or TLSv1.2 and NOT pretending that v1/v1.1 are protecting your email in transit. They suggest to just go ahead and do `-TLSv1.1:-TLSv1.0:-SSLv3:-SSLv2` and drop back to plain-text if an attempt to negotiate opportunistic TLS via `STARTTLS` fails due to the remote not supporting `+TLSv1.2:+TLSv1.3`.
12 Aug 2023 - Email Geeks
8 expert opinions
Experts offer varied perspectives on TLS and its impact on email deliverability. While TLS encrypts email content, its direct impact on deliverability isn't always clear. Some suggest it's primarily a security measure, while others note potential benefits in avoiding warnings or aligning with future practices of major email providers like Google. Government policies emphasize STARTTLS without specifying TLS versions for email. Interoperability issues with SMTP peers that don't support TLS 1.2 require choices between using lower TLS versions, refusing transfer, or sending in plain text. TLS configuration is not essential if SPF, DKIM and DMARC records are in place. SMTP TLS reporting helps catch MITM attacks.
Expert view
Expert from Email Geeks says Google has been strongly in favor of TLS for web traffic and will derank you if you’re not using good TLS. They may do something similar with email in the future.
16 Aug 2022 - Email Geeks
Expert view
Expert from Word to the Wise shares that one of the benefits of SMTP TLS Reporting is that it helps catch MITM attacks. If the TLS is broken, the receiving server may be able to tell you that something is wrong, which could help with deliverability.
10 Apr 2022 - Word to the Wise
3 technical articles
Technical documentation highlights the importance of TLS for securing email communications, but its direct impact on deliverability is nuanced. Microsoft Exchange Online requires TLS 1.2, making it essential for mail flow within that ecosystem. RFC documents TLS as a means of providing confidentiality and integrity protection for SMTP connections, but it doesn't guarantee message delivery. NIST provides guidelines for configuring TLS to secure data communications, emphasizing its role in protecting data confidentiality and integrity, but, similarly, it does not guarantee message delivery. Therefore, while TLS is crucial for secure and compliant email transmission, it doesn't inherently ensure inbox placement.
Technical article
Documentation from RFC details how a SMTP connection can be secured with Transport Layer Security (TLS) to provide confidentiality and integrity protection. Although its implementation is very import for protecting data across networks it does not guarantee delivery of messages.
4 Sep 2021 - RFC 3207
Technical article
Documentation from NIST provides guidance for configuring TLS (Transport Layer Security) server software. This documentation focuses on protocols, key exchange, and digital signatures, with the primary goal of securing communication and protecting data confidentiality and integrity. Although this will help protect data across networks it does not guarantee delivery of messages.
22 Feb 2024 - NIST
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