The consensus suggests that Base64 encoding of plain text emails doesn't directly cause spam filtering issues, but it can indirectly affect deliverability. Increased email size, particularly with images or unoptimized content, is a primary concern as spam filters may penalize overly large messages. Proper email authentication (SPF, DKIM, DMARC) is crucial in preventing emails from being marked as spam. Poor Base64 implementations, such as long lines, can also trigger filters. While historically providing both plain text and HTML versions was beneficial, it's now largely outdated as most clients support HTML. Spam filters consider multiple factors, with unusual encoding potentially contributing to a higher score. Overall email design, structure, and adherence to best practices have a more significant impact on deliverability than the encoding method itself.
7 marketer opinions
The impact of Base64 encoding on plain text emails and spam filter scores is nuanced. While Base64 encoding itself may not be a direct trigger for spam filters, it can indirectly affect deliverability. Factors like increased email size due to encoding, especially if the content isn't optimized, can negatively impact deliverability. Proper email authentication methods (SPF, DKIM, DMARC) are crucial for preventing emails from being flagged as spam. Additionally, poor implementations of Base64, such as long lines, are more likely to trigger spam filters. Some experts suggest focusing on overall email design, structure, and adherence to best practices for better deliverability.
Marketer view
Email marketer from Reddit shares that providing both plain text and HTML versions is useful, although spam filters do not really care for plain text versions, as they are rarely seen. If there are deliverability issues, ensure email authentication is setup.
23 Nov 2023 - Reddit
Marketer view
Email marketer from Mailjet explains that Base64 encoding increases email size, which can negatively impact deliverability, particularly if the content isn't optimized. Larger emails take longer to download, and some spam filters may penalize overly large messages.
19 Aug 2023 - Mailjet
7 expert opinions
The impact of Base64 encoding on plain text emails concerning spam filter scores appears to be multi-faceted. While direct issues stemming from the use of Base64 have not been widely found in testing, certain factors can contribute to deliverability concerns. Increased email size due to Base64 encoding can become a factor, particularly when incorporating images, potentially triggering spam filters due to size thresholds. Employing quoted-printable encoding can sometimes circumvent issues related to European text. The importance of plain text versions is diminishing as HTML-capable mail clients become ubiquitous. Spam filters consider many factors, unusual encoding may contribute negatively, and historical practices of including both HTML and text versions for better spam scores are now largely outdated.
Expert view
Expert from Spam Resource generally explains spam filters look at many factors. While they don't specifically call out base64 encoding of plain text emails, they imply that any unusual encoding might contribute to a higher spam score.
27 Apr 2025 - Spam Resource
Expert view
Expert from Email Geeks explains that encoding everything to quoted-printable avoids issues for European text, and systems often use heuristics to decide when to use it to avoid lines that are too long for SMTP.
28 Jun 2021 - Email Geeks
3 technical articles
The documentation provides insights into various aspects of email and spam filtering. RFC 2045 defines Base64 encoding but does not address its direct impact on spam filters. SpamAssassin utilizes heuristic rules considering factors like encoding, size, and patterns; Base64 might be one of them. DKIM improves deliverability and prevents spoofing, indirectly influencing spam filter results but not directly related to Base64 encoding.
Technical article
Documentation from DKIM explains that DKIM provides a method for verifying the sender's domain identity. While not directly about Base64 encoding, implementing DKIM can improve deliverability and prevent spoofing, which affects spam filter results.
12 Jan 2022 - DKIM
Technical article
Documentation from RFC Editor explains that RFC 2045 defines standards for internet message bodies. It describes Base64 encoding as a way to represent binary data in ASCII format. It does not mention specific impacts on spam filtering.
15 Feb 2025 - RFC Editor
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